{"id":4196,"date":"2022-01-07T01:30:59","date_gmt":"2022-01-07T01:30:59","guid":{"rendered":"https:\/\/shanebarker.com\/?p=4196"},"modified":"2022-12-01T17:49:27","modified_gmt":"2022-12-01T17:49:27","slug":"on-page-seo","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/on-page-seo\/","title":{"rendered":"8 SEO On-Page Factors That Can Affect Your Search Results Rankings"},"content":{"rendered":"\n<p>Achieving higher search rankings is a top priority for most website owners. For this, it is crucial to pay attention to SEO on-page factors.<\/p>\n\n\n\n<p>Not only are they helpful in achieving high rankings on search engines but also in boosting organic traffic.<\/p>\n\n\n\n<p>Your website is at the center of your overall <a href=\"https:\/\/shanebarker.com\/blog\/cro-and-seo\/\">SEO strategy<\/a>. If it isn\u2019t optimized well for users and the search engines, you minimize your chances of success.<\/p>\n\n\n\n<p>That\u2019s why SEO on-page factors should be an integral part of your search engine optimization strategy.<\/p>\n\n\n\n<p>Before we delve into the details, let\u2019s first understand what on-page SEO is.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"#46c8db-b86\"><img decoding=\"async\" width=\"1100\" height=\"380\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO.jpg\" alt=\"Shanebarker SEO Quick Wins Course\" class=\"wp-image-61606\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO.jpg 1100w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO-768x265.jpg 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" title=\"\"><\/a><\/figure>\n\n\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/backlink-analysis-tools\/\">15 Backlink Analysis Tools to Improve Your Backlink Profile<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/seo-tools\/\">SEO Tools: A Comprehensive List for Marketers<\/a><\/li>\n<\/ul>\n<p><\/div><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-65816c68cf330\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #333333;color:#333333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #333333;color:#333333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-65816c68cf330\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/shanebarker.com\/blog\/on-page-seo\/#What_is_On-Page_SEO\" title=\"What is On-Page SEO?\">What is On-Page SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/shanebarker.com\/blog\/on-page-seo\/#Top_SEO_On-Page_Factors_That_Affect_Your_Search_Rankings\" title=\"Top SEO On-Page Factors That Affect Your Search Rankings\">Top SEO On-Page Factors That Affect Your Search Rankings<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shanebarker.com\/blog\/on-page-seo\/#1_Create_Quality_Content\" title=\"1. Create Quality Content\">1. Create Quality Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/shanebarker.com\/blog\/on-page-seo\/#2_Craft_Concise_Meta_Descriptions\" title=\"2. Craft Concise Meta Descriptions\">2. Craft Concise Meta Descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/shanebarker.com\/blog\/on-page-seo\/#3_Write_Relevant_Title_Tags\" title=\"3. Write Relevant Title Tags\">3. Write Relevant Title Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/shanebarker.com\/blog\/on-page-seo\/#4_Write_Descriptive_URLs\" title=\"4. Write Descriptive URLs\">4. Write Descriptive URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/shanebarker.com\/blog\/on-page-seo\/#5_Use_Internal_Links\" title=\"5. Use Internal Links\">5. Use Internal Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/shanebarker.com\/blog\/on-page-seo\/#6_Use_Subheadings\" title=\"6. Use Subheadings\">6. Use Subheadings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/shanebarker.com\/blog\/on-page-seo\/#7_Make_Your_Website_Mobile-Friendly\" title=\"7. Make Your Website Mobile-Friendly\">7. Make Your Website Mobile-Friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/shanebarker.com\/blog\/on-page-seo\/#8_Improve_Your_Page_Loading_Speed\" title=\"8. Improve Your Page Loading Speed\">8. Improve Your Page Loading Speed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/shanebarker.com\/blog\/on-page-seo\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-on-page-seo\"><span class=\"ez-toc-section\" id=\"What_is_On-Page_SEO\"><\/span>What is On-Page SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO on-page factors focus on optimizing individual web pages to get higher rankings on the Search Engine Results Pages (SERPS).<\/p>\n\n\n\n<p>It deals with aspects of technical search engine optimization like HTML source code, URLs, titles, and descriptions along with the content on the page.<\/p>\n\n\n\n<p>The ultimate goal of SEO on-page factors is to make it easier for crawlers to understand what is on your page.<\/p>\n\n\n\n<p>With on-page SEO, you can convey information about your website to search engines by providing context about it. This, in turn, makes it easier for you to improve your search engine rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-seo-on-page-factors-that-affect-your-search-rankings\"><span class=\"ez-toc-section\" id=\"Top_SEO_On-Page_Factors_That_Affect_Your_Search_Rankings\"><\/span>Top SEO On-Page Factors That Affect Your Search Rankings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To create a solid search engine optimization strategy, you can\u2019t ignore on-page SEO. Here are the factors that affect on-page SEO:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-create-quality-content\"><span class=\"ez-toc-section\" id=\"1_Create_Quality_Content\"><\/span>1. Create Quality Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The first part of your on-page SEO strategy should be to focus on creating quality content. That\u2019s because you can\u2019t engage your audience if your content isn\u2019t interesting, engaging, or shareworthy.<\/p>\n\n\n\n<p>So, what counts as high-quality content?<\/p>\n\n\n\n<p>Firstly, always create original content. It\u2019s great to take inspiration from other popular sites. But just copy what they are doing. Create original content that is authentic and in your brand\u2019s voice.<\/p>\n\n\n\n<p>Secondly, pick topics that touch upon the pain points of your audience. If you are answering their questions, your content is likely to engage them.<\/p>\n\n\n\n<p>Lastly, get creative with the way you present your content. Instead of just relying on text, mix up the elements on your web pages. Along with text, you can also include photos, videos, GIFs, and podcasts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-craft-concise-meta-descriptions\"><span class=\"ez-toc-section\" id=\"2_Craft_Concise_Meta_Descriptions\"><\/span>2. Craft Concise Meta Descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another important on-page SEO factor that you should consider is your meta descriptions. For the uninitiated, these are the text snippets that you see below a page\u2019s title in the SERPs.<\/p>\n\n\n\n<p>Search engines use the meta description to get the list of the content on a webpage. So, it\u2019s essential to incorporate relevant keywords naturally in the meta description.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2014\/11\/Craft-Concise-Meta-Descriptions-On-Page-SEO-Factors.png\"><img decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2014\/11\/Craft-Concise-Meta-Descriptions-On-Page-SEO-Factors.png\" alt=\"Craft Concise Meta Descriptions On Page SEO Factors\" class=\"wp-image-19187\" title=\"\"><\/a><\/figure><\/div>\n\n\n<p><em>Image via Google<\/em><\/p>\n\n\n\n<p>Your descriptions need to be short and concise. That\u2019s because Google allows only <a href=\"https:\/\/yoast.com\/shorter-meta-descriptions\/\" target=\"blank\" rel=\"nofollow noopener\">150-170 characters<\/a> to be displayed in that section.<\/p>\n\n\n\n<p>If your meta description is longer than the word limit, it is likely to be cut short by Google.<\/p>\n\n\n\n<p>Even though Amazon\u2019s meta descriptions are longer than the word limit, they have managed to use all of their important keywords.<\/p>\n\n\n\n<p>To ensure that your keywords aren\u2019t cut off, include them at the beginning of your meta descriptions.<\/p>\n\n\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/tools-for-building-a-profitable-sales-funnel\/\">41 of the Best Tools for Building a Profitable Sales Funnel<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;12 Landing Page Best Practices for Boosting Conversions&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/landing-page-best-practices-boosting-conversions\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/landing-page-best-practices-boosting-conversions\/\" target=\"_blank\" rel=\"noopener\">12 Landing Page Best Practices for Boosting Conversions<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-write-relevant-title-tags\"><span class=\"ez-toc-section\" id=\"3_Write_Relevant_Title_Tags\"><\/span>3. Write Relevant Title Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>All of your pages must have appropriate title tags that communicate what your web page is about. Not only does it give context to search engine bots, but it also helps users. It\u2019s recommended that you use keywords in your title tags.<\/p>\n\n\n\n<p>Just like a meta description, Google allows only a limited number of characters in title tags. Your title tag should not exceed more than 50-60 characters. If it does exceed the word limit, the remaining characters will not be visible.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2014\/11\/Write-Relevant-Title-Tags-On-Page-SEO-Factors.png\"><img decoding=\"async\" width=\"300\" height=\"85\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2014\/11\/Write-Relevant-Title-Tags-On-Page-SEO-Factors.png\" alt=\"Write Relevant Title Tags On Page SEO Factors\" class=\"wp-image-19193\" title=\"\"><\/a><\/figure><\/div>\n\n\n<p><em>Image via Google<\/em><\/p>\n\n\n\n<p>So it is also recommended that you use the keywords at the beginning of your title tags.<\/p>\n\n\n\n<p>For example, in the screenshot above, the keyword is \u201c<a href=\"https:\/\/shanebarker.com\/blog\/ppc-tools\/\">best PPC tools<\/a>.\u201d It has been incorporated into the title, close to the beginning in a natural way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-write-descriptive-urls\"><span class=\"ez-toc-section\" id=\"4_Write_Descriptive_URLs\"><\/span>4. Write Descriptive URLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just like meta descriptions and page titles, URLs also help the search engine bots and users understand what a page is about. So, obviously, your keywords should be a part of your URLs as well.<\/p>\n\n\n\n<p>It\u2019s crucial to keep your URLs short. According to former Google tech expert, Matt Cutts, search engines prefer <a href=\"https:\/\/mytasker.com\/blog\/seo-interview-questions-and-answers\/\" target=\"blank\" rel=\"nofollow noopener\">URLs that are only 3-5 words long<\/a>. Keep this in mind while writing your URLs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2014\/11\/Write-Descriptive-URLs-On-Page-SEO-Factors.png\"><img decoding=\"async\" width=\"300\" height=\"106\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2014\/11\/Write-Descriptive-URLs-On-Page-SEO-Factors.png\" alt=\"Write Descriptive URLs On Page SEO Factors\" class=\"wp-image-19192\" title=\"\"><\/a><\/figure><\/div>\n\n\n<p><em>Image via Google<\/em><\/p>\n\n\n\n<p>You need to give a gist of the topic yet utilize very few words for it. This can be very tricky. For inspiration, look at how <a href=\"https:\/\/shanebarker.com\/recommends\/hubspot-get-started\" target=\"_blank\" rel=\"noopener nofollow sponsored\">HubSpot<\/a> creates URLs. They give a gist of the article while including relevant keywords.<\/p>\n\n\n\n<p>They also use categories in their URL to help search engines and users find what they are looking for faster.<\/p>\n\n\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/dentist-seo\/\">Dentist SEO: A Step by Step Marketing Guide<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;How to Create the Perfect SEO URL Structure in 2022&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/url-structure\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/url-structure\/\" target=\"_blank\" rel=\"noopener\">How to Create the Perfect SEO URL Structure in 2022<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-use-internal-links\"><span class=\"ez-toc-section\" id=\"5_Use_Internal_Links\"><\/span>5. Use Internal Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This on-page SEO factor doesn\u2019t require much effort but can benefit you immensely. By using internal links on your website pages, you can make sure users spend more time on your site.<\/p>\n\n\n\n<p>When users read your blog post, you can redirect them to other pages on your site with internal links. This strategy can decrease your bounce rate and boost the average time that users spend on your website.<\/p>\n\n\n\n<p>Both of these factors are crucial for SEO and can help to get your website pages indexed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2014\/11\/Use-Internal-Links-On-Page-SEO-Factors.png\"><img decoding=\"async\" width=\"768\" height=\"107\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2014\/11\/Use-Internal-Links-On-Page-SEO-Factors.png\" alt=\"Use Internal Links On Page SEO Factors\" class=\"wp-image-19191\" title=\"\"><\/a><\/figure><\/div>\n\n\n<p><em>Image via <a href=\"https:\/\/moz.com\/learn\/seo\/anchor-text\" target=\"blank\" rel=\"nofollow noopener\">Moz<\/a><\/em><\/p>\n\n\n\n<p>Moz, for example, uses this on-page SEO factor on their blog. It helps them strengthen their SEO and get their website pages indexed by search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-use-subheadings\"><span class=\"ez-toc-section\" id=\"6_Use_Subheadings\"><\/span>6. Use Subheadings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Subheadings can improve the overall readability of your content. By segmenting your content into blocks, you\u2019ll also make it easier for search engines to scan it.<\/p>\n\n\n\n<p>At the same time, subheadings can improve the overall readability of your content. As the user experience improves, you can expect visitors to spend more time on your site. This, in turn, can improve your dwell time.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2014\/11\/Uber-Subheadings-On-Page-SEO-Factors.png\"><img decoding=\"async\" width=\"300\" height=\"243\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2014\/11\/Uber-Subheadings-On-Page-SEO-Factors.png\" alt=\"Uber Subheadings On Page SEO Factors\" class=\"wp-image-19190\" title=\"\"><\/a><\/figure><\/div>\n\n\n<p><em>Image via <a href=\"https:\/\/www.uber.com\/blog\/central-america\/5-ways-uber-makes-last-minute-travel-plans-less-stressful\/\" target=\"blank\" rel=\"nofollow noopener\">Uber<\/a><\/em><\/p>\n\n\n\n<p>To make your headings and subheadings more prominent, use H2 and H3 tags. Although it\u2019s not mandatory, <a href=\"https:\/\/shanebarker.com\/blog\/seo-predictions-2018-expert-roundup\/\">many SEO experts recommend<\/a> using keywords or variations of them in your subheadings.<\/p>\n\n\n\n<p>Uber uses subheadings and headings on its blog to make its blog posts more readable. They use subheadings to divide their content into logical blocks. This improves the overall structure of their article as well.<\/p>\n\n\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/best-conversational-ai-platforms\/\">7 of the Best Conversational AI Platforms in 2022<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;7 Bluehost Alternatives That You Can Choose for Your Business&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/bluehost-alternatives\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/bluehost-alternatives\/\" target=\"_blank\" rel=\"noopener\">7 Bluehost Alternatives That You Can Choose for Your Business<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-make-your-website-mobile-friendly\"><span class=\"ez-toc-section\" id=\"7_Make_Your_Website_Mobile-Friendly\"><\/span>7. Make Your Website Mobile-Friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/306528\/share-of-mobile-internet-traffic-in-global-regions\/\" target=\"blank\" rel=\"nofollow noopener\">52.2 percent of website traffic<\/a> around the world was generated through mobile devices in 2018. This shows how people are using mobile phones for searching online.<\/p>\n\n\n\n<p>If your website is not optimized for mobile, you may lose out on potential customers. Or worse yet, search engines might not even show your pages in the SERPs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2014\/11\/Make-Your-Website-Mobile-Friendly-On-Page-SEO-Factors.png\"><img decoding=\"async\" width=\"768\" height=\"287\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2014\/11\/Make-Your-Website-Mobile-Friendly-On-Page-SEO-Factors.png\" alt=\"Make Your Website Mobile Friendly On Page SEO Factors\" class=\"wp-image-19189\" title=\"\"><\/a><\/figure><\/div>\n\n\n<p><em>Image via <a href=\"https:\/\/search.google.com\/test\/mobile-friendly?utm_source=mft&utm_medium=redirect&utm_campaign=mft-redirect\" target=\"blank\" rel=\"nofollow noopener\">Google<\/a><\/em><\/p>\n\n\n\n<p>You can work on this on-page SEO factor with <a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\" target=\"blank\" rel=\"nofollow noopener\">Google\u2019s Mobile-Friendly Test Tool<\/a>. Using this tool, you can figure out how mobile-friendly your website is.<\/p>\n\n\n\n<p>Other than that, you should also share your phone number and address in your website footer. This on-page SEO strategy can help you leverage local queries on search engines.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"#46c8db-b86\"><img decoding=\"async\" width=\"1100\" height=\"380\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO.jpg\" alt=\"Shanebarker SEO Quick Wins Course\" class=\"wp-image-61606\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO.jpg 1100w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO-768x265.jpg 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" title=\"\"><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-improve-your-page-loading-speed\"><span class=\"ez-toc-section\" id=\"8_Improve_Your_Page_Loading_Speed\"><\/span>8. Improve Your Page Loading Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your page loading speed has a huge impact on user experience. If a page takes more than three seconds to load on mobile devices, 53% of users will abandon the site.<\/p>\n\n\n\n<p>You can use Google PageSpeed Insights to check your current page loading speed. To improve the speed, you should ensure that the media on your web page is compressed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2014\/11\/Improve-Your-Page-Loading-Speed-On-Page-SEO-Factors.png\"><img decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2014\/11\/Improve-Your-Page-Loading-Speed-On-Page-SEO-Factors.png\" alt=\"Improve Your Page Loading Speed On Page SEO Factors\" class=\"wp-image-19188\" title=\"\"><\/a><\/figure><\/div>\n\n\n<p><em>Image via <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?url=yoast.com&tab=desktop\" target=\"blank\" rel=\"nofollow noopener\">Google PageSpeed Insights<\/a><\/em><\/p>\n\n\n\n<p>At 92, Yoast.com has a near-perfect score for their page loading speed on desktops. Even for mobile devices, their score is 78, which is higher than most other websites.<\/p>\n\n\n\n<p>You may not get such high scores initially. But if you continue to work on improving your on-page factors and optimizing your pages, the results will show eventually.<\/p>\n\n\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/grammarly-alternatives\/\">11 Grammarly Alternatives That a Smart Writer Needs to Know<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/keyword-tool-alternatives\/\">11 of the Best Google Keyword Tool Alternatives<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;5 App Store Ranking Factors You Need to Know&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/app-store-ranking-factors\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/app-store-ranking-factors\/\" target=\"_blank\" rel=\"noopener\">5 App Store Ranking Factors You Need to Know<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO on-page factors are integral to the success of any SEO strategy. To improve your ranking on search engines with on-page SEO, it is important to produce <a href=\"https:\/\/shanebarker.com\/blog\/repurposing-content\/\">high-quality content<\/a>.<\/p>\n\n\n\n<p>In addition to this, you should also optimize the source code of your pages. This includes your title tags, meta descriptions, and URLs. Lastly, you should place user experience at the forefront of your SEO efforts.<\/p>\n\n\n\n<p>Did we miss any other SEO on-page factors that can affect rankings on search engines? Check out the infographic for more and let us know in the comments section.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/06\/detailed-guide-ultimate-on-page-seo-factors.jpg\"><img decoding=\"async\" width=\"114\" height=\"1024\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/06\/detailed-guide-ultimate-on-page-seo-factors.jpg\" alt=\"detailed guide ultimate on page seo factors\" class=\"wp-image-21605\" title=\"\"><\/a><\/figure><\/div>\n\n\n<div id=\"shanebarker-infographics\">\n<h4>Embed Our Infographic On Your Site!<\/h4>\n<p><textarea style=\"width: 600px; height: 200px;\">&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;\n&lt;h4&gt;8 On-Page SEO Factors That Can Affect Your Search Results Rankings By Shane Barker&lt;\/h4&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;\n&lt;p&gt;&lt;a href='https:\/\/shanebarker.com\/blog\/on-page-seo\/'&gt;&lt;img class=&#8221;sb-exclude&#8221; src='https:\/\/shanebarker.com\/images\/detailed-guide-ultimate-on-page-seo-factors.jpg' alt='8 On-Page SEO Factors That Can Affect Your Search Results Rankings' width='900px' border='0&#8242; \/&gt;&lt;\/a&gt;<\/textarea><\/p>\n<p>You can copy and paste above code on your website to embed this infographic.<br><small>Just press command+C on mac or controll + c on windows to copy embed code.<\/small><br><\/p><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"#46c8db-b86\"><img decoding=\"async\" width=\"1100\" height=\"380\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO.jpg\" alt=\"Shanebarker SEO Quick Wins Course\" class=\"wp-image-61606\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO.jpg 1100w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO-768x265.jpg 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" title=\"\"><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Achieving higher search rankings is a top priority for most website owners. For this, it is crucial to pay attention to SEO on-page factors. Not only are they helpful in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[3],"tags":[1059,5910,1582],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":3,"label":"SEO"}],"post_tag":[{"value":1059,"label":"Digital Marketing"},{"value":5910,"label":"semrush"},{"value":1582,"label":"SEO marketing"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/06\/8-On-page-SEO-Factors-That-Can-Affect-Your-Search-Results-Rankings.jpg",768,379,false],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":13,"category_info":[{"term_id":3,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"SEO is always changing - that's why our blog section is dedicated to bringing you the latest and greatest information on all things SEO. Check it out for insightful posts on the latest SEO trends, tools, tips, and tricks.\r\n","parent":0,"count":89,"filter":"raw","cat_ID":3,"category_count":89,"category_description":"SEO is always changing - that's why our blog section is dedicated to bringing you the latest and greatest information on all things SEO. Check it out for insightful posts on the latest SEO trends, tools, tips, and tricks.\r\n","cat_name":"SEO","category_nicename":"seo","category_parent":0}],"tag_info":[{"term_id":1059,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":1059,"taxonomy":"post_tag","description":"","parent":0,"count":168,"filter":"raw"},{"term_id":5910,"name":"semrush","slug":"semrush","term_group":0,"term_taxonomy_id":5910,"taxonomy":"post_tag","description":"","parent":0,"count":70,"filter":"raw"},{"term_id":1582,"name":"SEO marketing","slug":"seo-marketing","term_group":0,"term_taxonomy_id":1582,"taxonomy":"post_tag","description":"","parent":0,"count":175,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/4196"}],"collection":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/comments?post=4196"}],"version-history":[{"count":14,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/4196\/revisions"}],"predecessor-version":[{"id":67219,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/4196\/revisions\/67219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media\/19210"}],"wp:attachment":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media?parent=4196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/categories?post=4196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/tags?post=4196"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/table_tags?post=4196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}