{"id":17769,"date":"2020-03-31T08:55:08","date_gmt":"2020-03-31T15:55:08","guid":{"rendered":"https:\/\/shanebarker.com\/?p=17769"},"modified":"2023-08-14T09:04:05","modified_gmt":"2023-08-14T09:04:05","slug":"seo-clickbait","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/seo-clickbait\/","title":{"rendered":"SEO Clickbait &#8211; How to Create Titles to Get Unbelievable Results"},"content":{"rendered":"\n<p>For any blog post, the headline is what catches the attention of the reader first. It works like a hook to pique the audience\u2019s interest. A good headline can get people to read the posts that you write.<\/p>\n\n\n\n<p>But what makes <a href=\"https:\/\/shanebarker.com\/blog\/headline-writing-tips\/\">a good headline<\/a>?<\/p>\n\n\n\n<p>This question has marketers divided. Some experts believe that you should write headlines that are SEO-friendly. Others say your headlines should be melodramatic to attract readers.<\/p>\n\n\n\n<p>It\u2019s a battle between SEO headlines and clickbait titles.<br><\/p>\n\n\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/seo-tools\/\">SEO Tools: A Comprehensive List for Marketers<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/dentist-seo\/\">Dentist SEO: A Step by Step Marketing Guide<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;How to Create the Perfect SEO URL Structure&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/url-structure\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/url-structure\/\" target=\"_blank\" rel=\"noopener\">How to Create the Perfect SEO URL Structure<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n\n\n\n<p>But if you look at it closely, it\u2019s not really a dichotomy. You can optimize your headlines for both people and the search engines.<\/p>\n\n\n\n<p>You can have your cake and eat it too! Before we dig in deeper, let\u2019s take a look at what SEO clickbait headlines are.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"#46c8db-b86\"><img decoding=\"async\" width=\"1100\" height=\"380\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO.jpg\" alt=\"Shanebarker SEO Quick Wins Course\" class=\"wp-image-61606\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO.jpg 1100w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO-768x265.jpg 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" title=\"\"><\/a><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-65816d58211c1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #333333;color:#333333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #333333;color:#333333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-65816d58211c1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/shanebarker.com\/blog\/seo-clickbait\/#SEO_Headlines_vs_Clickbait_Headlines\" title=\"SEO Headlines vs Clickbait Headlines\">SEO Headlines vs Clickbait Headlines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/shanebarker.com\/blog\/seo-clickbait\/#How_To_Create_Good_SEO_Clickbait_Titles\" title=\"How To Create Good SEO Clickbait Titles\">How To Create Good SEO Clickbait Titles<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shanebarker.com\/blog\/seo-clickbait\/#1_Leverage_Popular_Trends\" title=\"1. Leverage Popular Trends\">1. Leverage Popular Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/shanebarker.com\/blog\/seo-clickbait\/#2_Use_Keywords\" title=\"2. Use Keywords\">2. Use Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/shanebarker.com\/blog\/seo-clickbait\/#3_Create_Some_Hype\" title=\"3. Create Some Hype\">3. Create Some Hype<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/shanebarker.com\/blog\/seo-clickbait\/#4_Use_Data\" title=\"4. Use Data\">4. Use Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/shanebarker.com\/blog\/seo-clickbait\/#5_Use_the_Listicle_Format\" title=\"5. Use the Listicle Format\">5. Use the Listicle Format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/shanebarker.com\/blog\/seo-clickbait\/#6_Add_a_Personal_Touch\" title=\"6. Add a Personal Touch\">6. Add a Personal Touch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/shanebarker.com\/blog\/seo-clickbait\/#7_Start_a_Debate\" title=\"7. Start a Debate\">7. Start a Debate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/shanebarker.com\/blog\/seo-clickbait\/#8_Use_Power_Words\" title=\"8. Use Power Words\">8. Use Power Words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/shanebarker.com\/blog\/seo-clickbait\/#9_Use_Headline_Analyzers\" title=\"9. Use Headline Analyzers\">9. Use Headline Analyzers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/shanebarker.com\/blog\/seo-clickbait\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/shanebarker.com\/blog\/seo-clickbait\/#Ready_to_Create_Titles_That_Get_Results\" title=\"Ready to Create Titles That Get Results?\">Ready to Create Titles That Get Results?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-seo-headlines-vs-clickbait-headlines\"><span class=\"ez-toc-section\" id=\"SEO_Headlines_vs_Clickbait_Headlines\"><\/span>SEO Headlines vs Clickbait Headlines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As the name suggests, SEO clickbait headlines are a happy marriage between SEO headlines and clickbait headlines. To understand this better, let\u2019s look at SEO headlines first.<\/p>\n\n\n\n<p>You write SEO headlines for the search engines. These headlines include <a href=\"https:\/\/shanebarker.com\/blog\/seo-for-ceos-keywords-ranking-and-conversion\/\">keywords<\/a> that people are searching for. Google picks up SEO headlines because these headlines answer questions that users are asking.<\/p>\n\n\n\n<p>So, what\u2019s the catch?<\/p>\n\n\n\n<p>But the problem is that if you stuff your headline with too many keywords, it can come across as robotic. Your headline may rank well in the SERPs (search engine results pages) but it may not be engaging enough to attract readers.<\/p>\n\n\n\n<p>On the other hand, clickbait headlines aim to attract readers by providing them with a shocking revelation or an interesting statistic.<\/p>\n\n\n\n<p>Clickbait headlines get a bad reputation for being manipulative and sensational. At their best, clickbait headlines are compelling. At their worst, they can be misleading.<\/p>\n\n\n\n<p>But because these headlines create mystery and provide shock value, readers do click on their links.<\/p>\n\n\n\n<p>Websites like BuzzFeed and Upworthy churn out clickbait headlines every day to draw millions of views on their content. Their headlines evoke strong emotions and trigger the curiosity of the reader. Clickbait headlines also make their <a href=\"https:\/\/shanebarker.com\/blog\/repurposing-content\/\">content share-worthy<\/a>.<\/p>\n\n\n\n<p>It's important to note, however, that if your headline is too over-the-top, people will call you out on it. This can put your brand\u2019s reputation at stake.<\/p>\n\n\n\n<p>If you want to get the right combination of quality and engagement, you need a mix of SEO and clickbait headlines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-good-seo-clickbait-titles\"><span class=\"ez-toc-section\" id=\"How_To_Create_Good_SEO_Clickbait_Titles\"><\/span>How To Create Good SEO Clickbait Titles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Writing good SEO clickbait titles is not as hard as you may think. It\u2019s all about getting into the mind of the reader. Once you know what readers are looking for, you need to present your topic in a way that will interest them.<\/p>\n\n\n\n<p>Here are a few strategies that you can use to craft catchy SEO clickbait headlines:<\/p>\n\n\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/content-writing-tools\/\">37 Best Content Writing Tools to Help You Become a Better Writer<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/ppc-tools\/\">17 of the Best PPC Tools to Increase Your Ad Presence<\/a><\/li>\n<\/ul>\n<p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-leverage-popular-trends\"><span class=\"ez-toc-section\" id=\"1_Leverage_Popular_Trends\"><\/span>1. Leverage Popular Trends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Adding a pop culture reference instantly makes your headline more relatable. If you pick something that\u2019s trending, it can also help you rank higher in the SERPs. Adding movie or song references is an easy way to <a href=\"https:\/\/shanebarker.com\/blog\/case-study-website-traffic\/\">increase your website traffic.<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/03\/JSOE-SEO-Clickbait.png\"><img decoding=\"async\" width=\"300\" height=\"155\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/03\/JSOE-SEO-Clickbait.png\" alt=\"JSOE SEO Clickbait\" class=\"wp-image-17772\" title=\"\"><\/a><\/figure><\/div>\n\n\n<p><em>Image via <a href=\"https:\/\/jseo.com\/how-to\/winter-coming-seos-marketers-everywhere-toes-seasonal-splurge\/\" target=\"blank\" rel=\"nofollow noopener\">JSEO<\/a><\/em><\/p>\n\n\n\n<p>You just need to be creative to find a way to link popular catchphrases to your blog topic. It shouldn\u2019t come across as forced.<\/p>\n\n\n\n<p>In the example above, the topic is about seasonal splurge in winter. Here the phrase, &#8220;winter is coming&#8221; (from <em>Game of Thrones<\/em>) fits in organically. Using trending phrases can also give your posts a youthful and fun tone.<\/p>\n\n\n\n<p>What\u2019s more?<\/p>\n\n\n\n<p>Yet another way of finding popular trends for your titles is by spying on your competitors.<\/p>\n\n\n\n<p>For this, all you need to do is conduct competitor research using tools like <a href=\"https:\/\/shanebarker.com\/recommends\/semrush-free-trial\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Semrush<\/a>. It helps you identify what your competitors are ranking for, and you can check out their titles as well. This can help you frame a title for your content too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-use-keywords\"><span class=\"ez-toc-section\" id=\"2_Use_Keywords\"><\/span>2. Use Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The first step in writing a good SEO Clickbait headline is to list down the relevant keyword related to your topic.<\/p>\n\n\n\n<p>To find the right keyword for your headline, you can use <a href=\"https:\/\/shanebarker.com\/recommends\/semrush-free-trial\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Semrush<\/a>. It provides details like keyword difficulty, volume, etc. Once you have zeroed in on a keyword, run a Google search with that term and look at the search results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/03\/Google-SEO-Clickbait.png\"><img decoding=\"async\" width=\"768\" height=\"427\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/03\/Google-SEO-Clickbait.png\" alt=\"Google SEO Clickbait\" class=\"wp-image-17771\" title=\"\"><\/a><\/figure><\/div>\n\n\n<p><em>Image via Google<\/em><\/p>\n\n\n\n<p>Most of the results in the SERPs have the keyword \u201cblockchain technology\u201d mentioned in the title. Even if the exact keyword isn\u2019t used, a similar phrase is mentioned. This shows how Google wants to show results that are directly linked to the keyword you searched for.<\/p>\n\n\n\n<p>So, it\u2019s a good idea to include relevant keywords in your SEO clickbait titles. For better rankings, it is advisable to include the keyword at the beginning of the title.<\/p>\n\n\n\n<p>What\u2019s more?<\/p>\n\n\n\n<p>Sometimes it is difficult to use the exact keywords that users are searching for. For instance, say a user is looking out for the keyword &nbsp;\u201cNew York lawyer.\u201d It may not be possible to use this keyword in a headline that makes grammatical sense.<\/p>\n\n\n\n<p>In this case, you can use the phrase \u201clawyers in New York\u201d as well. Since the context remains the same, Google also sees this keyword.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"#46c8db-b86\"><img decoding=\"async\" width=\"1100\" height=\"380\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO.jpg\" alt=\"Shanebarker SEO Quick Wins Course\" class=\"wp-image-61606\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO.jpg 1100w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO-768x265.jpg 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" title=\"\"><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-create-some-hype\"><span class=\"ez-toc-section\" id=\"3_Create_Some_Hype\"><\/span>3. Create Some Hype<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many clickbait headlines use words like &#8220;unbelievable,&#8221; &#8220;amusing,&#8221; or &#8220;shocking&#8221; to get the interest of the reader. Using these words promises to show the reader content that will stun them.<\/p>\n\n\n\n<p>When you start with such a promise, make sure your content is strong enough to deliver on it. If you aren\u2019t able to back up the claims that you make in your SEO clickbait headline, you\u2019ll lose your audience.<\/p>\n\n\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/best-ai-chatbot\/\">20 Best AI Chatbot Platforms to Boost Your Conversions<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/how-to-write-content\/\" target=\"_blank\" rel=\"noopener\">How to Write Content That People Will Love to Read and Share<\/a><\/li>\n<\/ul>\n<p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-use-data\"><span class=\"ez-toc-section\" id=\"4_Use_Data\"><\/span>4. Use Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Show, don\u2019t tell. This is advice that writers around the world get all the time. Instead of just telling a reader about a concept, show them why it is important.<\/p>\n\n\n\n<p>For example, if you want to tell your readers how you increased your salary, use numbers in your SEO clickbait title, like in the screenshot below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/03\/Google-search-SEO-Clickbait.png\"><img decoding=\"async\" width=\"300\" height=\"57\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/03\/Google-search-SEO-Clickbait.png\" alt=\"Google search SEO Clickbait\" class=\"wp-image-17770\" title=\"\"><\/a><\/figure><\/div>\n\n\n<p><em>Image via Google<\/em><\/p>\n\n\n\n<p>\u201cHow I Increased My Salary&#8221; and &#8220;How Can You Increase Your Salary?&#8221; are pretty straightforward headlines. But they\u2019re dull and not attention-grabbing.<\/p>\n\n\n\n<p>If you present the same subject with numbers, it instantly adds a bit of mystery. By using numbers, you\u2019re definitely adding more value. It shows your readers what exactly they can expect in the article.<br><\/p>\n\n\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/chatbots-for-websites\/\">11 of the Best Chatbots for Websites to Improve Customer Service<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;How to Integrate SEO and Email Marketing to Improve Your Ranking&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/integrate-email-marketing-seo\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/integrate-email-marketing-seo\/\" target=\"_blank\" rel=\"noopener\">How to Integrate SEO and Email Marketing to Improve Your Ranking<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Keyword Research for Small Business: Updated Guide&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/keyword-research-for-small-businesses\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/keyword-research-for-small-businesses\/\" target=\"_blank\" rel=\"noopener\">Keyword Research for Small Business: Updated Guide<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-use-the-listicle-format\"><span class=\"ez-toc-section\" id=\"5_Use_the_Listicle_Format\"><\/span>5. Use the Listicle Format<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The internet is full of listicles. Ever wonder why? Because they work well for both SEO and to get people\u2019s attention.<\/p>\n\n\n\n<p>The biggest advantage of using the listicle format is that you can package any piece of content to fit the format easily. And it\u2019s not very hard to come up with listicle headlines.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/03\/Travel-Triangle-SEO-Clickbait.png\"><img decoding=\"async\" width=\"300\" height=\"223\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/03\/Travel-Triangle-SEO-Clickbait.png\" alt=\"Travel Triangle SEO Clickbait\" class=\"wp-image-17776\" title=\"\"><\/a><\/figure><\/div>\n\n\n<p><em>Image via <a href=\"https:\/\/traveltriangle.com\/blog\/cool-travel-accessories\/\" target=\"blank\" rel=\"nofollow noopener\">TravelTriangle<\/a><\/em><\/p>\n\n\n\n<p>Another added advantage of listicles is that they are easy to consume. With dwindling attention spans, listicles give the gist of the content, making it easy to scan.<\/p>\n\n\n\n<p>That\u2019s why the format is widely popular. Join the listicle bandwagon if you want to get more clicks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-add-a-personal-touch\"><span class=\"ez-toc-section\" id=\"6_Add_a_Personal_Touch\"><\/span>6. Add a Personal Touch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Let your headline speak to the audience like you\u2019re having a personal conversation with them. Addressing your audience in the second-person (use &#8220;you&#8221; and &#8220;your&#8221;) is a great way to build a personal rapport.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/03\/Qz-SEO-Clickbait.png\"><img decoding=\"async\" width=\"1024\" height=\"246\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/03\/Qz-SEO-Clickbait.png\" alt=\"Qz SEO Clickbait\" class=\"wp-image-17774\" title=\"\"><\/a><\/figure><\/div>\n\n\n<p><em>Image via <a href=\"https:\/\/qz.com\/165716\/how-i-made-sure-all-12-of-my-kids-could-pay-for-college-themselves\/\" target=\"blank\" rel=\"nofollow noopener\">Qz<\/a><\/em><\/p>\n\n\n\n<p>If you want to take it a notch higher, you can also use first-person headlines. They give readers a stake in the personal life of the author and makes them feel more connected.<\/p>\n\n\n\n<p>These headlines work particularly well if you want to appeal to the emotions of your readers.<br><\/p>\n\n\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/ecommerce-platforms\/\">11 of the Best Ecommerce Platforms You Need to Know to Setup Your Online Store<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;10 of the Most Effective SEO Tips for Small Businesses&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1321473,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;16&quot;:10,&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/small-business-seo-tips\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/small-business-seo-tips\/\" target=\"_blank\" rel=\"noopener\">10 of the Most Effective SEO Tips for Small Businesses<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;8 SEO On-Page Factors That Can Affect Your Search Results Rankings&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/on-page-seo\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/on-page-seo\/\" target=\"_blank\" rel=\"noopener\">8 SEO On-Page Factors That Can Affect Your Search Results Rankings<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-start-a-debate\"><span class=\"ez-toc-section\" id=\"7_Start_a_Debate\"><\/span>7. Start a Debate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Stir up controversy with your headline by offering a strong opinion. It\u2019s the ultimate way to drive engagement.<\/p>\n\n\n\n<p>Content that is controversial has the potential to go viral because of the discussions it can stir on social media platforms.<\/p>\n\n\n\n<p>So, what should you do?<\/p>\n\n\n\n<p>You can make your headline outrageous, silly, or even pose a riddle. It\u2019s a sure shot way to turn your readers\u2019 curiosity into clicks.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/03\/Optinmonster-SEO-Clickbait.png\"><img decoding=\"async\" width=\"300\" height=\"192\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/03\/Optinmonster-SEO-Clickbait.png\" alt=\"Optinmonster SEO Clickbait\" class=\"wp-image-17773\" title=\"\"><\/a><\/figure><\/div>\n\n\n<p><em>Image via <a href=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/05\/viral-headline-5.jpg\" target=\"blank\" rel=\"nofollow noopener\">OptinMonster<\/a><\/em><\/p>\n\n\n\n<p>That said, marketers should know that this strategy can also backfire if not used cautiously. Tread into this arena very carefully.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-use-power-words\"><span class=\"ez-toc-section\" id=\"8_Use_Power_Words\"><\/span>8. Use Power Words<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tickle your brain cells and brush up on your vocabulary. If you want your headlines to stand out, you need to choose your words wisely.<\/p>\n\n\n\n<p>Use power words to make your headlines pack a punch. Power words refer to words that can breathe life into any dull headline.<\/p>\n\n\n\n<p>Here are some examples of power words and how you can use them:<\/p>\n\n\n\n<ul>\n<li><strong>Always or Never<\/strong>: Use these power words when are sure of the claim you\u2019re stating and want to add a dramatic effect. For example, &#8220;Soft Drinks Are Unhealthy. They\u2019ve Never Done Any Good For You.&#8221;<\/li>\n\n\n\n<li><strong>Secret or New<\/strong>: When you want to add a touch of exclusivity to your content, add these power phrases. For example, &#8220;10 Secret Ways To <a href=\"https:\/\/shanebarker.com\/blog\/get-more-instagram-followers\/\">Get More Followers on Instagram<\/a>.&#8221;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-use-headline-analyzers\"><span class=\"ez-toc-section\" id=\"9_Use_Headline_Analyzers\"><\/span>9. Use Headline Analyzers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re still on the fence about using a particular headline, get some help. There are tools out there that can analyze your headlines and tell you how effective they are.<\/p>\n\n\n\n<p>You can use <a href=\"http:\/\/coschedule.com\/headline-analyzer#\" target=\"blank\" rel=\"nofollow noopener\">CoSchedule\u2019s Headline Analyzer<\/a> to find out if your headlines are missing something. This free tool provides a score based on the usage of emotive, common, uncommon, and power words.<\/p>\n\n\n\n<p>Other factors like title length and keywords are also analyzed. Because of this, it is one of the most effective tools to help you write SEO clickbait headlines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Q1. What are some examples of clickbait?<\/strong><\/p>\n\n\n\n<p><strong>A.<\/strong> Clickbait headlines are about going over-the-top to get a readers\u2019 attention. Some examples of good clickbait headlines include:<\/p>\n\n\n\n<ul>\n<li>This Marketer Reveals His Secret Sauce<\/li>\n\n\n\n<li>Here\u2019s the Secret to Triple Your Follower Count<\/li>\n\n\n\n<li>Is Social Media Doing You More Harm Than Good?<\/li>\n<\/ul>\n\n\n\n<p><strong>Q2. Does clickbait actually work?<\/strong><\/p>\n\n\n\n<p><strong>A.<\/strong> Yes, clickbait headlines do work because they can pique the interest of the audience. This, in turn, can get you more clicks on your articles.<\/p>\n\n\n\n<p><strong>Q3. What are the common factors of clickbait titles?<\/strong><\/p>\n\n\n\n<p><strong>A.<\/strong> Here are the common elements of clickbait headlines:<\/p>\n\n\n\n<ul>\n<li>They are list-based.<\/li>\n\n\n\n<li>They have pop-culture references.<\/li>\n\n\n\n<li>They have an element of excitement or shock.<\/li>\n\n\n\n<li>They reveal some kind of a secret.<\/li>\n\n\n\n<li>&nbsp;They are personal stories.<\/li>\n<\/ul>\n\n\n\n<p><strong>Q4. Can clickbait be used for good?<\/strong><\/p>\n\n\n\n<p><strong>A.<\/strong> Clickbait gets a bad reputation but you can also use the psychology behind it for good. You can use this format to publish impactful stories of individuals or to educate your audience about your niche. It can help you get more eyeballs on your good content as well.<\/p>\n\n\n\n<p><strong>Q5. Why is clickbait bad for SEO & brand authority?<\/strong><\/p>\n\n\n\n<p><strong>A.<\/strong> Clickbait is based on sensationalism which is why it is frowned upon by many marketers. Misleading clickbait headlines can dent your reputation and impact your SEO by increasing your bounce rate.<\/p>\n\n\n\n<p>However, a good clickbait headline can help you hook the readers and get them to read your article. That can actually help you with your SEO efforts.<\/p>\n\n\n\n<p>The key to making the most of clickbait headlines is in using them to send readers to your engaging and relevant content.<\/p>\n\n\n\n<p><strong>Q6. How do you use clickbait?<\/strong><\/p>\n\n\n\n<p><strong>A.<\/strong> To create clickbait headlines, you should keep in mind that creating hype is important. Words like \u201cAmazing,\u201d and \u201cIncredible\u201d can grab the reader\u2019s attention.<\/p>\n\n\n\n<p>You can also leverage data to add an element of shock. Another strategy to create clickbait headlines is to ask questions that can cause debate.<\/p>\n\n\n\n<p>For more ideas and examples, read this full post.<\/p>\n\n\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/growth-hacking-tools\/\">39 Best Growth Hacking Tools You Need to Know Right Now<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/tools-for-building-a-profitable-sales-funnel\/\">41 of the Best Tools for Building a Profitable Sales Funnel<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Conversion Rate Optimization Best Practices: 5 You Need to Master&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/conversion-rate-optimization-best-practices\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/conversion-rate-optimization-best-practices\/\" target=\"_blank\" rel=\"noopener\">Conversion Rate Optimization Best Practices: 5 You Need to Master<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-create-titles-that-get-results\"><span class=\"ez-toc-section\" id=\"Ready_to_Create_Titles_That_Get_Results\"><\/span>Ready to Create Titles That Get Results?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The dichotomy between SEO-optimized headlines and clickbait headlines isn\u2019t really needed. You can combine these types of headlines to create SEO clickbait headlines.<\/p>\n\n\n\n<p>If you know the right strategies, you can easily merge a robotic-sounding SEO headline with a clickbait one. This hybrid version can drive your engagement and boost your search rankings.<\/p>\n\n\n\n<p>In which other ways do you create compelling titles for your blog posts? Share your tips with us in the comments section.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"#46c8db-b86\"><img decoding=\"async\" width=\"1100\" height=\"380\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO.jpg\" alt=\"Shanebarker SEO Quick Wins Course\" class=\"wp-image-61606\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO.jpg 1100w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/07\/SEO-Quick-Wins-Inline-SEO-768x265.jpg 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" title=\"\"><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>For any blog post, the headline is what catches the attention of the reader first. It works like a hook to pique the audience\u2019s interest. A good headline can get&#8230;<\/p>\n","protected":false},"author":1,"featured_media":40627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[3],"tags":[671,1582],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":3,"label":"SEO"}],"post_tag":[{"value":671,"label":"content marketing"},{"value":1582,"label":"SEO marketing"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/03\/SEO-Clickbait-How-to-Create-Titles-to-Get-Unbelievable-Results.jpg",790,390,false],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":0,"category_info":[{"term_id":3,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"SEO is always changing - that's why our blog section is dedicated to bringing you the latest and greatest information on all things SEO. Check it out for insightful posts on the latest SEO trends, tools, tips, and tricks.\r\n","parent":0,"count":89,"filter":"raw","cat_ID":3,"category_count":89,"category_description":"SEO is always changing - that's why our blog section is dedicated to bringing you the latest and greatest information on all things SEO. 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