{"id":30046,"date":"2020-09-04T00:41:36","date_gmt":"2020-09-04T07:41:36","guid":{"rendered":"https:\/\/shanebarker.com\/?p=30046"},"modified":"2022-12-08T09:31:42","modified_gmt":"2022-12-08T09:31:42","slug":"content-marketing-process","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/content-marketing-process\/","title":{"rendered":"5 Most Important Stages in the Content Marketing Process (Infographic)"},"content":{"rendered":"\n

Did you know that only 29%<\/a> of B2C marketers and 26%<\/a> of B2B marketers think that they are very or extremely successful at content marketing?<\/p>\n\n\n\n

Shocking, isn\u2019t it?<\/p>\n\n\n\n

After all, almost every marketer uses content marketing to some extent or another. And yet, only a small share of them are actually successful in their efforts.<\/p>\n\n\n\n

Marketers face a number of challenges that affect their success rates with content marketing. Some fail to create content that their audiences like, while others fail to generate leads from their content.<\/p>\n\n\n

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Most of these challenges can be overcome by optimizing your content marketing process. If you have a clearly-defined and smooth content marketing process, then you can ensure that these challenges never arise in the first place.<\/p>\n\n\n\n

Let\u2019s understand this with an example:<\/p>\n\n\n\n

Let\u2019s say that your audience is not engaging with your content because it is not relevant to them or is not engaging enough.<\/p>\n\n\n\n

Now, this challenge can be effectively resolved if you do audience research before creating content. If you know who your target audience is and what they like, you will be able to create more useful and relevant content for them.<\/p>\n\n\n\n

A content marketing process ensures that you do this. In fact, audience research is the first step in any marketer\u2019s content marketing process. Thus, if you have a well-defined process, this challenge will never arise for you.<\/p>\n\n\n\n

Similarly, a lot of these challenges can be completely avoided simply by carefully designing and adopting a content marketing process.<\/p>\n\n\n\n

Want to know more about the content marketing process and what it entails?<\/p>\n\n\n\n

Read on to learn more.<\/p>\n\n\n\n

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