Ever since it was first launched in 1995, Constant Contact has earned its reputation as one of the best email marketing tools out there. Constant Contact is especially popular among small business owners and those who are just starting out.
What makes Constant Contact so popular?
Constant Contact comes with a 60-day free trial. So, before you make any big commitments, you can test all of Constant Contact's features thoroughly.
While it’s great for beginners, Constant Contact doesn't have many advanced features. Looking to expand your business and take your email marketing campaign to the next level? You may want to take a look at Constant Contact alternatives.
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What Are Some of the Best Constant Contact Alternatives?
While there are many Constant Contact competitors and email marketing tools out there, it’s impossible for any business to try them all before zeroing in on one. To help you out, we’ve done all the research for you.
In this article, we’ll take a look at the best Constant Contact alternatives that you can choose from.
1. HubSpot
If you need a Constant Contact alternative with comparable features, HubSpot should be your pick.
Why, you ask?
Like Constant Contact, the full-featured tool automates the entire email marketing cycle — from contact management to engagement analytics.
But that’s where the similarities end between. HubSpot vs Constant Contact.
HubSpot scores over Constant Contact in many ways. HubSpot facilitates omnichannel marketing by bundling together emails, social media ads, landing pages, and forms. By creating hubs, HubSpot helps align sales, support, and marketing, which invariably leads to great results.
The icing on the cake of this Constant Contact competitor is certainly their pricing. Most of the above services are available for FREE in their Marketing Tools Edition.
Key Features:
- 100% customizable templates
- Point-and-click editor
- Email personalization
- A/B testing
- Detailed Analytics
- Contact segmentation (in high-end plans)
Cost:
HubSpot has five modules – CRM (free), Marketing Hub ($50 monthly), Sales Hub ($50 monthly for 2 users), CMS Hub ($300 monthly), and Service Hub ($50 monthly for 2 users). They offer email marketing with all of these modules, albeit with different features.
In the free CRM edition, you can send bulk emails with limited personalization. Email tracking and analytics are available in the paid editions only.
Want to see the tool in action?
Check out HubSpot for FREE Today!
Pros:
- End-to-end marketing assistance
- Smart scheduling
- Powerful contact segmentation
- 24×7 customer support
Cons:
- Basic reports in free plan
Usability:
HubSpot’s competitive pricing makes it a good Constant Contact competitor for users from all walks of life – individual marketers, enterprises, and agencies. Plus, their free app lets you do marketing on the move, without any additional expense.
Level: Intermediate
Case Study:
Birch Communications (BC), a leader in IP technologies, was able to generate 39x leads using HubSpot’s integrated marketing approach. Before HubSpot, the brand was using multiple standalone products to attract and capture leads.
HubSpot’s integrated toolset allowed BC to streamline their efforts, drawing customer insights and capitalizing on them to multiply their leads in record time.
Don’t believe me?
Pro Tip:
Leverage HubSpot’s expertise in inbound marketing by opting for one of their advanced plans.
Image via HubSpot
2. Brevo (formerly Sendinblue)
This Constant Contact alternative allows you to create automated workflows through their drag and drop builder. This email marketing automation tool has different versions for beginners and advanced users.
The basic version of this alternative to Constant Contact can send out automated emails to users who have just signed up. In addition to this, it also sends an email on a user’s birthday. The advanced one can also track a customer’s journey via lead scoring and send relevant emails accordingly.
How much does this alternative to Constant Contact cost?
Brevo has five different plans for businesses. While the free version is great if you want to send up to 300 emails per day, it doesn’t have advanced features.
For marketing automation, priority sending, and advanced statistics, you should look at their other plans. They are in the price range from $25-$66. Image via Sendinblue
3. AWeber
Following up with your customers is an important part of running a successful email marketing campaign. To make this task easier, this Constant Contact alternative comes with a special, “Follow Up,” feature. Using this feature, you can automate the whole process.
This Constant Contact alternative also makes it easy for you to categorize your subscribers based on ad tracking. Another feature of AWeber that many users have highlighted is that it offers excellent customer support. You can rely on them to help you out whenever you are stuck.
How much does this alternative to Constant Contact cost?
Their packages are based on the number of features you want to use. Their packages are priced between $19 to $149 per month.
4. GetResponse
This Constant Contact alternative is an email marketing tool that makes planning your whole email campaign easier. With email scheduling, you can send prompt responses to your customers.
As you schedule your emails with this great Constant Contact alternative, you can manage your time more efficiently. What’s more, GetResponse also has an autoresponder tool. So, you don’t have to worry about a thing. You can focus on other aspects of your business.
In addition to this, GetResponse also comes with responsive email templates that you can use to design all of your landing pages.
How much does this alternative to Constant Contact cost?
While their Basic Plan is priced at $15, their Enterprise Plan is priced at $1,199. The mid-range plans are listed at $49 and $99.
5. MailChimp
MailChimp is not just for email marketing. It’s an overall marketing tool that comes with a Marketing CRM. But since we are talking about Constant Contact alternatives, let’s focus on its email marketing features.
What are some notable features of this alternative to Constant Contact?
MailChimp comes with pre-built email templates that make it easy for you to design your emails. What’s more, there is an option for one-click automation as well. So, you can take a backseat too without any worries.
Another interesting feature is that you can send drip emails to everyone based on how they have interacted with your site. For instance, a user who was browsing products will get a different mail from someone who abandoned their shopping cart.
How much does this alternative to Constant Contact cost?
MailChimp’s marketing plans come with different features and price tags. While the basic plan is free, the others are in the price range $9.99 to $299.
6. Drip
Email marketing can be a repetitive process, especially if you have to send the same email multiple times. This Constant Contact alternative has a solution to make the whole process less time consuming.
Drip comes with a feature called, “Content Snippets.” With it, you can make any piece of content that you use frequently into a content snippet.
So, if you have a new event coming up, you can store all the event details as a content snippet. If there is any update to it, you can just edit it in the snippet. Automatically, it will get updated in all the other places.
Not only does this great Constant Contact alternative make communication easier but it also saves you a lot of time.
How much does this Constant Contact alternative cost?
Drip offers three email marketing plans: Basic, Pro, and Enterprise. The first two are priced at $49 and $122 respectively. To find out the price for their Enterprise package, you can get in touch with their sales team.
7. Privy
Next on our list of Constant Contact competitors, Privy is aimed at small and medium-sized business owners. It is designed so that you can design and market your emails from a single platform. It also allows you to sync your emails with other platforms including Shopify and BigCommerce.
How much does this Constant Contact alternative cost?
Unlike Constant Contact, their paid plans are priced between $20 to $500 per month. Each plan’s pricing is based on the monthly average page views.
8. Active Campaign
Email marketing is all about giving your customers exactly what they are looking for. For this, email targeting is crucial.
Guess what?
That happens to be this Constant Contact alternative’s main focus. Helping you build stronger connections with your customers through targeting.
When you have many email campaigns running together, it can be overwhelming to keep a tab on everything. With ActiveCampaign, you can get the progress of each campaign from a single view.
Such details make it a breeze to keep your campaigns organized and running smoothly. They also have pre-built workflows for those who don’t have too much time on their hands.
How much does this Constant Contact alternative cost?
Active Campaign is an affordable Constant Contact alternative. Their marketing plans start from $9 per month and can go up to $229 per month. All of their plans come with no set up costs. So, you need to pay the monthly fees. The best part is you can cancel the subscription at any time.
9. SendPulse
Next on our list of Constant Contact competitors, SendPulse email automation software comes with seven types of automated emails based on customer actions.
Great, right?
You can send separate emails for feedback, purchases, registration, confirmation, abandoned carts, and custom events.
SendPulse comes with a drag-and-drop editor which allows you to create professional email templates easily. It also enables you to segment your subscribers based on the activity of your subscribers.
How much does this alternative to Constant Contact cost?
Their plans are based on the number of subscribers you have. For those businesses that have 1-2500 subscribers, their plan costs $7.88 per month. For those with 4000 to 5000 subscribers, the price is $28 per month.
The maximum range of subscribers that they have mentioned is 4,000,001 – 5,000,000. The price for this plan is $5600 per month.
10. MoonMail
This constant contact alternative allows you to send out emails through the Amazon cloud network. Through MoonMail, you can deliver all of your emails to your customers based on how they have interacted with your emails.
What’s more?
MoonMail generates reports based on these actions so you can make informed business decisions.
How much does MoonMail cost?
The Lite package is available for $17.99 per month while the Starter package costs $89.99 per month.
11. Mailjet
Using this constant contact alternative, you can create automated workflows, and segment your mailing list. This Constant Contact alternative comes with a unique feature: Real-Time Collaboration. Using this, you can easily collaborate with marketers from around the world conveniently.
How much does Mailjet cost?
They have a free plan which allows you to send 6,000 emails per month. For businesses that require more emails to be sent, the more advanced plans are more apt. They are priced at $8.69 and $18.86 per month.
Bonus Tool: WebEngage
WebEngage is a Constant Contact alternative for those businesses that want to focus on sending tailored emails. It allows you to design your emails based on the data that you collect from your CRM system.
How much does WebEngage cost?
Plans are priced between $199 to $1499 per month.
FAQs
Q1. What is Constant Contact?
A. Constant Contact is an online platform that helps small business owners build websites and stores, launch and monitor email marketing campaigns, post and monitor social media content, etc.
Q2. Is Mailchimp better than Constant Contact?
A. Both are great platforms. However, choosing one or the other will depend on features you consider important in an email marketing tool.
Mailchimp offers free membership, advanced automation features, high deliverability rates, customization features on forms, automated A/B tests, advanced reporting features, and unlimited storage space.
Constant Contact offers numerous templates, high deliverability, integrations, ease of use, excellent customer support, in-built coupon and survey feature, reporting, and a library of stock images.
Q3. What is the best alternative to Constant Contact?
A. Some of the best Constant Contact alternatives include:
- Mailchimp
- AWeber
- Brevo
- GetResponse
- ActiveCampaign
- Drip
Q4. What is the best email marketing tool?
A. These are some top email marketing tools:
- Campaigner
- Constant Contact
- ActiveCampaign
- Campaign Monitor
- Brevo
- Pardot
- GetResponse
Q5. How many emails can I send with Constant Contact?
A. According to the Constant Contact Knowledge Base, customers with their Email and Email Plus packages can send unlimited emails.
They also state that there may be a limitation to the number of emails you can send monthly depending on your current plan. However, you can check your Plan and Pricing pages to confirm if you have a send limitation.
Q6. How does Constant Contact email work?
A. Constant Contact offers easy-to-use features that enable you to customize or design templates that open on every device.
It allows you to build powerful lists, manage them, segment audiences, send triggered emails, and resend unopened emails.
If you have an ecommerce website, the platform allows you to keep customers engaged, segment them, and send automated emails. They also offer the tools you need to nurture leads into customers.
Constant Contact also offers real-time email tracking, enabling you to see who clicked, opened, or shared your emails.
Q7. How much does Constant Contact cost?
A. You get a one-month free trial period, then choose between the Email Plan that is $20 per month or the Email Plus Plan for $45 per month. The prices of each plan also depend on the number of contacts.
Q8. How can I send 10000 emails?
A. Follow these steps when sending 10,000 emails:
- Choose a bulk email service provider like Constant Contact, ActiveCampaign, Campaigner, Brevo, etc.
- Choose your payment plan depending on whether sending the 10,000 emails is a one-time thing or something you plan to do often.
- Upload your contacts.
- Choose and customize a template.
- Schedule or email your 10,000 recipients.
- Track open rates, click-through rates, shares, spam complaints, types of devices, browsers used, and locations.
- Use the insights to personalize and improve future email campaigns.
Q9. How to start email marketing?
A. Steps to follow when starting email marketing:
- Choose your email provider.
- Build a list using opt-in forms, lead magnets, etc.
- Upload contacts to the email marketing platform.
- Segment your list depending on factors such as interests, preferences, locations, demographics, how they joined your list, etc.
- Set up a welcome email in which you greet subscribers, offer an overview, give something useful, and explain what they can expect from future emails.
- Choose and customize your email templates.
- Write a persuasive message.
- Create eye-catching subject lines.
- Preview your email and subject lines.
- Send your email.
- Track results.
Q10. How to improve email marketing campaigns?
A. Use these tactics to improve your email marketing campaigns:
- Segment your lists.
- Make emails mobile-friendly.
- Use clear and compelling subject lines.
- Send personalized messages.
- Be a storyteller.
- Use dynamic content.
- Include clearly defined calls-to-action.
- A/B test designs and elements.
- Track results.
- Send emails at the right times and frequency.
- Send triggered emails.
- Focus on educating.
- Don’t be too salesly.
- Leverage the right tools.
Ready to Try These Constant Contact Alternatives for Yourself?
If you’re looking for Constant Contact alternatives, you’ve got a lot of different options to choose from. Whether you’re on a shoestring budget or have a huge budget for your email marketing campaign, there is something for everyone. I hope the above list has helped you find the right email marketing tool for your business.
Have you used any of these Constant Contact alternatives? Please share your experiences and insights with us in the comments section below.
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