{"id":13767,"date":"2021-10-21T06:20:46","date_gmt":"2021-10-21T06:20:46","guid":{"rendered":"https:\/\/shanebarker.com\/?p=13767"},"modified":"2023-02-02T13:40:36","modified_gmt":"2023-02-02T13:40:36","slug":"increase-instagram-engagement","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/increase-instagram-engagement\/","title":{"rendered":"Instagram Engagement Strategy &#8211; How to Increase Engagement on Instagram"},"content":{"rendered":"\n<p>Crafting an effective Instagram engagement strategy takes time and money. But not everyone has a lot of time on their hands to dive head first into what makes Instagram tick.<\/p>\n\n\n\n<p>That\u2019s why I\u2019ve done the research and spent the time uncovering the hidden secrets behind increasing Instagram engagement with the perfect strategy.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a look.<\/p>\n\n\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:rgba(239,187,24,0.1);border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list{line-height:1.5em;font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list .active > .kb-table-of-contents__entry{color:var(--global-palette1, #3182CE);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:rgba(239,187,24,0.1);}<\/style>\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is Instagram Engagement?<\/strong><\/h2>\n\n\n\n<p><strong>Instagram engagement involves all the different ways users on a the social media platform interact with your posts, whether they be Stories, Reels, or posts on your feed.<\/strong><\/p>\n\n\n\n<p>A high engagement rate means that <strong>your audience is actively participating with your content, whether they are commenting, clicking on links, or liking to your posts.<\/strong><\/p>\n\n\n\n<p>When your audience is engaged like this, it means there is a much higher chance that they will purchase a product from you.<\/p>\n\n\n\n<p>Are there any other reasons why brands should obsess over a metric like engagement?<\/p>\n\n\n\n<p>Yes.<\/p>\n\n\n\n<p>Data like engagement rate comes in handy when you invest in paid campaigns on social media.<\/p>\n\n\n\n<p>How so?<\/p>\n\n\n\n<p>Brands with high engagement rates are in a better position to negotiate with influencers and brand ambassadors to advertise for them at lower rates.&nbsp;<\/p>\n\n\n\n<p>Likewise, influencers with engaged followers can command higher rates from potential clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Measure Instagram Engagement<\/strong><\/h2>\n\n\n\n<p>So what\u2019s all this talk about Instagram engagement worth, if you don\u2019t know how to measure it?<\/p>\n\n\n\n<p>Engagement rate is simply <strong>the calculation that will show you the percentage of your followers that have engaged with your content.<\/strong><\/p>\n\n\n\n<p>To calculate it, <strong>you divide the total number of comments and likes by your follower count. Then multiply by 100 to get a percentage.<\/strong><\/p>\n\n\n\n<p>This should tell you whether your audience is engaging with your posts or not.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"471\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/10\/Rhett-McLaughlin.jpg\" alt=\"\" class=\"wp-image-65207\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/10\/Rhett-McLaughlin.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/10\/Rhett-McLaughlin-768x402.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/10\/Rhett-McLaughlin-150x79.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.instagram.com\/rhettmc\/\" target=\"_blank\" rel=\"noopener\"><em>Instagram<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>This is Rhett McLaughlin\u2019s Instagram account. He\u2019s part of the famous YouTube duo Rhett and Link.<\/p>\n\n\n\n<p>As you can see, he has 1.3M followers currently. To get the engagement rate, we need to take a look at one of his posts.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cis1D42vyqN\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Cis1D42vyqN\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Cis1D42vyqN\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Rhett McLaughlin | MUSIC: James and the Shame (@rhettmc)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>At the time of writing, this post has 76,068 likes and 433 comments.&nbsp;<\/p>\n\n\n\n<p>If we add that up, it equals 76501. Rhett has 1.3M followers, so let\u2019s divide 76501 by 1.3M, then multiply by 100 to get the percentage. Let\u2019s see:<\/p>\n\n\n\n<p>(76,068 + 433) \/ 1,300,000 x 100 = 5.88%<\/p>\n\n\n\n<p>This post has an engagement rate of 5.88%, which means about 5.88% of his followers engaged with the post.<\/p>\n\n\n<p>[insta_engmo_cal][\/insta_engmo_cal]<\/p>\n\n\n\n<p><strong>If you\u2019re not sure about your engagement rate on Instagram, you can use this <\/strong><a href=\"https:\/\/shanebarker.com\/recommends\/hypeauditor\" target=\"_blank\" rel=\"noopener sponsored\"><strong>Instagram Engagement and Money Calculator<\/strong><\/a>.<strong><em>Note:<\/em><\/strong><em> The above Instagram Engagement Money Calculator is provided by <\/em><a href=\"https:\/\/shanebarker.com\/recommends\/hypeauditor\" target=\"_blank\" rel=\"noopener sponsored\"><em>HypeAuditor<\/em><\/a><em>. The results are generated based on their computer vision machine-learning algorithm. Shane Barker does not guarantee the accuracy of these results. If you have questions regarding them, you can <\/em><a href=\"https:\/\/shanebarker.com\/recommends\/hypeauditor\" target=\"_blank\" rel=\"noopener sponsored\"><em>reach out to them<\/em><\/a><em> directly.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Instagram Engagement Parameters to Measure Manually<\/h3>\n\n\n\n<p>If you\u2019d prefer to track your engagement manually, you need to make note of these 4 important parameters.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Follower Count<\/h4>\n\n\n\n<p>This is an obvious factor that you should be monitoring. The size of your audience or that of your influencer is important, but it\u2019s not the most crucial parameter.&nbsp;<\/p>\n\n\n\n<p>Follower growth is a more important indicator of \u201cinfluence\u201d or \u201cengagement\u201d than follower volume.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Likes Per Post<\/h4>\n\n\n\n<p>Likes are another fundamental parameter that contributes to your engagement rates.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a base-level measure of whether your Instagram posts are well received by your followers. It\u2019s a rather straightforward indicator of how popular your Instagram page and Instagram posts are amongst your target audience.<\/p>\n\n\n\n<p>But, just like followers, likes is a vanity metric that doesn\u2019t give any indication of real engagement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Number of Comments<\/h4>\n\n\n\n<p>Comments are the next metric you want to look at when tracking the increase in your Instagram engagement. Analyzing comments will indicate what your followers really think about your Instagram posts. It\u2019s a qualitative assessment of your engagement.<\/p>\n\n\n\n<p>Since writing comments takes time, you can assume that your commenters are deeply involved with your Instagram posts, Instagram Stories, Instagram Reels, etc.<\/p>\n\n\n\n<p>What\u2019s more?<\/p>\n\n\n\n<p>Of course, the quality of comments is just as important. Often, people leave simple comments like \u201cNice\u201d or \u201cLooking good\u201d which don\u2019t really mean much. Just look at the spammy emoji comments on the Instagram post below to understand what I mean.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"713\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/08\/victoriassecret_Increase-Instagram-Engagement.png\" alt=\"victorias secret - Increase Instagram Engagement\" class=\"wp-image-13779\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.instagram.com\/p\/Bl0eRJHlU0y\/?taken-by=victoriassecret\" target=\"_blank\" rel=\"noopener\"><em>Instagram<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>You should be more concerned about comment sentiment rather than comment volume if you are passionate about engaging your audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Shares and Reposts<\/h4>\n\n\n\n<p>Building on the above, the number of shares and reposts of your Instagram posts is also very important. If a user is willing to share your Instagram post with their friends, then you know they really liked the content you\u2019ve posted.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Increase Instagram Engagement<\/strong><\/h2>\n\n\n\n<p>Moving on, let\u2019s take a look at some Instagram engagement strategies that can help you increase your organic engagement on Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Leverage Hashtags<\/h3>\n\n\n\n<p>The power of hashtags on a platform like Instagram cannot be understated when planning your <a href=\"https:\/\/shanebarker.com\/blog\/instagram-marketing-tips\/\">Instagram marketing<\/a> strategy. The right and more importantly, most relevant, hashtags help you grow and reach the right people on the platform.<\/p>\n\n\n\n<p>Naturally, you want your hashtags to be relevant to your brand, products, Instagram post, and the message you\u2019re trying to convey.<\/p>\n\n\n\n<p>But how do you find the right hashtags to use with your Instagram account? You can try using <a href=\"https:\/\/shanebarker.com\/recommends\/hashtagsforlikes?tid2=amcid-n01m0bn0mv100122bvv\" target=\"_blank\" rel=\"noopener sponsored\">tools like HashtagsForLikes<\/a> to find the most trending and relevant hashtags for your brand and niche.&nbsp;<\/p>\n\n\n\n<p>This tool will help you reach your target audience in an organic manner.<\/p>\n\n\n\n<p>The AI-powered hashtag generator can also analyze the efficacy of your existing hashtags. Just enter your hashtag into the search box, and the tool analytics will display all the statistics you need to know about it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Conduct Giveaway Contests<\/h3>\n\n\n\n<p>One of the best comments is in which a user tags their friend(s). Such comments indicate real engagement, plus they bring new people to your audience.&nbsp;<\/p>\n\n\n\n<p>You have an opportunity to convert these new people into fans, followers, and possibly customers with your content.<\/p>\n\n\n\n<p>You can rake in loads of such comments by running giveaways and contests on Instagram.<\/p>\n\n\n\n<p>Need an example to inspire you?<\/p>\n\n\n\n<p>MVMT runs regular giveaways. In their Instagram captions, they ask users to tag their friends in exchange for a reward, as you can see below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"713\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/08\/MVMT_Increase-Instagram-Engagement.png\" alt=\"MVMT Increase Instagram Engagement\" class=\"wp-image-13776\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.instagram.com\/p\/Ble2uvEFP_N\/?taken-by=mvmt\" target=\"_blank\" rel=\"noopener\"><em>Instagram<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>But, if you\u2019re new to contest marketing, you need a few pointers and a great contest hosting tool like <a href=\"https:\/\/shanebarker.com\/recommends\/vyper\" target=\"_blank\" rel=\"noopener sponsored\">VYPER<\/a>. This robust tool helps you design slick landing pages for your giveaway\/contest.<\/p>\n\n\n\n<p>Using its drag-and-drop page builder, you can develop landing pages without any coding or design knowledge.<\/p>\n\n\n\n<p>While the tool takes care of your landing pages, you can focus on more cognitive tasks such as campaign tracking and lead generation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Post Meaningful Content<\/h3>\n\n\n\n<p>What better way to increase Instagram engagement than by posting meaningful Instagram Stories, Instagram Posts, and Instagram Reels that encourage users to engage?<\/p>\n\n\n\n<p>And, before you start brainstorming post ideas, let me dispel a few myths here.<\/p>\n\n\n\n<p>It\u2019s not just stunning imagery or catchy Instagram captions that grab eyeballs. The content format matters a lot too. You want to share content that highlights the value of your products.<\/p>\n\n\n\n<p>And, what does that mean?<\/p>\n\n\n\n<p>A fitness business, for instance, could share before\/after photos of clients who\u2019ve benefited from their services.<\/p>\n\n\n\n<p>That\u2019s exactly what fitness guru Kayla Itsines does to advocate her Bikini Body Program. She frequently shares her clients\u2019 success stories on her <a href=\"https:\/\/www.instagram.com\/kayla_itsines\/\" target=\"_blank\" rel=\"noopener\">Instagram page<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/08\/KaylaItsines_Increase-Instagram-Engagement.png\" alt=\"Kayla Itsines - Increase Instagram Engagement\" class=\"wp-image-13773\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.instagram.com\/p\/BlrgCGhlpOE\/?taken-by=kayla_itsines\" target=\"_blank\" rel=\"noopener\"><em>Instagram<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>You should be more concerned about comment sentiment rather than comment volume if you are passionate about engaging your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Be Mindful of Follower Fatigue<\/h3>\n\n\n\n<p>While platforms like Twitter are all about constant micro-conversations and interactions, that\u2019s not the case with Instagram.&nbsp;<\/p>\n\n\n\n<p>Increasing Instagram engagement has more to do with posting high-quality content than posting frequently.<\/p>\n\n\n\n<p>So, what should you do?<\/p>\n\n\n\n<p>Ideally, you should limit yourself to one or two posts a day.<\/p>\n\n\n\n<p>Over post, and you stand the risk of damaging your engagement rates due to follower fatigue. People tend to get disinterested if they think you spam a lot, which can lead to an eventual drop in engagement rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Use Instagram Stories<\/h3>\n\n\n\n<p>Instagram's users spend around <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/celebrating-one-year-of-instagram-stories\" target=\"_blank\" rel=\"noopener\">28 minutes<\/a> on Instagram Stories on a daily basis. Such is the popularity of the feature that approximately <a href=\"https:\/\/www.statista.com\/statistics\/730315\/instagram-stories-dau\/\" target=\"_blank\" rel=\"noopener\">300 million people<\/a> use it daily.<\/p>\n\n\n\n<p>What better way to engage your followers than to share behind-the-scenes images and blooper videos with them?<\/p>\n\n\n\n<p>Renault leveraged the feature wonderfully to promote their 50 years of the Renault 5 campaign.&nbsp;<\/p>\n\n\n\n<p>Highlighting a vintage style that appeals to modern audiences, they posted on their Story the hashtag #50year5, which has over 6K posts on Instagram already.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"483\" height=\"867\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/10\/50year5.jpg\" alt=\"\" class=\"wp-image-65208\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/10\/50year5.jpg 483w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/10\/50year5-150x269.jpg 150w\" sizes=\"(max-width: 483px) 100vw, 483px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.instagram.com\/renaultgroup\/\" target=\"_blank\" rel=\"noopener\"><em>Instagram<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p><strong>If you are posting on Stories, but aren\u2019t finding much success, check out <\/strong><a href=\"https:\/\/shanebarker.com\/blog\/instagram-stories-views-are-down\/\"><strong>why your Instagram Stories views are down and how to fix it<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Find the Right Filters to Use<\/h3>\n\n\n\n<p>Instagram is all about captivating audiences with visually stunning content.<\/p>\n\n\n\n<p>One rather simple way to go about it is by using Instagram filters. Each filter has its own appeal and can add a unique dimension to your images.<\/p>\n\n\n\n<p>Juno, Clarendon, Valencia, and X-Pro II are some of the more popular ones. It\u2019s best to stick to one or two filters so that your followers start recognizing your brand style.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Try Instagram Feeds Themes<\/h3>\n\n\n\n<p>Instagram feed themes are another great way to add some visual appeal to your posts.<\/p>\n\n\n\n<p>While a lot of people use filters, not everyone is capable of pulling off feed themes. That extra oomph factor will help increase Instagram engagements for your brand.<\/p>\n\n\n\n<p>You could opt for something as simple as a black-and-white theme, or something more complicated.<\/p>\n\n\n\n<p>Lauren Aston, for instance, prefers a mono-theme for her business that focuses on a recurring subject \u2013 her knitting.<\/p>\n\n\n\n<p>Likewise, you should pick a theme that is scalable and relevant to your brand\/product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"583\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/08\/LaurenAston_Increase-Instagram-Engagement.png\" alt=\"Lauren Aston - Increase Instagram Engagement\" class=\"wp-image-13774\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.instagram.com\/laurenastondesigns\/?hl=en\" target=\"_blank\" rel=\"noopener\"><em>Instagram<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">8. Leverage Geotags<\/h3>\n\n\n\n<p>Apart from hashtags, you can also use geotags to make your posts and stories discoverable.<\/p>\n\n\n\n<p><a href=\"https:\/\/shanebarker.com\/blog\/local-seo\/\">Local businesses<\/a> can leverage these to the fullest by adding location tags to their posts. It can help you engage with posts from other users in your physical vicinity.<\/p>\n\n\n\n<p>Magnolia, for example, makes it a point to tag their location.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"779\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/08\/Magnolia_Increase-Instagram-Engagement.png\" alt=\"Magnolia Increase Instagram Engagement\" class=\"wp-image-13775\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.instagram.com\/p\/BlzCqaWh0lH\/?taken-by=magnolia\" target=\"_blank\" rel=\"noopener\"><em>Instagram<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">9. Experiment with Posting Times<\/h3>\n\n\n\n<p>One tactic you can use to increase engagement for your business page is to post on Instagram at the right times.<\/p>\n\n\n\n<p>You can maximize your engagements by posting content when most of your followers are likely to be browsing their feeds.<\/p>\n\n\n\n<p>How can you find the right time to post?<\/p>\n\n\n\n<p>You can use Instagram\u2019s native analytics tool to find times when your audience is most likely to be online. By posting then, you\u2019ll gain more engagement within minutes of posting, which counts more than engagement gained ages later.<\/p>\n\n\n\n<p>Take this a step further by using tools like <a href=\"https:\/\/sproutsocial.com\/features\/social-media-publishing\/\" target=\"_blank\" rel=\"noopener\">Sprout Social\u2019s Social Media Publisher<\/a> to schedule posts beforehand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"499\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/08\/SproutSocial_Increase-Instagram-Engagement.png\" alt=\"Sprout Social Increase Instagram Engagement\" class=\"wp-image-13778\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via Sprout Social<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>For more about the right times to post on Instagram, read <\/strong><a href=\"https:\/\/shanebarker.com\/blog\/time-to-post-on-instagram\/\"><strong>when is the best time to post on Instagram?<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Include Story Highlights on Your Profile<\/h3>\n\n\n\n<p>When a user lands on your page, you have a few brief moments to convert them into a follower.<\/p>\n\n\n\n<p>One way to do that and increase Instagram engagement on your page is by using the \u201cHighlights\u201d feature. Instagram Stories last for 24 hours only but with Highlights, you can create permanent Stories.<\/p>\n\n\n\n<p>So, gather your best BTS moments, accomplishments, and testimonials into Highlights and use them to impress your new and potential followers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Add CTAs to Your Posts<\/h3>\n\n\n\n<p>A simple act of requesting your audience to comment, like, or reshare your posts can drive up your engagement rates in a big way. That\u2019s why it\u2019s important to include a call-to-action in your post captions.<\/p>\n\n\n\n<p>What can CTAs do?<\/p>\n\n\n\n<p>They encourage followers to engage with your content and spend more time on your post.<\/p>\n\n\n\n<p>It\u2019s a simple and effective means to increase Instagram engagement. You could try leveraging this tactic in a <a href=\"https:\/\/shanebarker.com\/blog\/social-media-giveaways\/\">social media giveaway<\/a> \u2013 something which we\u2019ll see in just a moment.<\/p>\n\n\n\n<p>Or, you could opt for a much easier approach like asking users a question.<\/p>\n\n\n\n<p>Just look at this page <a href=\"https:\/\/www.instagram.com\/bestvacations\/?hl=en\" target=\"_blank\" rel=\"noopener\">@bestvacations<\/a> and how they leverage CTAs to encourage users to engage with their posts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/08\/bestvacations_Increase-Instagram-Engagement.png\" alt=\"best vacations - Increase Instagram Engagement\" class=\"wp-image-13770\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.instagram.com\/p\/BlaTVPmAaMo\/?hl=en&taken-by=bestvacations\" target=\"_blank\" rel=\"noopener\"><em>Instagram<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">12. Interact with Followers Through Comments<\/h3>\n\n\n\n<p>Another effective way to boost engagement is to simply interact with the people who like and comment on your posts. Take out some time on a daily basis to reply to comments and interact with your audience.<\/p>\n\n\n\n<p>How can this help you?<\/p>\n\n\n\n<p>Replying to user comments will make your followers feel special. They\u2019ll be more inclined to stay loyal to you and interact with you on a regular basis.<\/p>\n\n\n\n<p>You\u2019ll be able to maintain a steady increase in Instagram engagements this way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. Engage with Similar Accounts<\/h3>\n\n\n\n<p>This nifty tactic can help you gain ground on your competitors. Go beyond just spying on their accounts to monitor the kind of content they\u2019re posting.<\/p>\n\n\n\n<p>Take it a step further by actually engaging their audience.<\/p>\n\n\n\n<p>Find accounts similar to your own. Engage their followers \u2013 the ones they follow and the users that frequently comment on their posts.<\/p>\n\n\n\n<p>You\u2019d be surprised by the kind of relations you can build this way. What\u2019s more, there\u2019s a strong possibility that they find your content engaging, too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. Measure and Optimize Your Campaigns<\/h3>\n\n\n\n<p>The final piece of this puzzle involves constant data analysis and campaign optimization. If you know what you\u2019re doing wrong or right, you can tweak your strategies and increase your Instagram engagement rates.<\/p>\n\n\n\n<p>So, how do you get started with this?<\/p>\n\n\n\n<p>You could use Instagram\u2019s native analytics to track your content performance and audience behavior. You just need an Instagram business account to do that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">15. Post Creative and Original Memes<\/h3>\n\n\n\n<p>Meme culture has taken the world by storm and is now a normal part of online social interaction. People send GIFs of famous memes, as well as create new ones that encompass current world events and entertainment.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"543\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/10\/Epicfunnypage.jpg\" alt=\"\" class=\"wp-image-65209\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/10\/Epicfunnypage.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/10\/Epicfunnypage-768x463.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/10\/Epicfunnypage-150x91.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.instagram.com\/epicfunnypage\/?hl=en\" target=\"_blank\" rel=\"noopener\"><em>Instagram<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Sebastian Tribbie, better known as @youvegotnomale, has built his whole Instagram persona around posting and commenting on memes.&nbsp;<\/p>\n\n\n\n<p>As you can see, he\u2019s been very successful, amassing over 142K followers.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CkOMVwFKunw\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CkOMVwFKunw\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CkOMVwFKunw\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Funny Memes (@epicfunnypage)<\/a><\/p><\/div><\/blockquote>\n\n\n\n<p><strong>If you want to know more about using memes in marketing, read <\/strong><a href=\"https:\/\/shanebarker.com\/blog\/marketing-memes\/\"><strong>marketing memes: how to use memes in marketing to gain traction<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">16. Collaborate With Other Influencers on Reels<\/h3>\n\n\n\n<p>Posting Reels on your Instagram account in and of itself is already a great way to boost engagement. Now add on another influencer who also posts the Reel on their channel linking yours, and you have yourself an excellent way of boosting engagement.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CjRMexFvK2s\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CjRMexFvK2s\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CjRMexFvK2s\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Oliver Tree (@olivertree)<\/a><\/p><\/div><\/blockquote>\n\n\n\n<p><strong>If you want to know more about how to make Reels, check out <\/strong><a href=\"https:\/\/shanebarker.com\/blog\/how-to-make-a-reel-on-instagram\/\"><strong>how to make Reels on Instagram like a pro in 7 easy steps.<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17. Post Consistently<\/h3>\n\n\n\n<p>It\u2019s not just important to post your content at the right time, but it\u2019s also important to make sure you are posting consistently.&nbsp;<\/p>\n\n\n\n<p>If you struggle to stick with the schedule you are currently using to post, then it might be time to consider re-evaluating your schedule.<\/p>\n\n\n\n<p>If you\u2019re still uncertain about how many posts a day you should post, read <a href=\"https:\/\/shanebarker.com\/blog\/how-many-instagram-posts-per-day\/\">how many Instagram posts per day for success<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1666938255341\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>Q1. Why is my Instagram engagement so low?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p><strong>A.<\/strong> There can be several reasons why your Instagram engagement is low. Here are some of the common ones:<br \/>\u00a0<br \/>&#8211; You\u2019re posting content at irregular intervals<br \/>&#8211; You\u2019re not using hashtags<br \/>&#8211; You aren\u2019t experimenting with new content formats<br \/>&#8211; You haven\u2019t built a dedicated follower base<br \/>&#8211; You post on Instagram at the wrong times<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1666938273139\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>Q2. How is engagement calculated?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p><strong>A.<\/strong> Engagement is the total of all the interactions that your audience has with your content. These interactions include:<br \/>\u00a0<br \/>&#8211; Likes<br \/>&#8211; Shares<br \/>&#8211; Comments<br \/>&#8211; Save to Collection<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1666938294130\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>Q3. What is the average Instagram engagement rate?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p><strong>A.<\/strong> The average engagement rate on Instagram is about 3%. This rate is maximum for those accounts that are new or have relatively fewer followers. As the number of followers grows, the rate drops.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1666938306076\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>Q4. Who has the highest engagement rate on Instagram?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p><strong>A.<\/strong> Higher education brands tend to have the highest engagement among all. They have an average Instagram engagement rate of 3.96%. Nonprofits and sports teams come in second with a 2.4% average engagement rate.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1666938321043\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>Q5. How to increase engagement on Instagram Stories?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p><strong>A.<\/strong> Here are the various strategies that you can employ to increase engagement on Instagram Stories:<br \/>\u00a0<br \/>&#8211; Use hashtags<br \/>&#8211; Incorporate stickers<br \/>&#8211; Add geotags<br \/>&#8211; Ask a question<br \/>&#8211; Use polls<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1666938452684\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>Q6. Do emojis increase engagement on Instagram?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p><strong>A.<\/strong> Yes, emojis can improve the engagement rates of your posts on Instagram. According to studies conducted in the past, emojis increased engagement rates of posts on Instagram by up to 48%.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1666938464196\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>Q7. How much do hashtags increase engagement on Instagram?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p><strong>A.<\/strong> Hashtags have a major role to play when it comes to increasing the engagement of posts on Instagram. They help in improving the discoverability of the posts and thus boost the reach and engagement. Posts with a single hashtag get about 12% more engagement than those without them.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1666938481285\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>Q8. How can you organically increase Instagram engagement rate?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p><strong>A.<\/strong> Some of the strategies that you can leverage to grow your Instagram engagement rate organically are:<br \/>\u00a0<br \/>&#8211; Incorporate hashtags<br \/>&#8211; Interact with followers through comments<br \/>&#8211; Use different content formats<br \/>&#8211; Conduct giveaways or contests<br \/>&#8211; Try posting at different times<br \/>&#8211; Vary your geotags<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/instagram-stories-stickers\/\">Instagram Story Stickers: Where to Find and How to Use Them (2022)<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/instagram-hashtag-generator-tools\/\">Best Instagram Hashtag Tools You Can Use<\/a><\/li>\n<\/ul>\n<p><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ready to Plan Your Instagram Engagement Strategy?<\/strong><\/h2>\n\n\n\n<p>The key to achieving marketing success on Instagram revolves around engagement rates. You need to experiment with the above strategies to identify the ones that work best for your brand. These tips will go a long way in helping you achieve that.<\/p>\n\n\n\n<p>Do you have any questions about the best tactic to increase Instagram engagement rates with an Instagram engagement strategy? Let us know in your comments.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Crafting an effective Instagram engagement strategy takes time and money. But not everyone has a lot of time on their hands to dive head first into what makes Instagram tick&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":65344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[5872],"tags":[3193,349],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":5872,"label":"Instagram Marketing"}],"post_tag":[{"value":3193,"label":"instagram marketing"},{"value":349,"label":"Social Media Marketing"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2021\/10\/Blog-Instagram-Engagement-Strategy-1-1024x506.jpeg",1024,506,true],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":9,"category_info":[{"term_id":5872,"name":"Instagram Marketing","slug":"instagram-marketing","term_group":0,"term_taxonomy_id":5872,"taxonomy":"category","description":"<p>Instagram marketing is all about using the app to connect with more customers and build relationships with your audience. You can use it to share your brand's story, post attractive visuals, and drive traffic to your website.<\/p>\r\n<p>Check out these posts to learn the best techniques for marketing your business on Instagram.<\/p>","parent":0,"count":87,"filter":"raw","cat_ID":5872,"category_count":87,"category_description":"<p>Instagram marketing is all about using the app to connect with more customers and build relationships with your audience. You can use it to share your brand's story, post attractive visuals, and drive traffic to your website.<\/p>\r\n<p>Check out these posts to learn the best techniques for marketing your business on Instagram.<\/p>","cat_name":"Instagram Marketing","category_nicename":"instagram-marketing","category_parent":0}],"tag_info":[{"term_id":3193,"name":"instagram marketing","slug":"instagram-marketing","term_group":0,"term_taxonomy_id":3193,"taxonomy":"post_tag","description":"","parent":0,"count":95,"filter":"raw"},{"term_id":349,"name":"Social Media Marketing","slug":"social-media-marketing","term_group":0,"term_taxonomy_id":349,"taxonomy":"post_tag","description":"","parent":0,"count":193,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/13767"}],"collection":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/comments?post=13767"}],"version-history":[{"count":15,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/13767\/revisions"}],"predecessor-version":[{"id":70175,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/13767\/revisions\/70175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media\/65344"}],"wp:attachment":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media?parent=13767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/categories?post=13767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/tags?post=13767"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/table_tags?post=13767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}