10 Best AI SEO Software to Outrank Your Competitors

Let’s take a look at how the top 10 AI SEO software solutions can help streamline your SEO and content optimization efforts.

What are AI SEO Tools?

AI SEO tools are software applications that utilize artificial intelligence and machine learning algorithms to analyze, optimize, and improve your website's search engine rankings. 

These tools provide actionable insights, automate repetitive tasks, and help you make data-driven decisions to enhance your SEO strategies.

List of 10 Best AI SEO Tools

There are plenty of SEO tools making use of AI, even if they don’t explicitly say so. AI plays a large role in how your site is ranked and will become a larger part of everyone’s daily lives. Its ability to automate certain tasks saves a lot of time and costs, which is why it's no surprise that SEO platforms also make use of it.

Here are the top 10 AI SEO tools.

1. Semrush

Semrush is an SEO tool that offers a wide range of features to improve your website's performance. With its AI-driven content optimization, keyword research, and competitor analysis capabilities, Semrush allows you to optimize your content for better search engine visibility, identify high-value keywords, and analyze your competitor's strategies respectively. 

While Semrush isn’t primarily an AI platform, it makes use of AI in plenty of its tools to further enhance its capabilities.

One such example is the Keyword Magic Tool, which makes use of AI algorithms to provide keyword search suggestions such as related keywords and long-tail variations. 

Semrush's Content Analyzer utilizes AI to assess the quality and SEO effectiveness of your website content. It provides recommendations for improving your content's readability, relevance, and keyword optimization.

The SEO Writing Assistant integrates with popular content creation platforms, such as Google Docs and WordPress, and employs AI to analyze your content in real-time. It offers suggestions to improve your writing, optimize keywords, and enhance readability.

The SEO Content Template provides AI-generated content templates for specific target keywords or topics. It offers recommendations on the ideal word count, semantically related keywords, and backlink opportunities to help you create high-ranking content.

SEMrush's Competitive Research suite includes several tools powered by AI algorithms that analyze competitor websites and provide insights on their organic and paid search strategies, backlink profiles, and keyword rankings. These tools can help you identify opportunities and devise competitive strategies.

Key features

• AI-powered keyword magic tool provides comprehensive keyword suggestions, including related keywords, long-tail variations, and semantic alternatives
• Real-time AI recommendations to optimize your content's SEO, enhance readability, and improve keyword usage
• AI algorithms to estimate website traffic, providing insights into visitor metrics, engagement, and traffic sources
• AI-driven analysis of market trends, industry benchmarks, and audience behavior to help you make data-driven decisions
• AI-powered analysis of competitors' ad strategies, ad copies, placements, and estimated budgets for optimizing your own campaigns.
• AI-powered analysis and monitoring of backlinks, providing insights into competitor strategies and identifying backlink opportunities

Pros 

• SEMrush offers a wide range of tools for SEO analysis, keyword research, backlink monitoring, and competitor analysis.
• SEMrush provides intelligent recommendations to optimize SEO strategies based on AI algorithms.
• SEMrush's keyword research capabilities help you discover valuable keywords and trends for targeted content creation.

Cons

• Using SEMrush effectively may require some time to familiarize yourself with the platform's tools and features.
• The abundance of data in SEMrush can be overwhelming, especially those who are new to SEO concepts or prefer a simpler interface.

Pricing

• Pro Plan: $129.95/month
• Guru Plan: $249.95/month
• Business Plan: $499.95/month

Why I Like Semrush

Whether you're conducting keyword research, optimizing content, or analyzing competitors, Semrush is a compelling choice as an AI tool due to its powerful AI-powered insights. The platform utilizes advanced AI algorithms to deliver valuable recommendations and data-driven insights. 

The AI capabilities enable you to gain a deeper understanding of your target audience, identify emerging market trends, and uncover untapped opportunities.
If you’d like to learn the ins and outs of Semrush, check out my full Semrush Review.

2. Google Analytics

While not solely an AI SEO tool, Google Analytics provides valuable insights and data that you can use in your SEO strategy. By analyzing user behavior, traffic sources, and conversion data, you can make data-driven decisions to optimize your website and improve its performance in search engine rankings.

Google Analytics uses AI algorithms to generate automated insights and alerts. These insights can highlight significant changes in website traffic, user behavior patterns, or conversion rates, allowing users to quickly identify trends or anomalies.

Google Analytics offers a feature called Smart Goals, which uses machine learning to automatically identify and track high-quality website visits.

Smart Goals are designed to help users who do not have specific conversion tracking set up, allowing them to optimize their campaigns based on valuable engagement metrics.

Session Quality Score is a machine learning-powered metric in Google Analytics that predicts the likelihood of a session resulting in a conversion. It assigns a score to each session based on various factors like session duration, page depth, and conversion rate, providing insights into the quality of user engagement.

Google Analytics also uses machine learning models to estimate the probability of a user converting in the future. This data can help marketers identify high-value segments and focus their efforts on optimizing conversions.

Key features

• Google Analytics uses AI algorithms to generate automated insights and alerts.
• Through the Smart Goals feature, Google Analytics utilizes machine learning to identify and track your high-quality website visits.
• The Session Quality Score is a machine learning-powered metric in Google Analytics that predicts the likelihood of a session resulting in a conversion.
• Google Analytics allows you to track and analyze data from various sources.
• Google Analytics offers real-time reporting, allowing you to monitor current website activity.

Pros

• Uses AI algorithms for valuable data-driven insights and recommendations
• Tracks website metrics, conversions, and user engagement
• Allows customization based on specific goals and objectives

Cons

• Complex for beginners, requiring time and effort to understand
• Discrepancies or inaccuracies in data may occur

Pricing

• Google Analytics is free to use.

Why I Like Google Analytics

Google Analytics offers valuable AI-powered insights that can benefit users in multiple ways. One of the key advantages is the automated insights feature. By leveraging AI algorithms, this tool generates for you automated insights and alerts on important changes in website traffic, user behavior, and conversion rates. 

This saves you time and effort by automatically identifying trends, anomalies, and significant shifts in data. You can quickly gain a deeper understanding of your website’s performance and make data-driven decisions based on these AI-generated insights.

The AI capabilities within Google Analytics can also gain you valuable audience insights. By analyzing user behavior, demographics, and interests, you can understand your target audience better and tailor your marketing strategies accordingly. 

3. Jasper

What makes Jasper stand out from the crowd is its focus on AI generated-content. Built from the ground up with the help of SEO specialists and seasoned copywriters, Jasper is the perfect tool for creating content fast with the help of AI.

By analyzing your website's content and providing real-time recommendations, Jasper helps you create SEO-friendly content that can rank higher in search engine results pages (SERPs).

Jasper is an open-source framework developed by NVIDIA that enables the training and deployment of large-scale deep learning models for natural language processing (NLP) tasks. 

Jasper is also a winner for its seamless integration with SurferSEO, offering a unique combination of AI-generated content and efficient search engine optimization capabilities. The integration allows users to benefit from the strengths of both platforms, resulting in accelerated SEO workflows.

Additionally, Jasper has introduced Jasper Chat, a conversational AI similar to ChatGPT, which aids in content creation. This feature is accessible through their paid plans and, notably, does not contribute to the word count limits at present.

Key features

• Quick and easy AI-powered keyword research and insights
• AI content brief creator
• AI-generated headings and topics creator
• AI-generated copywriting templates to help you create content fast

Pros

• Time-saving content creation
• Enhanced SEO capabilities
• Improved content quality

Cons

• Dependence on AI-generated content
• Potential lack of human creativity and nuance
• Limited customization options for AI-generated content

Pricing

• Creator Plan: $49/month
• Teams Plan: $120/month
• Business Plan: Custom pricing

Why I Like Jasper

One of the key advantages of using Jasper is its AI-generated content. By leveraging artificial intelligence, Jasper can produce high-quality and engaging content for various purposes. This capability is useful for creating large volumes of content quickly such as for blog posts, articles, or website copy. 

Furthermore, Jasper's integration with SurferSEO enhances the search engine optimization aspect. SurferSEO is a powerful tool that provides data-driven insights and recommendations to optimize content for search engines. 

By combining Jasper's AI-generated content with SurferSEO's optimization capabilities, you can create content that is not only well-written but also optimized to rank higher in search engine results.

The integration between Jasper and SurferSEO enables users to benefit from the strengths of both platforms. With Jasper, you can generate content that is tailored to your specific needs and target audience, while SurferSEO provides valuable SEO insights to ensure that your content aligns with search engine algorithms and ranking factors.

4. Ahrefs

Ahrefs is a popular SEO tool that utilizes AI to provide powerful insights into your website's SEO performance. With its robust backlink analysis, keyword research, and competitor analysis features, Ahrefs helps you uncover new opportunities, track your SEO progress, and outrank your competitors.

Ahrefs uses AI algorithms to provide keyword suggestions and analyze keyword difficulty. It also helps you discover relevant keywords and assess your competitiveness in search engine rankings.

Ahrefs also make use of AI to analyze and provide insights on content performance. It can identify the top-performing content in a specific niche or topic, uncover content gaps, and suggest content improvement opportunities.

Ahrefs utilizes AI techniques to analyze backlinks and provide insights into a website's link profile. It can help you identify high-quality backlink opportunities, assess competitor backlink profiles, and monitor the impact of backlink strategies.

The site audit feature utilizes AI algorithms to crawl websites and identify technical SEO issues. It helps you identify and fix issues that may impact website performance, indexing, and search visibility.

While Ahrefs may not have an extensive array of AI-focused tools, it leverages AI and machine learning in these key areas to provide valuable insights and enhance the effectiveness of SEO efforts. 

Key features

• Ahrefs uses AI algorithms to provide keyword suggestions and analyze keyword difficulty.
• Ahrefs uses AI to analyze and provide insights on content performance. It can identify the top-performing content in a specific niche or topic, uncover content gaps, and suggest content improvement opportunities.
• Ahrefs uses machine learning algorithms to track keyword rankings over time. 
• It helps you identify high-quality backlink opportunities, assess competitor backlink profiles, and monitor the impact of backlink strategies with the help of AI.
• Ahrefs offers a site audit feature that utilizes AI algorithms to crawl websites and identify technical SEO issues. 

Pros

• Advanced keyword research capabilities with the help of AI.
• Enhanced content strategy optimization.

Cons

• Smaller AI-enhanced toolset to choose from.

Pricing

• Lite Plan: $99/month
• Standard Plan: $199/month
• Advanced Plan: $399/month
• Enterprise Plan: $999/month

Why I Like Ahrefs

Ahrefs offers advanced AI-driven keyword research capabilities, which users find valuable for their SEO efforts. By leveraging AI algorithms, Ahrefs provides you with an accurate and relevant keyword suggestions. 

This helps you discover untapped keyword opportunities, understand search trends, and optimize your content to target high-demand keywords. The AI-driven keyword research feature saves the time and effort of manually identifying keywords and provides you with actionable insights to improve your organic search rankings.

The other standout feature is Ahrefs' AI-powered backlink analysis. It helps you identify high-quality backlink opportunities, assess your competitor's backlink profiles, and monitor the impact of their backlink strategies. 

This feature empowers you to develop effective link-building strategies and enhance your website's authority and visibility in search engine rankings.

To learn more about what Ahrefs has to offer, check out my full Ahrefs Review.

5. Outranking

Outranking is an AI SEO tool that focuses on competitor analysis and strategy optimization. By analyzing your competitors' websites, keywords, and backlinks, Outranking provides valuable insights and recommendations to help you outrank them in search engine rankings.

If you feel like you are spending all your time researching and creating content briefs, and somehow you never get the results you want, look no further.

Outranking makes use of the latest AI algorithms to help you create personalized briefs efficiently.  With their state-of-the-art algorithms, you can personalize each brief to suit your needs. 

A standout feature that sets Outranking apart is its automatic content creation feature “Concepts.” Using a search term and SERP data, Outranking will create automatic drafts for you.

Outranking also has a great AI outline editor, which works quickly, and well (at least if you're writing about a fairly common topic).

Outranking also has a great on-page SEO optimizer. It focuses on every on-page detail that could influence your SERPs. This includes backlink activity, meta information, content descriptions, and tone.

Key Features

• The content writer and outline builder make use of the language prediction model GPT-3 to create SEO content.
• Outranking has a great content optimizer to help get your pages to rank higher.
• Outranking integrates with both Google Docs and WordPress, which means wherever you write your content, you can have it optimized in real-time.
• Using AI, Outranking will crawl competitor websites and provide keywords they aren’t ranking well in.

Pros

• Easy to quickly create AI-generated content briefs and outlines.
• Ease of use and fully automated processes mean it's perfect for beginners.

Cons

• All priced plans, apart from the most expensive, have a word limit on the AI content writer.
• When creating long-form content, the content lacks diversity.

Pricing

• Solo Plan: $69/month ($7 for the first month)
• Pro Plan:$129/month
• Company Plan: $249/month

Why I Like Outranking

Outranking is best used for creating quick outlines and briefs that are already SEO optimized and written through GPT-3’s language model. This makes it perfect for brainstorming and creating content schedules weeks ahead.

From there, the on-page SEO optimizer will help you make sure your content is ready to perform well on the SERPs. The content creator and optimizer are both excellent choices for individuals looking to create content quickly for their blog.

6. Google Search Console

Google Search Console is a free AI SEO tool provided by Google. It helps you monitor and optimize your website's presence in Google search results. With its performance reports, URL inspection tool, and mobile usability insights, Google Search Console enables you to identify and fix SEO issues that can impact your website's visibility.

However, Google Search Console does leverage AI and machine learning techniques behind the scenes to enhance its functionality and provide valuable insights to users. While not AI-focused, plenty of features and capabilities utilize AI.

Google Search Console provides performance reports that show how your website is performing in Google search results. While not explicitly AI-driven, these reports utilize algorithms and data analysis techniques to provide metrics on impressions, clicks, average position, and click-through rates. 

Google Search Console provides information about how Googlebot, Google's web crawling bot, interacts with your website. This includes details on indexing, sitemaps, and crawl errors. To perform this, Google uses machine learning algorithms to crawl and index web pages effectively, ensuring the most relevant content is available to users in search results.

Google Search Console can also perform mobile usability testing and provide you with insights on how you can improve your website for mobile use.

Key features

• Performance tracking and search analytics
• URL inspection for indexing and crawling issues
• Mobile usability testing and optimization

Pros

• Provides data and insights about your website's performance in Google search results
• Allows you to manage indexing, request re-crawls, and identify crawling issues
• Free to use

Cons

• Data is specific to Google search results
• Provides limited keyword insights and search volume information
• Can be overwhelming for users new to SEO

Pricing

• Google Search Console is free to use

7. Surfer SEO

Surfer SEO is an AI-driven content optimization tool that helps you create SEO-friendly content. Surfer SEO's Content Editor analyzes top-ranking pages for a given keyword and provides data-driven recommendations for optimizing your content. 

It uses AI algorithms to analyze factors such as word count, headings, keywords, and semantic relevance. These analyses suggest improvements and ensure that your content aligns with the best-performing pages.

Surfer SEO's SERP Analyzer examines the search engine results page (SERP) for a specific keyword and identifies patterns and commonalities among the top-ranking pages. It utilizes AI techniques to analyze search intent, content structure, keyword usage, and other factors contributing to search engine rankings.

Surfer SEO also incorporates AI algorithms to assist in keyword research. It provides data on keyword search volume, keyword difficulty, and related keyword suggestions.

Key features

• Content optimization recommendations (on-page SEO)
• SERP analysis for keyword research
• Competitor content comparison
• AI writing assistant

Pros

• Strategic content optimization recommendations
• Detailed SERP analysis
• Data-driven approach

Cons

• Learning curve for new users
• Pricing considerations
• Dependency on AI-generated insights

Pricing

• Essential AI: $139/month
• Advanced AI: $279/month
• Max AI: $499/month
• Enterprise: Contact their sales team for a custom quote

8. Google PageSpeed Insights

Google PageSpeed Insights analyzes and optimizes your website's performance and speed. By identifying performance bottlenecks and providing recommendations, Google PageSpeed Insights help you improve user experience and enhance your website's search engine rankings.

It uses AI algorithms to assess various factors that impact page speed, such as server response time, render-blocking resources, and image optimization. The tool generates scores and suggestions based on data collected from real-world user experiences, as well as best practices recommended by Google.

Lighthouse is an open-source tool integrated into Google PageSpeed Insights that performs audits on web pages, assessing their performance, accessibility, best practices, and more. Lighthouse utilizes AI techniques to analyze web page structure, code quality, and various performance metrics. It provides detailed reports with actionable recommendations for optimizing web pages.

The Chrome User Experience Report (CrUX) provides valuable data used by Google PageSpeed and other performance measurement tools to evaluate the performance of websites.

Google PageSpeed incorporates AI-driven techniques to automatically analyze and generate resource hints for preloading key resources. These hints provide guidance to browsers on which resources to load in advance, improving perceived page load time and overall user experience.

Key features

• Performance analysis and optimization recommendations
• Mobile-friendliness testing and optimization
• Page load speed measurement and improvement

Pros

• Content optimization recommendations
• Detailed SERP analysis
• Data-driven approach

Cons

• Learning curve for new users
• Pricing considerations
• Dependency on AI-generated insights

Pricing

• Google PageSpeed Tools is free to use

9. Alli AI

Alli AI is an AI SEO platform that offers a wide range of features to optimize your website's search engine rankings. With its keyword research, content optimization, and SEO strategy planning capabilities, Alli AI helps you identify valuable keywords, create optimized content, and track your SEO progress respectively.

The Alli AI Live Editor Chrome extension is used to effortlessly enhance and refine your website pages. With this extension, you can access automation features across all your web pages, enabling instant updates and edits. It also offers self-optimizing recommendations, which will automatically change and fix all the errors, which makes it an excellent tool for beginners.

Its keyword tracking tool is another standout feature, offering plenty of insights including the CPC, ranking positions, and monthly searches, as well as its very own score called Alli Score. Alli Score is an estimation of the keyword’s current worth.

Alli AI can also analyze all things link based. This includes outreach links, backlinking activity, as well as your internal links.

Reporting is also an important part of using Alli AI. The platform has plenty of reports that you can use, including built links, site sales, and keyword ranking reports.

Key features

• AI-powered keyword research and analysis
• AI content optimization recommendations based on SEO best practices
• Competitor analysis and insights
• Link management, including outreach links
• Site audit management

Pros

• Great for beginners
• Creating task cards for any issues you’d like to address makes managing your time easier.

Cons

• It’s expensive.
• Lacks a larger toolset than some other cheaper tools

Pricing

• Consultant Plan: $249/month
• Agency Plan: $499/month
• Enterprise Plan: $999/month

10. RankIQ

RankIQ is an AI SEO tool for bloggers that focuses on keyword research and tracking to create AI-assisted content that ranks well on SERPs.

What sets it apart from other tools such as Semrush and Ahrefs is its focus on content creation first and SEO second. It’s a tool that is designed with content creators in mind, and the SEO is left up to AI and the platform itself.

The competitor analysis is fairly basic, offering a content grade and word count of the highest ranking pages on Google for a specific keyword or topic.

This is a great way for writers to find examples of high quality content, and get an idea of the average word count of high-ranking pages.

RankIQ also offers a title analysis, which will show you the top ranking titles, and which words are used the most within the titles for a specific keyword.

The content creator is similar to the one in Jasper, which makes sense as both are aimed at content creators. You can either write inside the editor or simply paste pre-written content inside. From there, it will grade the content accordingly. It will check your title, headings, and keywords used throughout the content.

RankIQ also integrates with Google Search Console, which means you can find your keyword rankings and key metrics right there on the dashboard.

Key features

• Comprehensive keyword research tool set
• Integrates with Google Search Console for real-time keyword ranking data
• Competitor keyword tracking and insights
• Content editor and optimizer for faster, optimized writing

Pros

• Easily integrates with GSC.
• Created with beginners and content creators in mind

Cons

• Although great for content creators, it is similarly priced to platforms such as Semrush, which might be harder to use at first, but offers a much more comprehensive tool set for all professionals.

Pricing

• $99/month (there are often 50% discounts on the site)

Comparison of the Best AI SEO Software

Now that I’ve covered all the tools in depth, here’s a quick comparison table of the best AI SEO platforms.

Get the Right Artificial Intelligence SEO Tool for Your Business:

Choosing the right AI SEO tool depends on your specific business needs, budget, and goals. Consider the key features, pricing plans, and ease of use of each tool to make an informed decision. 

Semrush and Ahrefs are suitable for businesses seeking comprehensive SEO solutions, while Google Analytics and Google Search Console provide valuable insights for free. Jasper, Outranking, Surfer SEO, Alli AI, and RankIQ offer specialized features for content optimization, competitor analysis, and keyword research. 

Evaluate the pros and cons of each tool to find the one that aligns with your SEO objectives and helps you outrank your competitors in the ever-evolving digital landscape.