Ubersuggest vs. Semrush: Which Tool Should You Use for SEO

Ubersuggest vs. Semrush: Which Tool Should You Use for SEO?Among the plethora of SEO tools available in the market, two names stand out: Ubersuggest and Semrush. 

While both tools offer valuable insights and features to boost your SEO strategy, it's not uncommon to feel confused about which one to use. 

The debate on “Ubersuggest vs. Semrush” has been going on among marketers for some time now, with each tool having its strengths and weaknesses. 

In this article, we'll take a closer look at both tools, their key features, similarities, differences, pricing points, and more. I am writing this post so you can compare the two tools and decide which one fits your needs the best.

Let's dive in and explore what each tool has to offer!

What is Semrush?

Semrush is an all-in-one digital marketing tool that offers a range of features to help improve your website's search engine rankings.

With Semrush, you can conduct keyword research, analyze your website's backlink profile, track keyword rankings, and perform in-depth competitor analysis. It also provides you with insights into your social media profiles and PPC campaigns.

Here are some key features of Semrush:

• Gain insight into your competitors by analyzing their domains' organic search traffic.
• Conduct keyword research to identify high-value keywords and phrases for your website.
• Keep track of your domain's keyword rankings on search engine results pages.
• Optimize your website for on-page SEO factors with a comprehensive site audit.
• Identify link-building opportunities by analyzing the link profiles of your competitors.
• Monitor your brand mentions and online reputation to identify and fix any potential issues.
• Discover new ideas for content creation and optimization.
• Track your SEO progress and performance with detailed reports.

For a more detailed analysis of Semrush and its core features, you can check out my Semrush review.

What is Ubersuggest?

UbersSuggest is a popular keyword research tool that offers a range of features, including generating content ideas, finding keywords, tracking your daily rankings, conducting a site audit, and performing competitor analysis. 

Here are some key features of Ubersuggest:

• Get insight into competitors' SEO, content marketing, and social media marketing strategies to gain an edge over them.
• Discover your competitor's top-ranking pages for organic keywords and social media shares with the Top SEO Pages report.
• Get hundreds of keyword suggestions with details about search volume, competition, and seasonal trends with the Keyword Suggestions tool.
• Dive deep into top-performing content pieces for any given keyword to write about topics that people are interested in.
• Identify the exact content in your niche that people are linking to and develop an action plan to improve your link profile and rankings with Backlink Data.

Ubersuggest vs. Semrush: A Quick Comparison

This quick comparison table is for anyone who wants to check the key differences between Semrush and Ubersuggest at a glance. If you want a more detailed comparison, scroll down to the next section.

Ubersuggest vs. Semrush: Detailed Features Comparison

In this detailed comparison, we'll be pitting two top contenders against each other: Semrush and Ubersuggest.

From keyword research to backlink analysis, we'll be breaking down the features of both tools. I have also included screenshots from both tools so you can get a better idea of the user interface. In my experience, that’s a key deciding factor when I am signing up for the tool!

Semrush vs. Ubersuggest – Keyword Research

Semrush is a top-tier platform for keyword research, offering the largest keyword database in the market. It also has multiple tools that can help you find the best keywords for your website.

In the keyword research toolkit, you'll find the following main features of Semrush:

• Keyword Overview: This section allows you to view the search volume of any keyword across different countries.

• Keyword Manager: You can use this Semrush tool to organize your keywords and export your research in CSV or XLSX files.

• Keyword Gap Tool: With this tool, you’ll be able to find a list of missing keyword opportunities along with a Venn diagram showing the overlapping keywords.

• Keyword Magic Tool: This tool helps you find relevant keywords and topics in your niche with lower difficulty or volume, with the ability to export the list and use advanced filters.

• Organic Traffic Insights: This feature enables you to find data related to your organic traffic, including CTR, clicks, and impressions. Semrush provides this data after combining it with results from Google Analytics and Google Search Console.

I’ve used this feature extensively to improve my website traffic. If you’d like to learn more about it, please check out my case study.

That’s all for Semrush. 

If we look at Ubersuggest, it has a lot of similar features but is simpler to use. Here is a quick summary of Ubersuggest’s capabilities as a keyword research tool:

• Keyword Overview: This feature allows you to see the search volume, difficulty, CPC, SEO difficulty, and paid difficulty for any keyword.

• Keyword Ideas: You can find suggestions, related keywords, questions, prepositions, and comparisons for any keyword. The tool also lets you see keyword trends over the past 12 months.

• Keywords by Traffic: This feature lets you find the number of buyers searching for specific keywords. You can also check out the total number of users from a particular region.

• SEO Difficulty: Using this feature in the Keyword Overview section, you can find easy-to-rank-for keywords. The tool shows a score between 1 to 100. If the score is higher, it means that the keyword is difficult to rank for.

• Content Ideas: You can get a list of top-ranking URLs for any keyword, estimated visits, and backlinks.

• Similar Websites: You can explore top competitors using this feature. You’ll also be able to find their organic traffic, common keywords, keywords gap, number of backlinks, and more.

Overall Winner – Semrush

If you're looking for advanced keyword data, Semrush might be the way to go as they offer in-depth data and advanced features. In my experience, their data is very accurate. Plus, they have the largest keyword database that’s updated on a daily basis.
And that’s why Semrush takes the cake regarding keyword research.

But that’s not to say that Ubersuggest is not great. It is more suited for someone seeking a straightforward solution and basic keyword data.

Semrush vs. Ubersuggest – Backlink Analysis

Semrush offers advanced backlink analysis capabilities that are hard to beat. Here are some of the tools available in their arsenal for backlink analysis and audit:

• Backlink Analytics: You can get data on your website's authority score, types of referring domains, total backlinks, and more. You can even compare up to four competitor domains and compare your backlink profile to theirs.

• Backlink Audit: If you want to find and remove toxic backlinks, use this tool. It scans all of your backlinks and provides a comprehensive report on which links could be harmful to your website's SEO.

• Link Building Tool: To identify the most relevant prospects for gaining backlinks, use this tool. Simply enter your target keyword, and Semrush will provide a list of potential backlink prospects, sorted by their relevance.

• Bulk Analysis: If you're working on a large-scale project and want to check the backlink portfolio of multiple websites, this tool can help you save time. With it, you can analyze multiple URLs or domains at once.

• Backlink Gap Tool: This tool allows you to compare multiple domains and find backlink opportunities. You can identify domains that link to your competitors but not to you and create a plan to gain those backlinks.

Now, let’s compare it to Ubersuggest. 

Ubersuggest is a limited tool that offers two main features: Backlink Overview and Backlink Opportunities Report. 

With Backlink Overview, you can get a holistic view of your backlink profile. You can check the number of referring domains, the domain authority (DA), and the total number of backlinks. 

Additionally, you can see the progress of your backlink portfolio over a specified period of time. If you scroll down, you can find granular details like anchor text, source page title, source page authority, spam score of the source page, and more.

The Backlink Opportunities Report, on the other hand, shows you who links to your competitors and who doesn't link to you. 

In this report, you can find domain-level opportunities where one domain may link to many competitors, but from different URLs. You can also find URL-specific backlinks where specific pages are linking out to one or many of your competitors that you can leverage. 

Additionally, you can quickly identify the best backlink opportunities by checking their Domain Authority (DA) right on the spot. Using the Backlink Opportunities Report, you can improve your backlink profile and increase your site’s visibility in search engines.

Overall Winner – Semrush

Semrush's extensive range of features gives it a clear edge over Ubersuggest when it comes to backlink analysis.

While Ubersuggest offers basic features like backlink discovery and an opportunities report, Semrush offers a lot more. 

With Semrush, you can analyze all the backlinks for your or a competitor's website, audit your backlinks to find and remove toxic ones, and explore link building opportunities. This tool also offers a bulk analysis option to help you gather data on a large number of websites at once. 

And that’s why I would recommend Semrush over Ubersuggest to keep track of your backlink portfolio.

Semrush vs. Ubersuggest – Site Audit

Semrush’s Site Audit tool checks for over 140 technical site health and SEO issues, which are grouped into three categories: errors, warnings, and notices. You can easily see the frequency of these issues as well.

In addition to that, the Site Audit feature also checks if your site is crawlable and indexable by Googlebot. 

The Crawl Budget Waste section gives you an idea of how easily crawlable your site is. With the Compare Crawls and Progress reports, you can track the changes in the number of issues over time.

Semrush's site audit option doesn't stop there – it can also help you check your page loading speed, internal linking issues, and website structure issues.

It ensures efficient PageRank distribution as well. If you have a multilingual website, Semrush can even help you check if your hreflang tags are correctly implemented.

For SEO and content marketing, you should check out the SEO Content Template in Semrush's Website Audit. This feature provides suggestions on how to create SEO-friendly content that can boost your SERP rankings and organic traffic.

In a nutshell, Semrush covers everything from technical SEO to content suggestions in its site audit. 

As a regular user of Semrush, I use this audit option every few months to make sure that my SEO content strategy is on track.

While I was familiar with Semrush, I used Ubersuggest’s Site Audit feature for the first time for this post. 

With Ubersuggest’s Site Audit tool, you can crawl your site and get detailed instructions on how to fix the SEO issues it uncovers.

The overview of your site's SEO health will help you prioritize which issues to tackle first. 

The tool categorizes SEO issues based on their impact, including Critical Errors, Warnings, and Recommendations. 

For example, it can detect 4xx pages that don't exist, duplicate tags and meta descriptions, poorly-formatted URLs, and others. For each issue, Ubersuggest also provides actionable steps on how to fix it. 

Here is an example of how Ubersuggest shows if the word count on your web page is low. Ubersuggest considers a page to have a low word count when the content has less than 200 words. 

To ensure the accuracy of the word count, Ubersuggest's Site Audit tool counts the number of words in the page's main body text, which is within the body tag. It disregards text in other parts of the HTML like scripts, styles, comments, and buttons, among others.

As you can see, the tool shows the number of words on web pages on the first page of Google. This can give you an idea of how much effort you need to put in to improve your content.

Using the Site Audit tool, you can also track your site speed. The Site Speed section has three different columns for Load Time, Interactivity, and Visual Stability.

I like this section because it directly links to Google’s newly introduced core metrics. It’s an important ranking factor. If you want to understand why Google places so much value on it, you should check my post on “What is SEO and How Does it Work?”

Typically, you’d have to check out the page speed separately but this feature cuts the need to toggle between different tools.

They pull this data straight from Google’s Page Speed Insights API.

Overall Winner – Semrush

I always refer to my SEO checklist while conducting my audit so that I don’t miss out on any key metrics. Semrush provides in-depth data on each one and lets me pinpoint which areas need improvement. It’s designed for advanced marketers who want precise insights as well as intuitive reporting. 

Semrush vs. Ubersuggest – Competitor Research

With Semrush, you can get a complete picture of your competitors' online presence. The platform allows you to compare the traffic volume of your competitors and potential partners. 

Not only that, but you can also dive deeper and analyze their traffic sources, check the desktop vs. mobile traffic ratio, and measure total user engagement.

In addition to it, Semrush provides basic data comparisons too. 

You can easily compare your competitors' audience with yours and identify their top products/services and categories on their websites.

From the report, you'll be able to uncover all the juicy details, from organic keyword trends to position changes and estimated traffic. 

What I love about Semrush is that it enables you to get into the micro details of your competitors’ strategies.

With it, you can identify their business and affiliate connections, potential backlink sources, top paid keywords, main paid competitors, and ad budgets.

And even when it comes to your competitors' social media presence, Semrush has got you covered. Keep tabs on how often they're publishing, which platforms they're using, and whether their follower count is growing or stagnating. 

As you can see from the features listed above, Semrush has much to offer in terms of competitor research. On the other hand, Ubersuggest has limited features for competitor analysis.

To get started, go to the “Traffic Analyzer” option in Ubersuggest and click on the option for “Competitors” from the sidebar.

From there, you’ll be able to find top competitors, common keywords, estimated traffic, backlinks, keyword gap, and more. 

I can even get a list of the common keywords with a competitor if I click on the “View All” option for the specified row and column. With this option, I can check the common keywords, their CPC, position, estimated visits, and more. 

To find high-value keywords, you should look for high CPC and high volume in the results. 

Using the Keyword Gap option, you can get a list of the keywords that your competitors are ranking for, but you aren’t. You can export this list to CSV format for later use.

Overall Winner – Semrush

Semrush is the winner hands down for competitor analysis. Ubersuggest only has basic features.

They may suffice for SEO beginners, but if you want more advanced data, Semrush is the way to go. Not only will you be able to track your competitors’ SEO strategy, but also their PPC and social media presence. 

Semrush vs. Ubersuggest – Rank Tracking

With Semrush's Position Tracker, you can monitor your website and your competitors' rankings with ease. They update their data every 24-48 hours.

That means you can track changes almost immediately after they happen. Plus, you can track any location or device type to ensure you stay on top of your game. 

Semrush also helps you identify your competitors and find out which keywords they are targeting, allowing you to optimize your strategy accordingly. 

With custom notifications, you will be alerted in case of any important position changes that may require immediate action. 

What's more, Semrush offers a built-in PDF editor and integrates with Google Analytics and Google Data Studio. This makes it easier to gather data on every keyword your site ranks for on Google. 

And if that's not enough, with a Guru or Business account, you can configure multiple targets in the same campaign. You can focus on up to 10 locations or devices per project with the Guru plan and on up to 5,000 locations/devices with the Business plan. 

On the other hand, Ubersuggest offers no-fuss, basic functionality for rank tracking. 

Once you add your site to the dashboard, you can sit back and relax as it automatically tracks your rankings for any specific keyword.

You can check how you're performing on mobile devices, which is a great feature in today's mobile-first world. 

What’s more, adding keywords is a breeze with the “Add Keywords” option that pulls suggestions straight from your Google Search Console dashboard. 

You can also track any other keyword, regardless of whether it shows up in your Search Console or not. And if that's not enough, you can track your rankings in any country, city, or region, and use the date picker to track your progress over time.

Overall Verdict – Semrush Wins

While both Semrush and Ubersuggest offer rank tracking features, Semrush stands out as the better option.That is mainly because of its accuracy, larger keyword database, customizable reports, and additional features such as custom notifications and PDF editor. Ubersuggest has limited features for rank tracking. 

Semrush vs. Ubersuggest – Social Media Analysis

With Semrush's Social Media Tracker, you can streamline your social media management process and publish content on Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Google My Business.

You can schedule multiple posts and track your engagement, followers, and other metrics conveniently from one dashboard. This tracker also helps you monitor your brand mentions on social media.

Additionally, with this tool, you can evaluate the effectiveness of your hashtags and pinpoint which ones generate the most engagement. Plus, you can scrutinize your competitors' content strategies and discern the type and frequency of their posts.

On the other hand, Ubersuggest does not provide features for social media management or social media analytics. You can use the tool to generate content ideas only and to find the number of social shares for specific URLs.

Overall Verdict – Semrush Wins

This is a no-brainer. There is no competition between Ubersuggest and Semrush for social media analytics because Ubersuggest does not offer social media analytics. 

Semrush vs. Ubersuggest: Data Collection 

Semrush leverages its own machine-learning algorithms and reliable data providers to collect various types of data. This includes search engine data, site traffic analytics, backlinks data, online advertising data, and social media data.

When it comes to search engine data, Semrush partners with trusted third-party data providers to gather Google's search results pages for the top 500 million keywords. 

Semrush examines both organic and paid search results to offer marketers a comprehensive understanding of a website's visibility on Google.

Additionally, Semrush's backlink crawler is capable of scanning over 25 billion web pages every day. It can also detect and add new links to its vast database of trillions of backlinks.

To estimate site traffic analytics, Semrush relies on its Neural Network algorithm, which draws insights from statistical sampling and error testing based on clickstream data. This method allows for a more balanced analysis of audience behavior.

As for online advertising data, Semrush collects search engine results pages from its main search engine databases, which account for Google Ads and Google Shopping ads.

Semrush obtains social media data by utilizing public APIs from Facebook, Twitter, Instagram, YouTube, and Pinterest. 

On the other hand, Ubersuggest focuses on organic data and provides insights into SEO strategies, excluding paid traffic and social media. The tool's primary aim is to track organic traffic and provide reports to help you understand the results of your SEO actions.

Ubersuggest uses Google's API to gather data on website traffic, keywords, and on-page SEO. To make sure the estimations and reports provided are accurate and up-to-date, this process is carried out monthly.

Overall Verdict – Semrush Wins

Semrush is a more comprehensive tool that offers a wider range of data, including search engine data, site traffic analytics, backlinks data, online advertising data, and social media data. 

They also use their own machine-learning algorithms and trusted data providers, which gives them an edge in terms of accuracy and reliability. That’s why I pick Semrush over Ubersuggest for data collection.

Semrush vs. Ubersuggest – Pricing

When choosing between Semrush and Ubersuggest, pricing is an important factor to consider because it can affect the level of features and functionalities that you can access. 

Here are the pricing plans for Semrush and Ubersuggest:

Semrush’s Pricing Plans

Semrush offers three paid plans:

• Pro Plan: $129.95/month
  • Can add up to 5 projects
  • Can track up to 500 keywords
  • Can check up to 10,000 results for every report
• Guru Plan: $249.95/month
  • Can add up to 15 projects
  • Can track up to 1500 keywords
  • Can check up to 30,000 results for every report
• Business Plan: $499.95/month
  • Can add up to 40 projects
  • Can track up to 5000 keywords
  • Can check up to 50,000 results for every report

Semrush provides three well-balanced subscription levels suitable for various users, with their highest tier being an ideal option for large agencies and organizations. 

Additionally, Semrush offers extra features at an additional cost.

Here are the pricing details for the additional features of Semrush:

• Semrush offers additional users for an added cost, with prices ranging from $45 to $100 per month per user. 
• Semrush.Local offers a basic plan for $20 per month and a premium plan for $40 per month, both of which offer features like Listing Management and Review Management. 
• The premium plan also includes Local Heatmap and Google review management. Semrush.Trends costs $200 per month per user and offers Traffic Analytics and Market Explorer tools. 
• The Agency Growth Kit has two plans, Start for $69 per month and Scale for $149 per month. This kit includes features such as inbound and outbound lead generation, CRM, and Client Portal. 
• ImpactHero is an AI tool that costs $200 per month and provides insights into the most impactful copy for a campaign.

Semrush’s Trial and Refund Policy 

Semrush offers a 7-day free trial to new users. If you subscribe to the free trial, you can access the platform's features with limitations. After the trial period, you can choose to upgrade to a paid subscription or cancel your account.

That’s for all users.

But if you subscribe via my link, you can get a free trial of their Pro Plan for 14 Days. Give it a try!

If you decide to cancel your Semrush subscription within seven days of purchase, you are eligible for a full refund. 

However, if you cancel after seven days or have used the platform extensively, the refund amount may be prorated, based on the remaining time left in the billing cycle. I would recommend you read the refund policy and terms of service carefully before subscribing.

Ubersuggest’s Pricing

Ubersuggest has three pricing plans:

• Individual Plan: $12/month
  • Can check only 1 website
  • Can conduct up to 150 searches per month
  • Can conduct 1000 page scans per domain
• Business Plan: $20/month
  • Can check 2-7 websites
  • Can conduct up to 300 searches per month
  • Can conduct 1000 page scans per domain
• Enterprise Plan: $40/month
  • Can check 8-15 websites
  • Can conduct up to 900 searches per month
  • Can conduct 10000 page scans per domain

Ubersuggest’s Trial and Refund Policy 

Ubersuggest provides a 7-day free trial for monthly subscriptions, giving you ample time to explore the platform's features. Moreover, if you opt for an annual or lifetime subscription, you're eligible for a 30-day money-back guarantee with no questions asked. 

However, if you don't cancel your free trial before the end of seven days, your card or PayPal account will be charged automatically. 

In case you need a refund, you can email [email protected], and their team will evaluate your eligibility for it. Keep in mind that refunds take 5-10 business days to process and return to your account.

Overall Winner: Ubersuggest

In terms of pricing, Ubersuggest has a significant advantage over Semrush.

Ubersuggest's basic plan starts at $12 per month, significantly cheaper than Semrush's basic plan, which starts at $129.95 per month. 

Even the most expensive Ubersuggest plan is still cheaper than Semrush's cheapest plan.

While Semrush does offer more advanced features than Ubersuggest, the vast majority of SEO professionals and small businesses only require the basics. 

Ubersuggest's pricing model is designed to appeal to this market by offering essential SEO tools at an affordable price.

If you're looking for a budget-friendly SEO tool that covers the basics, Ubersuggest is an excellent choice. 

Its pricing is significantly cheaper than Semrush, and its free version provides access to essential features such as keyword research and site audit.

However, if you require more advanced features, Semrush may be a better choice, albeit at a higher price point.

Ubersuggest vs. Semrush:  Pros and Cons

Ubersuggest and Semrush have a lot to offer but each one has its pros and cons. Let’s take a look at the advantages and drawbacks of each of these tools. 

Let’s start with Ubersuggest.

Ubersuggest Pros

• Ubersuggest provides a user-friendly interface, making it easy for you to navigate the tool without feeling overwhelmed.
• It has a free basic plan, enabling you to access all the essential features with daily limits. 
• Their paid plans are quite affordable starting at $12 per month.
• Ubersuggest uses word clouds to represent keyword data in a visually appealing and easy-to-understand format, allowing you to quickly grasp keyword trends and patterns.

Ubersuggest Cons

• Running two reports simultaneously on Ubersuggest can slow down the site’s  performance.
• The mobile interface of Ubersuggest is not as user-friendly as its web interface.
• Advanced SEO marketers may not receive a substantial number of results from Ubersuggest.
• The basic plan of Ubersuggest offers somewhat limited results.

Semrush Pros

• Semrush offers the largest keyword database on the market (over 24.7 billion keywords) and a huge backlink database (over 43 trillion links).
• It provides over 50 tools covering SEO, social media, and PPC.
• It offers the option to add additional users to your chosen plan for a small fee. 
• Semrush provides excellent value for the features it offers, making it an excellent choice for your SEO and content marketing campaign plans.
• The platform offers generous usage allowances, with high daily reports limit (3,000 for the lowest plan, 10,000 for the business plan), surpassing competitors.

Semrush Cons

• Semrush collects data exclusively from Google, lacking data from other search engines like Bing or YouTube.
• While not overly complex, Semrush's interface can feel overwhelming due to the abundance of data and features, making it challenging for beginners to navigate.

Which SEO Tool Should You Choose – Ubersuggest vs. Semrush?

When it comes to deciding between Ubersuggest and Semrush, I found it to be a close call as both of them offer valuable SEO data and insights. 

When to Choose Semrush:

• If you require a more comprehensive SEO tool with advanced features such as keyword research, competitor analysis, and backlink analysis
• If you are an agency or large business with a bigger budget and need a tool to handle multiple projects and team members
• If you need an SEO tool for an agency, ecommerce website, or a larger company.

When to Choose Ubersuggest:

• If you are a small business owner or a blogger on a budget and need a tool for basic keyword research and content optimization
• If you want a more straightforward and user-friendly interface than Semrush's more complex layout

If you’d like to research SEO tools and check how they fare against each other, you should also read my posts on:

• Semrush vs. Similarweb
• Semrush vs. Ahrefs
• Semrush vs. Moz vs. Ahrefs
• Ubersuggest Alternatives

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