How to Build High-Converting Landing Pages (24 Key Elements)

Did you know that the average conversion rate for landing pages across industries is 5.86%? That’s not very high, is it? If you want to get more conversions, you really need to come up with a solid strategy.

You can't follow the herd and expect to build high-converting landing pages. To stand out, you need to do things wisely. In this article, let’s take a look at landing page examples to see how you can squeeze out the most conversions.

Important Factors for Landing Page Optimization

Typically, a landing page is designed with the goal of boosting lead generation and conversion rates. They are designed in such a way that you can funnel your site traffic to reach the desired goal.

From buying your products to signing up for your newsletter, you can promote any goal. Typically, users can arrive at your landing page via social media ads, Google AdWords, or other channels.

Your landing page can be a web page for a specific product, campaign, or any other page on your site. If you want, it can even be your homepage.

So, how can you optimize your landing page to boost your conversion rate? There are four key areas you need to focus on to build landing pages that result in more customers and conversions:

1. Design: Include visuals that will be appealing to your target market and audience
2. Content: Write persuasive copy that makes sense and is also SEO-friendly
3. Call To Action: Understand the right placement for your CTA and its objective
4. Landing Page Testing: Before finalizing your landing page, use different tests to discover which version may perform better.

Key Elements to Build High-Converting Landing Pages

Each of these factors has a set of key elements that can impact your conversion rate. Let’s look at a few landing page examples and examine them more closely to understand how you can use them to boost landing page conversions.

1. Design

The most effective landing pages have one thing in common — they pay attention to their landing page design. Good aesthetics can go a long way in funneling your website visitors. But design encompasses many different components.

Let’s take a closer look at the key landing page design elements.

High-Quality Images

No landing page is complete without some imagery. To design a high-converting landing page, ensure that you use only high-quality visuals. Use attractive images, infographics, and illustrations to make your landing page visually appealing.

For this, you can check out GetResponse. They offer over 5000 free Shutterstock images along with GIFs from Giphy. Unsplash and Pexels are also good resources for high-quality images.

Image via GetResponse

Engaging Videos

Videos are the next big thing in marketing. According to a market research survey, consumers have a clear preference for videos over text.

When both text and video are available on a page, 72% of consumers said that they would rather see a video to learn about products or services. So, it’s a good idea to add videos to your landing page to inform and engage your target market.

Image via Pocketstop

The Right Amount of White Space

White space is the ultimate glue that holds your landing page design together. It refers to the space between your text, graphics, bullet points, and other web page elements. It can make your page look neater and more organized.

Image via Lyft

Attractive Typography

When it comes to conversion rate optimization, typography is underrated. The fonts that you use can make a huge difference in people’s perception of your brand.

Pick a professional typeface based on your target audience and brand personality. For a high conversion landing page, readability should get priority over style.

Image via Eleven Plants for Dum-Dums

2. Content

Your landing page needs to clearly communicate your brand values and highlight your USP.  A well-written landing page copy can encourage users to take the desired action. This, in turn, can boost your conversion rate.

Here are the key content elements you should take care of while designing a high-converting landing page:

Compelling Headlines

Regardless of what your landing page is about, it’s necessary to write an engaging headline. It’s one of the first few things that your users notice on your landing page. If it is not compelling, they might bounce to another site.

To write better headlines, highlight the value that users can get from your product. Keep it short and concise.

Based on high-perfroming landing page examples you should use power words like “Best” and “Ultimate” to highlight its importance. You could also frame your headline as a question to make it more engaging.

Clients Testimonials

Social proof is a crucial factor to create a high-converting landing page. It can boost your credibility, brand trust, and lead generation. Instead of promoting your products directly, showcase what other people are saying about them.

If you’ve got a recommendation from a celebrity or influencer, add that to your landing page.

Image via Musq

Achievements & Accolades

To build your reputation and create a high-converting landing page, you can also highlight your achievements. Mention any awards or titles that you may have won.

In addition to this, you can also mention how you have helped your clients or other brands achieve their goals. Place this section in such a way that it is easily noticeable on the landing page.

Image via Clopaydoor

Persuasion

When it comes to building successful landing pages, persuasion is everything. With the right persuasion techniques, you can convert even the most skeptical visitors on your landing page.

Here are the six essential elements of persuasion that you can use to build a high-converting landing page:

Reciprocity: When users receive a free gift or a sample from a brand, they feel a sense of obligation to reciprocate.

Scarcity: When you give users the illusion that a resource is scarce, it is likely to increase its demand. FOMO is a commonly used strategy in ecommerce to build a landing page with high conversion rates.

Image via AliExpress

Authority: Users are looking for brands that are well-known in their niche. To build your authority, you can partner with other well-known brands and influencers.

Image via Mastercard

Consistency: Brand consistency can also help you to build authority. This, in turn, boosts brand awareness. Use your brand colors, tone, and taglines across your website and any landing page.

Image via Pepsi

Liking: Users like brands whose values align with theirs. By establishing similarity, you can persuade and motivate them to make a purchase.

In addition to this, feature photos of people who belong to the same demographic as your audience.

Image via Sodexo

Social Proof: Before they make a purchase, users want to know what your customers think about you. So, make sure you feature social proof in the form of testimonials, ratings, and reviews prominently on your landing page.

Social proof is an important feature for any landing page to generate high conversions.

Image via Help Scout

Don’t Forget SEO

While writing your copy, title tags, and metatags, keep SEO in mind. To get more visibility organically, you need to use the right search engine keywords in a natural way.

3. Call To Action

The call to action (CTA) is the most important part of a high-converting landing page. After all, that’s what gets you more leads and drives your sales. The call to action is the last thing your users see before they convert.

Here are the key call to action elements that you need to focus on to design a high-converting landing page:

Call-To-Action Buttons

Your call to action button refers to the action you want your users to take. This includes buttons for sign-ups, downloads, or for registrations.

A killer call to action button has three key elements: the right color scheme, the perfect size, and action-oriented text.

Color Scheme: Your CTA button color matters a lot, especially for a landing page. Ideally, you should go with a color that is in contrast to the background of your landing page. This can make it stand out.

Text: Your call to action text should be legible, concise, and action-oriented. It’s a good idea to use first-person speech in your CTA buttons. This gives them a personal touch.

Also, take into consideration your brand personality. If you use humor in your content, you could extend that to your call to action as well.

Size: Keep in mind that many users might be using a mobile device. So, your button needs to be big enough for them to click on comfortably. It should be big enough for them to see it easily.

CTA for Lead Capture Forms

Many of the best landing page examples also have lead capture forms. While designing your forms, make sure your call to action stands out. A simple “Subscribe” or “Submit” is boring. Instead, write something that motivates the users to take action.

Image via GetResponse

Pop-Ups

Pop-ups can help you get your users’ attention immediately. Since they are not a part of your web page, they can stand out easily. Here are the different kinds of pop-ups you can add to create a high-converting landing page:

Welcome: This kind of pop-up shows when a user visits your site. It’s a great way to greet your customers and make them feel welcome. In addition to this, you could also try adding an email opt-in box to grow your mailing list.

Image via GetResponse

Exit-Intent: This pop-up can help you retain visitors who are about to bounce off from your website. Exit-intent pop-ups give users another reason to come back or stick around on your site. You can use exit-intent pop-ups to promote your offers.

Image via GetResponse

Gamified: Finding it tough to get conversions through your landing page? Add some fun with a gamified pop-up. Instead of using plain forms, use game elements for your pop-ups.

For instance, you could add a prize wheel or puzzles to get more engagement.

Image via Sand Cloud

Full-Page: These pop-ups can draw attention to an event or promotion. If a user is inactive for a while, you can use a full-page pop-up to get them to take instant action.

Image via Jeff Bullas

Feedback and Survey Forms

Getting feedback is essential to improving your processes. You can leverage feedback and survey forms to understand your site visitors and create more accurate buyer personas.

While these pop-ups may not directly help you create landing pages that generate high conversions, they can help you improve your marketing strategy. You can use a tool like Survicate to create survey forms for your landing page.

Image via Survicate

Top Smart Bar

A bar that is featured on the top of your site that reminds visitors to take the desired action is called the Top Smart Bar. The best part about this kind of pop-up is that your website visitors can see it even while scrolling.

4. Landing Page Testing

Changing the color or position of a call to action or an image may seem like a minor change. However, it can make a big difference to your landing page conversion rate. To understand which version works the best, it is important to test your landing page.

Landing page testing can be done in two major ways:

A/B Testing

A/B testing or “split testing” is a method which compares two versions of any landing page.

It analyzes the responses to see which version gets the most conversions while taking into consideration how users interact with a page and take actions.

Multivariate Testing

Multivariate testing is quite similar to A/B testing but it goes one step ahead in the analysis. Using this process, you can find out the effectiveness of a landing page.

This method can also reveal which elements on the landing page have a positive or a negative impact.

GetResponse: One Tool to Solve All Your Problems

Building a high-converting landing page is no easy feat. Getting the key elements right requires a lot of time and attention to detail. It can be overwhelming, especially if you have a business to run.

Thankfully, GetResponse can take the stress away.

Even if you’re new to web design, you can easily design a landing page that yield high conversions with this tool. GetResponse comes with Autofunnel, an automated sales funnel that makes it easy for you to get more conversions.

Autofunnel’s landing page builder is a great tool to build landing pages with a high conversion rate in just a few clicks. It enables you to design a landing page that can grow your contact list, promote your products and offers, and get you more conversions.

Here are the main features of their landing page creation software program:

1. Ready-Made Templates

Save time with GetResponse’s professionally-designed, mobile-responsive landing page templates. The best part is that they are optimized for high conversions.

Image via GetResponse

2. Built-In Image Editor

GetResponse comes with a built-in image editor that gives you access to a large database of free Shutterstock images and GIFs from Giphy. Their high-quality visuals are a great way to spruce up any landing page design.

3. Easy Customization

It’s easy to make changes to your landing page with GetResponse’s drag-and-drop editor. It enables you to crop, move, resize, and reshape all elements of your landing page. You can also switch to the mobile view to optimize the landing page for mobile conversions.

Image via GetResponse

4. Track Landing Page Performance

It’s easy to keep track of your landing pages with the GetResponse A/B testing feature. Using this option, you can see how users interact with your landing page. It enables you to track clicks and conversions so you can get insights into user behavior and find the best design for your page and understand what your customers are looking for..

Image via GetResponse

5. Pop-Ups, Forms, and Countdown Timers

Want to grab the attention of your website visitors? GetResponse makes it easy for you to create precisely-timed pop-ups.

To get more conversions, you can also collect their data with GetResponse’s lead capture forms. To highlight a limited time offer, you can also add a countdown timer on your landing page.

Image via GetResponse

6. SEO Settings

SEO is a crucial part of building a high-converting landing page. With GetResponse, you can work on your SEO while designing your landing page. Under the SEO Settings, you can add your page title and description. Additionally, it also has options for cookie notifications, favicon, and Facebook posts.

Image via GetResponse

7. Leverage Retargeting

You can’t ignore retargeting if you want to get more conversions. GetResponse allows you to track the data of your site visitors using Google Tag Manager or Facebook Pixel. The insights can be an asset to run highly-targeted remarketing campaigns.

8. Multiple Integrations

Don’t let your productivity suffer just because you need to move from one application to another. GetResponse comes loaded with integrations for popular apps including Amazon Payments, Big Commerce, WooCommerce, Vimeo, WordPress, Shopify, and others.

Conclusion

When it comes to high-converting landing pages, the stakes are high. So, you can’t afford to slack off. You need to invest time and effort into developing a landing page so that it lead to higher conversions. After all, they can get you more conversions and drive revenue.

Implement the tips in this article to engage your website visitors and turn them into customers. And make it easier on yourself — go ahead, you can try GetResponse for free for 30 days.