Quick Summary
  • Instagram Reels Hashtags can increase the discoverability of your Reels and help you gain more followers and leads.
  • The right hashtags allow interested Instagrammers to find your brand or business and connect with it.
  • Using a mix of popular and niche-specific hashtags can help you reach a wide audience.
  • Instead of adding some random hashtags to Reels, use a good hashtag generator tool to find the right tags and track the performance of your Reels.

Are you looking to reach a wider audience on Instagram for better engagement and leads? Sharing Reels with the right hashtags can help!

Instagram Reels hashtags can put your content in front of the right audience and encourage them to interact with your brand or business. If you use Instagram for business, relevant hashtags can help you reach your prospective customers and increase profits.

In this article, I will tell you how to find the right hashtags for your Instagram Reels. I will also share a list of the top 230 hashtags that can boost the discoverability of your content on the platform and benefit your business.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

What are Instagram Reels Hashtags?

Instagram Reels Hashtags are some simple words or phrases that help categorize Reels on Instagram, making it easier for users to find content around a specific topic in one place. They are one of the most powerful Instagram marketing tools that you can use to boost the visibility of your brand or business on this social media site.

The following are some Instagram hashtag basics to keep in mind:

  • A hashtag always starts with the hash (#) symbol.
  • A hashtag does not contain spaces and symbols.
  • Short and specific hashtags are best for Instagram Reels and posts.

Why Should You Use Hashtags for Instagram Reels?

Instagram hashtags help you connect with a specific group of people who are likely to engage with you or buy your products,  benefiting your brand or business. Using the right hashtags will also make your content easily discoverable on the platform, along with other Instagrammers’ content.

Here are some reasons why you should use hashtags for Instagram Reels:

  1. To boost the visibility of your Reels: Hashtags can make your Reels appear higher on the Instagram “Explore” Page. Getting your Reels on the “Explore” Page of Instagram can help you reach a wider audience and boost followers and engagement.
  2. To grow your audience: As more users see your reels, so is your potential to increase your customer or client base.

    Instagram allows users to follow hashtags that interest them. So, when a user follows a specific hashtag, Instagram Reels with that particular hashtag will appear in their Feed. Hence, hashtags can help you reach non-followers and give you the opportunity to convert them.
  3. To make your content discoverable to the target audience: Hashtags categorize content and increase their discoverability on the platform.

    For example, if you have a coffee shop, you can use hashtags such as “#coffeeshop”, “#coffeeaddict”, “#coffeetime”, “#coffeelover”, and “#ilovecoffee” to reach your target audience.

    You can also use location-specific hashtags, like “#hustoncoffeeshops” or “#dallascoffeeshops”, for better reach and more leads.

    Location-based hashtags will make your coffee shop easily discoverable to coffee lovers in the locality. When someone runs a search for coffee shops in Huston or Dallas on Instagram, your Reel is likely to appear higher on their search results. 
  4. To connect with like-minded people: Hashtags help create a community of like-minded people that are open for collaboration, exchange of engagement, and brand boosting. Rather than creating a community of your own, you can use some existing hashtags of other Instagram pages or communities with a good number of posts.

    For example, for your coffee shop business, you can use some popular existing hashtags such as “#coffeeshop”, “#coffeeshopvibes”, and “#coffeetime”.

    Adding a few popular hashtags to your Reels allows you to join other community conversations, making your business visible to prospective customers.

These are some reasons to use Instagram Reel tags.

Keep in mind that adding some random hashtags to your Reels just to gain more visibility is counterproductive. Irrelevant hashtags can lead to a shadowban and affect your profile’s visibility and engagement. Instead, use hashtag generator tools to find the best Reels hashtags that can boost engagement and benefit your business.

Also, do some research on how to use hashtags to promote the presence of your brand on the platform and achieve your desired results. For example, you must not use too many hashtags as they may appear spammy to users.

Top 230 Hashtags for Instagram Reels

Even if you have a perfect Instagram caption with the right keywords, a set of trend-worthy hashtags is key to make your content visible to the right audience and generate engagement.

I have curated a list of the most popular hashtags for Instagram Reels for some top categories, such as food, fitness, fashion, travel, parenting, funny, cute, technology, and trending. Make sure you use your discretion in using them, adding only what’s relevant to your brand or business.

Best Instagram Hashtags for Food Reels

  1. #food
  2. #foodreels
  3. #foodie
  4. #goodeats
  5. #yum
  6. #yummy
  7. #hungry
  8. #foodstagram
  9. #goodeats
  10. #nomnom
  11. #delish
  12. #foodlover
  13. #healthyfood
  14. #foodblog
  15. #dessert
  16. #tasty
  17. #tastyfood
  18. #mealsandreels
  19. #foodgasm
  20. #breakfasttime
  21. #lunchbox
  22. #chocolatelover
  23. #cooking
  24. #homemadefood
  25. #healthymeals

Best Instagram Hashtags for Fitness Reels

  1. #fitness
  2. #fitnessmotivation
  3. #fitnessreels
  4. #gymlife
  5. #workout
  6. #workoutmotivation
  7. #fitnessvideo
  8. #workoutvideos
  9. #fitnessgoals
  10. #fitnessaddict
  11. #fitnessfreak
  12. #fitfam
  13. #workoutreels
  14. #exercise
  15. #exercisemotivation
  16. #homeworkout
  17. #homefitness
  18. #fitnesslife
  19. #fitnesslifestyle
  20. #fitnesstips

Best Instagram Hashtags for Travel Reels

  1. #travel
  2. #travelmore
  3. #travelgram
  4. #travelreels
  5. #travellife
  6. #travelholic
  7. #travelawesome
  8. #traveladdict
  9. #instatravel
  10. #travelbug
  11. #traveldiary
  12. #traveling
  13. #igtravel
  14. #travelingram
  15. #traveltips
  16. #wanderlust
  17. #wanderlusting
  18. #nature
  19. #adventuretravel
  20. #beachvacation
  21. #naturetravel
  22. #vacation
  23. #solotravel
  24. #travelbug
  25. #tourist
  26. #holiday
  27. #beachlife
  28. #traveler
  29. #beautifulplaces
  30. #placestovisit

Best Instagram Hashtags for Fashion Reels

  1. #fashion
  2. #instafashion
  3. #fashionreels
  4. #fashionstyle
  5. #fashiongram
  6. #fashionblogger
  7. #fashionable
  8. #fashionaddict
  9. #fashionblog
  10. #fashiontrends
  11. #fashioninsta
  12. #fashiondaily
  13. #fashionkids
  14. #fashionstyle
  15. #stylefashion
  16. #styleblogger
  17. #styleoftheday
  18. #stylegram
  19. #styleguide
  20. #streetstyle
  21. #bloggerstyle
  22. #nailsofinstagram
  23. #fashioninfluencer
  24. #fashionphotographer
  25. 100. #kidsfashion

Best Instagram Hashtags for Parenting Reels

  1. parenting
  2. kids
  3. motherhood
  4. momlife
  5. parentingtips
  6. parenthood
  7. parentinglife
  8. mumlife
  9. dadlife
  10. fatherhood
  11. babies
  12. newborn
  13. toddler
  14. toddlerlife
  15. parentighacks
  16. momblogger
  17. positive parenting
  18. homeschool
  19. homeschooling
  20. familytime

Best Instagram Hashtags for Funny Reels

  1. #funny
  2. #funnyreel
  3. #funnyyreels
  4. #funnyvideos
  5. #funnymeme
  6. #funnyanimals
  7. #funnykids
  8. #memestagram
  9. #fun
  10. #comedy
  11. #comedyreels
  12. #comedyvideos
  13. #comedymemes
  14. #comedyclub
  15. #haha
  16. #lol
  17. #humor
  18. #humour
  19. #lmao
  20. #laugh

Best Instagram Hashtags for Cute Reels

  1. #cute
  2. #cutebabies
  3. #cutekids
  4. #cuteanimals
  5. #instacute
  6. #instacute
  7. #cutekidsclub
  8. #cutepets
  9. #cutecats
  10. #cutedogs
  11. #cuteness
  12. #cutest
  13. #adorable
  14. #adorablebabies
  15. #adorableanimals

Best Instagram Hashtags for Technology Reels

  1. #tech
  2. #technology
  3. #technologytrends
  4. #technologyrocks
  5. #technologynews
  6. #technologylover
  7. #technews
  8. #innovation
  9. #business
  10. #gadgets
  11. #smartphone
  12. #techblogger
  13. #newtechnology
  14. #techtrends
  15. #techlover
  16. #techies
  17. #techreels
  18. #techgadgets
  19. #cooltech
  20. #techno

Best Instagram Hashtags for Trending Reels

  1. #instagramreel
  2. #instagramreels
  3. #igreel
  4. #reelit
  5. #reelitfeelit
  6. #reelitin
  7. #reellife
  8. #reelsinstagram
  9. #instagrammer
  10. #reelvideo
  11. #reelvideos
  12. #videoreels
  13. #reelsvideo
  14. #reelsdaily
  15. #newreel
  16. #videooftheday
  17. #igaddict
  18. #instafamous
  19. #viralreels
  20. #reeloftheday
  21. #firstreel
  22. #trending
  23. #viral
  24. #reelsexplore
  25. #reelsforyou
  26. #reelsindia
  27. #dancereels
  28. #trendingreels
  29. #instamoment
  30. #explorepage
  31. #instagood
  32. #instaworthy
  33. #explore
  34. #explorepage
  35. #explorepageready

Popular hashtags for Instagram Reels

  1. #nature
  2. #love
  3. #music
  4. #family
  5. #friends
  6. #sunset
  7. #motivation
  8. #grateful
  9. #art
  10. #beautiful
  11. #healthylife
  12. #wellness
  13. #selflove
  14. #selfcare
  15. #homedecor
  16. #peaceful
  17. #greenery
  18. #greenlife
  19. #goals
  20. #inspiration

These are some of the top Instagram Reels tags that you can use to grow your presence on this social media site and gain new followers and leads.

A few tips:

  • Use a mix of niche-specific and trending Reels hashtags for your Instagram Reels.
  • Choose hashtags that aim to attract real customers rather than spammers. For example, a hashtag like “#followforfollowback” or “#followback” can help you gain followers but not customers or people who would actively engage with your Instagram content.
  • Use only 3-5 relevant hashtags within the caption.
  • If you want to add more hashtags to your Instagram Reels, add them as a comment.

How to Find the Best Instagram Reels Hashtags for Your Brand

If you really want your Instagram posts to perform well, you may have to put some effort into it. I will share a few tips that can help you find the best hashtags for your Instagram Reels:

1. Check Reels on the Explore Page

Instagram’s “Explore” page primarily shows Reels similar to yours that are garnering lots of engagement on the platform. View some of the top Reels relevant to your niche and check the hashtags that were used.

For example, if you are posting travel-related Reels on Instagram, the “Explore” page will show some of the top and trending travel content which will include both photos and Reels. Tap on a couple of Reels and view the hashtags to get a fair idea of the ones that will put your content in front of your target audience to boost engagement.

2. Use Instagram’s Search Function

Tap the magnifying glass icon at the end of your Instagram page and you will see a Search box at the top of the screen. You can use this Search box to find the right hashtags for a specific topic.

For example, to find hashtags for Travel Reels, type “Travel Reels” in the Search box and then tap the “Tags” option at the top of the screen. This will generate a list of the best hashtags for travel Reels.

3. Use Hashtag Research Tools

Hashtag research tools can generate the right hashtags for your Instagram Reels and save you from manually finding the relevant ones. Some of these tools can also help you track how your hashtags are performing.

The following are some popular hashtags generator tools that you can use for your Instagram content:

Tailwind’s Hashtag Finder:

Tailwind’s Hashtag Finder helps you find the best hashtags for your Instagram content. Simply type a relevant Caption for your content and the app will generate a list of the best hashtags you can use.

Key features of Tailwind’s Hashtag Finder:

  1. The app displays color-coded tag options for Niche, Good, Best, and Competitive hashtags that makes the entire process a breeze. You can easily choose the right combination of hashtags for your Instagram Reels to reach your target audience.
  2. With the Tailwind Hashtag Finder tool, you can also choose to auto-post hashtags in the first comment.
  3. You can save your favorite hashtag lists and use them for your future posts.
  4. Tailwind allows users to schedule content for the entire week.
  5. The tool has a “forever-free plan” that you can use for 1 Instagram account, 1 Facebook account, and 1 Pinterest account. This plan allows you to schedule up to 20 posts/month for free across different social media sites.

Inflact:

Inflact is yet another AI-based Instagram hashtag generator tool that you can use for the right hashtag suggestions. This smart tool can analyze keywords, photos, or post URLs and generate the best hashtags for your content.

Key features of Inflact:

  1. You can enter up to five key phrases to generate hashtags by keyword. This can help expedite the hashtag research process.
  2. Based on the popularity of hashtags, Inflact segregates them into Frequent, Average, and Rare. Adding more frequently-used hashtags will limit the discoverability of your IG Reels in searches. Rarely-used hashtags are good to boost the visibility of your content.
  3. The tool has a readymade trending hashtags list for different niches, such as travel, food, fitness, fashion, and photography.
  4. The tool can analyze Instagram profiles for free.
  5. Inflact is also a good hashtag tracking tool. It can measure the performance of hashtags so you can make changes to your Instagram marketing strategy accordingly.

Aside from these, you can also use some other popular Instagram hashtag generator tools like HashTagsForLikes, Flick, Kicksta, and All Hashtag to find relevant hashtags for Instagram Reels in a jiffy.

How Do Hashtags Work on Instagram Reels

If you are still wondering how hashtags work on Instagram Reels, I’ll explain it with a few examples:

  1. Helps categorize content: When you use a hashtag for your Reel, Instagram adds the Reel to that hashtag page. Instagrammers following the hashtag page can see your Reel, and this can help boost engagement and generate new leads. Hashtags also help other users find the product or service they are looking for in one place.

    For example, suppose you have a coffee shop in Orlando. You create a Reel on Instagram and use some relevant hashtags for it, such as “#coffeeshop”, “#orlandocoffeeshops”, and “#orlandocoffee”.

    If a prospective customer runs a search for coffee shops in Orlando or follows any of the hashtags you have used, they can see your Reel there. This increases your odds of connecting with new people and gaining more customers.
  2. Boosts visibility: Hashtags can make your content visible on the “Explore” page of users who use the same hashtags or engage with content containing the same hashtags.

    For example, you have a travel page on Instagram and you use hashtags like “#travel”, “#travelmore” and “#traveladdict” for the photos and Reels you share with your audience. If you visit the “Explore” page of your Instagram account, you will find content containing one or more of the same hashtags.

    Similarly, you have an Instagram travel page and you watch health and fitness Reels often. So, along with travel content, you will also see content related to health and fitness on the “Explore” page.
  3. Grows business organically: Hashtags make your Reels discoverable to the right audience, the ones who will be interested in your products or services. Hence, relevant hashtags for Instagram Reels can help you gain organic followers and prospective customers.

    Suppose you have an online clothing store for kids. The right hashtags, such as “#kidsclothing” and “#kidsclothes” will make your brand visible to Instagrammers who are looking for the kind of products you sell. This can help generate new leads and increase your sales and profits.

These are some top ways how hashtags work on Instagram Reels. The right # for Instagram Reels can step up your Instagram game and benefit your brand or business.

Use the Best Instagram Reels Hashtags to Maximize Engagement

Instagram Reels hashtags label or categorize content and help both content creators and other users. Relevant hashtags can make your Reels visible to people who are likely to engage with your content and buy your products/services.

To get an idea about the best # for Instagram Reels, you can check the hashtags used in some of the top-performing posts on the “Explore” page. Hashtag generator tools can also help you with a quick hashtag search.

So, if you want your Reels to reach the right audience, make sure you put in some effort to find the best hashtags.

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