22 Best Online PR Tools to Build and Monitor Media Relations

With the advent of the internet and social media platforms, the public relations industry has entered a new dimension. The reason is simple; most media platforms have moved online.

Due to this, a lot of offline public relations activities now take place online.

If you’re a business owner who is constantly looking for ways to make your brand stand out, then you likely use software solutions to track your progress. One of the most effective ways to go about this is using an online PR tool.

An online PR tool makes the process of building your brand from scratch easy.

Apart from helping you source new social media opportunities, it’s also useful for tracking your media relations. You can use it to find influencers and journalists, and get their contact details.

Due to this, more businesses now use an online PR tool to grow. According to HubSpot, about 72% of businesses invest in lead generation activities both online and offline.

Hence, if your business isn’t actively leveraging these PR platforms along with your search engine optimization efforts, you’re behind the curve.

Image via HubSpot

In this post, I’ll share with you the best online PR software solutions you can use for your business. They will help you to get your brand out there and help it stand out as well.

Let’s get started.

Top 22 Online PR Tools for Your Brand

Here’s a list of the top PR tools that can help you take your brand’s reputation to the next level.

Online PR Tool #1: Mynewsdesk

With this tool, you can get quick insights into how people perceive your brand online and on social media.

You can use it to reach out to more journalists with your brand’s PR stories. All you need to do is create content, perhaps a press release about your company, and get it distributed to major online publications.

Get started with Mynewsdesk with a 10-day free trial

Beyond that, you need to choose one of their three pricing plans. You can also contact them for custom pricing options.

Image via Mynewsdesk

Online PR Tool #2: Cision

If you want to embark on PR campaigns that can fetch you the desired results, then this tool is a must-have.

This tool allows you to select the traditional and social media platforms you want to target to help you reach your target audience and increase your search engines rankings.

Not only that

You can create personalized emails and messages to reach out to influencers and journalists on these platforms. Finally, it also helps you monitor and track your brand’s performance especially on search engines.

You can request a 20-minutes free demo of the tool before deciding to purchase it. For more details about pricing, you need to contact the Cision sales team.

Image via Cision

Online PR Tool #3: Meltwater

Meltwater provides you with AI-driven insights that make it easy for you to measure your brand’s digital PR efforts.

With this tool, you get access to deep insights about your brand, such as social media mentions, search engine ranking, and brand sentiment.

It also helps you connect faster with influencers and journalists in your niche. Additionally, it comes in handy for tracking the results of your digital PR efforts.

To know more about how this tool can help your brand, you can request for a free demo. If you want to get started, you need to contact them for pricing plans.

Image via Meltwater

Online PR Tool #4: Prezly

If you’re looking for an all-in-one online PR tool, then your search ends with Prezly.

This tool makes it easy for you to manage all your PR campaigns from a single platform without the need to use any third-party tools in the process.

Additionally, you can create press-ready news and press releases in minutes using this platform. Prezly also makes it easy for you to reach out to journalists or other media contacts and you can do so directly from the platform.

You can also track your pitches to know who opened or read them. It also shows you all those emails where your desired action was taken by the journalists.

Book a demo session for free to get a hands-on experience

Plans range from €240 to €360 (approximately $265 – $400) per month. If you want to go with the enterprise plan, you need to contact the team for custom quotes.

Image via Prezly

Online PR Tool #5: pr.co

If you need a tool that positions your brand as a good fit for journalists to work with, then pr.co is the perfect option for you.

This tool makes it simple for journalists to find you, and this can increase the chances of them being willing to work with you and can build your media contacts too.

This platform also has a powerful CRM that can help you build and nurture your relationship with journalists and influencers. You can also create your public-facing news website using this platform to reach out to your target audience.

A free demo is available

The Professional plan is priced at $699 per month while the Business plan costs $950 per month. You can get in touch with them for a customized quote of the Enterprise plan.

Image via pr.co

Online PR Tool #6: Muck Rack

Muck Rack is a PR platform that can help you search for journalists and media contacts, monitor the latest news, and build reports seamlessly.

Using this tool, you can easily personalize all of your communication with journalists and build strong relationships with them.

Muck Rack also has social listening capabilities and informs you whenever anybody writes about your brand on social media.

Additionally, it helps you track the progress of your campaigns, and through that, you can determine their success.

To get a hands-on experience of this tool, you can request for a free demo. For more details about pricing, you need to contact the Muck Rack team.

Image via Muck Rack

Online PR Tool #7: PressPage

PressPage is an easy-to-use platform that can help you create fully-customized, interactive newsrooms. It’s drag-and-drop page builder makes it simple for you to create these websites too.

Additionally, it simplifies the process of finding new traditional and social media opportunities. The platform has a solid database of over 860,000 journalists and influencers who you can approach.

At the end of your campaigns, you can gain insights into the campaign performance using through the platform’s analytics too.

Request a free demo to understand the platform better

Its Standard plan costs $399 per month while the Premium plan costs $799 per month. You can get a personalized quote of the Enterprise plan upon request.

Image via PressPage

Online PR Tool #8: HARO

HARO is a great platform that lets you help reporters with their stories. It’s advantageous for your brand as well.

Through it, you can secure valuable traditional and social media opportunities and get covered by journalists working in reputable media organizations, such as TIME, Reuters, Chicago Tribune, Fox News, Wall Street Journal, and more.

4 subscription plans

The Basic plan is available for free. The Standard plan costs $19 per month. The Advanced plan, on the other hand, starts at $49 per month, while the Premium plan costs $149 per month.

Image via HARO

Online PR Tool #9: Prowly PR Software

This tool brings all your PR activities together in one place. With Prowly, you can create newsworthy press releases and news stories effortlessly and effectively.

This makes it easy for you to reach the right set of journalists. With its database consisting of millions of journalists, getting in touch with those who will be interested in writing about your brand won’t be difficult.

Get started with Prowly with a 7-day free trial

After that, you’ll have to choose one of their paid plans. The Basic plan costs $115 per month. The Pro and Premium plans start from $255 and $549 per month respectively.

Image via Prowly PR Software

Online PR Tool #10: Agility PR Solutions

Agility PR Solutions provides you with an intuitive approach to digital PR efforts. This platform makes it easy for you to discover journalists and social media influencers to work with through its PR Newswire service.

You can also use this tool to find out exactly what people are saying about your brand, industry, and competitors. It also provides you with insights into how your campaigns perform, using a combination of AI and human analytics.

For more details about the pricing, you need to contact the team.

Image via Agility PR Solutions

Online PR Tool #11: Launchmetrics

If you’re in the fashion, cosmetics, or luxury industries, then this tool is a must-have for you. With this tool, you will get access to beautifully designed newsletter templates that you can edit for your PR strategies.

It also makes the process of tracking your campaigns straightforward. At the end of each campaign, you’ll also get a comprehensive report that shows your campaign’s performance.

You can request a free demo of the platform. However, for more details about pricing, you need to contact the Launchmetrics team.

Image via Launchmetrics

Online PR Tool #12: Trendkite

Trendkite is a tool that helps you seamlessly connect, measure, and monitor your campaigns.

With this software solution, you can use AI to understand your brand and audience better.

It also monitors over 4.7 million media platforms, as well as Google Analytics,  to help you figure out the extent of your coverage around the globe.

This tool also provides detailed analytics of your campaigns to help you understand their impact. You can request a free demo of the tool to see exactly how it works. For more details about pricing, you can reach out to the team.

Image via Trendkite

Online PR Tool #13: prMac

prMac is a DIY online public relations tool. With it, you can publish your news and press releases once and get them featured on various media platforms.

It also provides a free distribution feature that makes it simple for your brand to get featured on an Apple-only Press Release Distribution website.

You can get started with the tool for free. The paid plans, on the other hand, start from $19.95 per month.

Image via prMac

Online PR Tool #14: iPR Software

If you need an AI-powered online PR tool for your company, then iPR is one of the best ones in the business.

With this tool, you can seamlessly increase your organic traffic and brand recognition. It also helps you automate tasks and predicts customer behavior through AI.

Developing and distributing your content becomes simple through this tool’s workflow as well. Not only that, you also get access to a digital asset management tool, which helps you design a customized marketing workflow.

You can request a free demo of the software service. For more details about the pricing, you need to contact the iPR software team directly.

Image via iPR Software

Online PR Tool #15: Mediatoolkit

Mediatoolkit helps you monitor your brand’s online presence in real-time. With this tool, you’ll know exactly when, where, how, and who is mentioning your brand online and on social media.

Using the data from these mentions, you can figure out which social media mentions are getting the highest engagement rates. Through this, you’ll know where to focus your efforts in your campaigns.

Start using the tool with a 14-day premium free trial

The Pro plan is priced at €99 (approximately $110) per month. The Medium Business and Enterprise plans cost €399 and €999 (approximately $440 – $1105), respectively.

To upgrade to the Agency plan, you need to contact the team for more details.

Image via Mediatoolkit

Online PR Tool #16: CoverageBook

CoverageBook is a great tool that can simplify PR reporting for you. It allows you to seamlessly create reports that you can customize for different clients at once.

It also provides you with deep insights into your campaigns and helps you figure out their performance.

The Bronze plan, which is available for small teams, costs $99 per month. The Silver plan, which is a good fit for established teams, costs $199 per month. The Gold plan costs $499 per month and it’s a perfect fit for large teams.

You could also opt for a free trial.

Image via CoverageBook

Online PR Tool #17: JournoLink

If you want to increase your brand’s online presence and social media exposure, then JournoLink is a great option.

With this software service, you can distribute your company’s press releases to thousands of publications at the same time.

Additionally, journalists, influencers, and bloggers can easily find relevant brands, like yours, through this platform.

3 pricing plans for businesses

The Standard plan costs £33 (approximately $42) per month. The Standard Plus and Premium plans, on the other hand, cost £74 and £108 (approximately $95 and $139) per month, respectively.

Image via JournoLink

Online PR Tool #18: Mustr

Mustr is a tool through which you can nurture your relationship with bloggers and journalists. Using it, you can know exactly the journalists and bloggers are writing good and bad things about your brand.

Through these insights, you can create PR campaigns that target only those people who have shown interest in what you do.

You can get started with the tool with 15-day free trial. Mustr’s pricing starts from €49 (approximately $54) per month for 3 team members.

Image via Mustr

Online PR Tool #19: Business Wire

Business Wire is an PR service that is used for press release distribution. If you’ve launched a new product or service, and want it to be covered by the press, Business Wire is the place to go.

Not only that, it also provides you with an investor relations exposure if you’re looking to get more investors for your brand.

It also offers advanced targeting options to help you reach your target audience around the globe and on social media.

For more details about pricing, you need to contact the Business Wire team.

Image via Business Wire

Online PR Tool #20: PRWeb

PRWeb helps you improve your brand’s online and social media  presence and get you valuable traffic too.

To give you the best results and return on investment (ROI), it works in three simple steps.

First, you can create a story on the platform about your brand, like a news or press release. After creating the story, this tool helps you share this story with your target audience across multiple online channels and search engines.

Finally, it provides you with a comprehensive report at the end of the PR campaign to help you understand its impact.

The Basic and Standard plans of the tool cost $99 and $189, respectively. On the other hand, the Advanced and Premium plans cost $289 and $389.

Image via PRWeb

Online PR Tool #21: Pitchengine

If you want your public relations campaigns to stand out, then you should consider using this tool. Pitchengine comes with a newsboard feature that helps you share news related to your brand on the web.

Additionally, it removes the need to log in to a CMS to create news articles and press releases for your brand. The tool helps you achieve it all using your smartphone and email.

You can also sync your news articles and press releases with a blog post, social media, and so on using this tool.

It has 3 pricing plans

The Basic plan costs $14.95 per month. The PR Toolkit and Agency plans cost $49 and $149 per month, respectively.

Image via Pitchengine

Online PR Tool #22: Prinabox

Prinabox is a budget-friendly tool that you can use to create a great impression of your brand in the media.

It gives you access to contact details of journalists so that you can approach them with your press releases and get immediate traction.

Also, it provides you with tools that you can use to increase your brand’s popularity on social media. You can create events for your brand using Prinabox and also track competitor activities.

4 pricing plans

The Small Box package costs $50 per month. The Medium Box and Large Box packages cost $135 and $220 per month, respectively.

It also has a special Start Up package which comes at a one-time fee of $135. For more details about pricing for the Enterprise in a Box package, you need to contact Prinabox team.

Image via Prinabox

Which of the Best Online PR Tools is Right for You?

Public relations has completely changed in the last few years. If you want to take your campaigns to a whole new level in the digital age, you can use these tools.

Incorporate these tools into your marketing strategies and manage your PR campaigns better. They’ll also help you increase your reach and build relationships with journalists and influencers.

Have you used any of these tools for your public relations campaigns? If so, do share your experiences and insights in the comments below.