19 Best Social Media Management Tools for Marketers in 2024

If you're looking for a broader selection of tools, I've tested and reviewed 19 best social media management tools. Check out their features, pros and cons, and pricing details.

Social media management tools can help you make your digital presence felt on social media management platforms and help you attract more traffic while retaining your loyal customers.

The Most Reliable Social Media Management Tools You Should Consider

Let’s take a look at some of the best social media management tools which can help you plan your posts, generate reports, identify your best performing content, measure performance, and optimize your marketing efforts and campaigns.

1. Awario

Image via Awario

Awario is a social media management tool that helps you track brand mentions and relevant conversations about your brand or niche. It looks beyond social networks and checks blogs, news websites, and other online sources to track these conversations.

You can also use it to monitor industry trends, do a consumer sentiment analysis, and more to help manage social media.

Features

• Tracks keywords in multiple languages
• Powerful analytics with sentiment analysis feature
• Non-stop, 24/7 monitoring
• Also has lead generation capabilities
• Allow you to respond to mentions right from your feed
• Allows advanced search with Boolean operators
• Provides reports without their branding

Pros

• Provides a free trial
• Unlimited access to historical data
• Gives value for money
• User-friendly, intuitive interface

Cons

• Doesn’t have a mobile app

Price

• Starter – $29 per month
• Pro – $89 per month
• Enterprise – $299 per month

Pro Tip: Conduct a sentiment analysis before and after a campaign to measure its impact.

2. Sprout Social

Image via Sprout Social

This is an all-in-one social media management tool to manage all your social media marketing and management needs. From social media listening to content scheduling and posting, it can help you with all aspects of social media marketing.

Want to know more?

Take a look at its features, pros, and cons.

Features

• Enables social media monitoring
• Has powerful analytics capabilities
• Allows you to plan, schedule, and publish content
• Also has customer and community management tools

Pros

• Suitable for all companies small and large, as well as agencies
• User-friendly interface
• Provides a free trial option

Cons

• Works only for Instagram, Pinterest, LinkedIn, Facebook pages, and Twitter

Price

• Standard – $99 per month
• Professional – $149 per month
• Advanced – $249 per month

Pro Tip: Use this platform if you are active on some or all of the platforms it supports, to manage all your social media activity from one place.

3. Agorapulse

Image via Agorapulse

This is another great social media management tool that is power-packed with numerous features. It can help you track your brand mentions, respond to comments, and engage your audience from a single dashboard.

Other notable features are listed below.

Features

• Has an automated inbox assistant
• Flexible content scheduling options
• Social networks listening
• Built-in analytics
• Provides audience analytics
• Tracks follower interactions

Pros

• An organized dashboard that enables smooth team collaboration
• Free trial, no credit card required
• Multi-function tool
• Suitable for brands as well as agencies
• Multiple plans and pricing options

Cons

• Supports only five major social networks

Price

• Medium – $79 per month
• Large – $159 per month
• X-Large – $239 per month
• Enterprise – $399 per month

Pro Tip: Great option for small businesses with a social media strategy as the starting plan is cheaper than other similar tools.

4. Crowdfire

Image via Crowdfire

This is a multi-functional social media management tool that serves different purposes like tracking brand mentions, curtains content, and automatically publishing it per your schedule. It is a powerful content curation tool that can find and sort relevant content that you can share on all your social media channels.

Want to know the best part?

It helps you manage all your social media accounts from one single dashboard.

Features

• Finds and shares relevant content
• Allows you to customize your RSS feed
• Has automatic content scheduling and publishing capabilities
• Manages all your accounts and activities from a single dashboard
• Also has a unique image curation feature
• Built-in analytics capabilities
• Has a Chrome extension

Pros

• An affordable tool that provides value for money
• Can be used by influencers, brands, and agencies
• Has a free plan

Cons

• Bulk scheduling and competitor analysis not available for the entry-level plan

Price

• Plus – $9.99 per month
• Premium – $49.99 per month
• Vip – $99.99 per month

Pro Tip: You can use it along with other social media tools with complementary features.

5. Hootsuite

Image via Hootsuite

One of the oldest social media management tools, Hootsuite was launched in 2008. Since then, they have expanded their user-base to nearly a billion. Hootsuite lets you curate content, manage and track social media activities, schedule posts, and collaborate with teams.

It is a one-stop-solution for managing all of your social media content in a single place. Hootsuite also tracks user engagement and mentions, and gives you reports in real-time so that you can engage with your audience.

The best part about this platform is that it has mobile apps that can help you manage your social media presence from anywhere. Additionally, for individuals with up to three social media accounts, it’s completely free tool to use.

Features at a Glance

• Content curation and scheduling
• Social media analytics
• Social media monitoring
• Automatic boosting of top-performing content

6. Khoros Response

Image via Khoros

Khoros Response is an efficient, precise social media management tool that allows users to publish content and respond to posts on multiple social media management platforms. With this software solution, you can connect with customers and create brand awareness through scheduled promotional activities, product launches, and by announcing deals.

A robust interface powered by advanced mechanisms, this platform is capable of handling large amounts of data in real-time. It helps by filtering tags, posts, and optimizing and generating real-time customer engagement insights. You can also create customer profiles to answer their queries even more efficiently.

Want to know more about its features? See below.

Features at a Glance

• Campaign planning and scheduling
• Analytics and monitoring
• CRM integrations
• Content recommendations
• Multi-user collaboration

7. Zoho Social

Image via Zoho Social

Many agencies are considering Zoho Social over other social media management tools for their competitive pricing, ease of use, and an array of features. With their comprehensive social media management features, you can create custom dashboards, schedule campaigns, and posts, and track brand mentions.

What’s more, you ask? This social media management suite comes with highly advanced reporting software with custom reports, intuitive graphs, and engagement information. Moreover, you can track revenue from social media marketing campaigns which will help you measure social ROI efficiently.

They have paid plans for individuals, businesses, and agencies. The best part about this platform is its in-depth analytics that can help you grow your presence on social networks.

Features at a Glance

• Publishing calendar
• Bulk scheduler
• Contact management
• Customer targeting
• Keyword filtering

8. SocialBee

Image via SocialBee

SocialBee is a social media management tool, replete with advanced features, to enable you to share content across all your profiles from one place. From content planning to engagement tracking – it helps you manage your campaigns end-to-end to save you up to 8 hours per week.

Key Features:

• Content Categories: Categorize your posts so that you get the best mix of content.
• Evergreen Posting/Share-Once: Recycle or expire posts with absolute freedom.
• Posting Calendar: Set a posting calendar based on best practices and pre-set templates.
• RSS Feeds: Import your favorite blog posts into Content Categories.
• Importing Options: Import links, media, and CSV files in bulk.
• Advanced Editing Options: Add post variations, customize posts for each network, save hashtags collections, and use in-app emojis.
• Content Approval: Review content in your publishing queue. This feature is especially useful for teams, social media managers, and agencies.
• Team Collaboration: Create different workspaces for different clients, in which you can add publishers and contributors to help you out.
• Integrations: Seamless integration with Zapier, Rebrandly, JotURL, Replug, Switchy, Pocket, Quuu, Bitly, RocketLink, Buffer, and Hootsuite.
• Analytics: Get insights on your post performance and activity statuses for all your accounts.

Pricing

SocialBee offers three pricing plans – Bootstrap ($19 per month), Accelerate ($39 per month), and Pro ($79 per month).

Pros

• Direct Posting to Instagram
• Provides a 14-day free trial
• Value-based pricing

Cons

• YouTube and TikTok publishing are not supported yet

Level: Suitable for all levels, from beginner to expert

Usability: Easy-to-use and clean interface, offering a 14-day free trial

Case Study

Zachary Kyra-Derksen, Founder and Curator at Elon Musk News, switched from Buffer to SocialBee since he wanted to reduce the manual labor that went into curating content. He found the Content Categories feature especially useful since it allowed him to organize curated content neatly. Using SocialBee’s advanced scheduling capabilities, he was able to grow his presence on his Twitter and Facebook pages in a short span of time.

Pro Tip: If you’re a solopreneur looking for an affordable social media management tool, SocialBee is your best fit. It offers cutting-edge technology at a low pricing point.

9. KUKU.io

Image via KUKU.io 

One of the top social media management tools for small to medium-size businesses and in-house marketing teams, KUKU.io helps to maintain your brand’s online visibility. Using it, you can publish content on a variety of platforms like Facebook, Twitter, and Tumblr.

KUKU.io simplifies analyzing content, scheduling posts, and building content strategies. With this tool, you can manage teams, set permissions for members by assigning roles, add members, and monitor member results using social analytics. Paid plans for this software solution start at $7 per month.

Features at a Glance

• Content calendar
• Social media posts scheduling
• Social media analytics for individual team member
• Custom content curation for each network

10. eClincher

Image via eClincher

eClincher is a social media management tool that streamlines the way you work and manage your brand’s presence across social media networks. It makes your work easier with features like an advanced publisher, visual calendar, all-in-one social inbox, post approval, team collaboration, content suggestions, and more.

The platform offers integrations with Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business, Yelp, and much more. As a result, it brings all social media management functionalities under one roof – Listen, Create, Publish, Analyze, and Engage with audiences.

Features at a Glance

• Post editing, publishing, and scheduling with a visual calendar
• All-in-one social inbox
• Team collaboration, post approval workflow
• Content suggestion, curation, and creation

11. Buffer

Image via Buffer

Buffer is one of the best social media management tools. This intuitive web application easily integrates with LinkedIn, Facebook, Instagram, Twitter, and other social networking sites.

Easy scheduling tollsallows users to publish content on multiple sites at predetermined times.

Furthermore, the Buffer Browser Extension makes content publishing easier. The extension is presently available for Chrome, Safari, Firefox, and Opera browsers.

Want to know the best part? The best part about Buffer is that you can use it for free for up to 3 social accounts. Its dashboard makes it extremely simple to schedule and publish posts as well.

Features at a Glance

• Collaboration tools for teams
• Automated publishing and reminders
• Content management
• Browser extension

12. Sendible

Image via Sendible

You can manage tasks and post content on social media faster with Sendible. This  social media management tool comes with more than 20 integrations with prime social media networks, blogs, and top communication software solutions like Slack.

Sendible allows you to edit posts shared on multiple sites from their compose box. Furthermore, you can schedule posts for future publishing using their predicted times for better engagement.

Want to try it for free? They have a free trial option that you can avail.

Features at a Glance

• Interactive calendar
• Allows multiple users and clients
• Tracks campaign performance
• Schedules posts

13. Social Report

Image via Social Report

Social Report claims itself to be one of the best social media management tools. In addition to what the other social media management tools offer, Social Report offers auto-generated monthly reports.

Its intuitive scheduling calendar is helpful and easy-to-use. Social Report offers high-quality social listening and reporting. Moreover, users can get information about specific brands and keywords so that agencies and businesses can achieve better results.

Want to know the best feature? This software solution provides numerous integrations with top platforms like Shopify, Facebook, and Vimeo.

Features at a Glance

• Reporting and analytics
• Brand tracking and social listening
• Monthly reports
• Audience engagement

14. MeetEdgar

Image via MeetEdgar

MeetEdgar can help you optimize your social media content to increase brand awareness and connect with your audience in a better way. Add this social media management tool to your arsenal to manage your brand’s online presence efficiently.

MeetEdgar handles all of the heavy tasks like scheduling posts, managing multiple accounts, auto-refilling queues, and direct video uploading so that you can save time. The tool also comes with a URL shortener.

The best part about this platform is that it can write posts for you too.

Features at a Glance

• Auto-refill queue
• URL shortener
• Content library
• Direct video uploader

15. Rignite

Image via Rignite

Rignite combines a rich set of social media management tools in one platform to help users perform multiple tasks. The platform is user-friendly and helps users set up communities.

The best part about this platform is that it can help you run social media campaigns end-to-end. You can manage everything from a single dashboard too and that makes it extremely convenient to use.

Furthermore, as a user, you also get access to weekly, monthly, and annual stats. Rignite helps you run goal-oriented campaigns on multiple social platforms. You can add a library, upload images for frequent use, and save time.

Features at a Glance

• Powerful analytics and reporting
• Easy team collaboration
• Post scheduling
• Team roles and permissions

16. Friends+Me

Image via Friends+Me

Social media management tools are imperative to increase brand awareness. Friends+Me is one of the most efficient social media management tools which aids in brand promotion and helps you connect with your audience.

The software solution has been around for a few years and they’ve already partnered with major brands to make their online presence more appealing. Friends+Me has an app for both Android and iOS, helps with URL shortening, saves content drafts, and does even more.

Features at a Glance

• Mobile and web apps
• Bulk scheduling
• Cross-promotion of posts
• Browser extension

17. Sprinklr

Image via Sprinklr

Marketers and entrepreneurs already know the importance of social media management tools for managing multiple networks, helps you run social campaigns more efficiently.

It gives you the flexibility to manage several teams and increase collaboration among team members. From small to medium-size organizations and enterprises, Sprinklr caters to businesses and agencies of every kind.

Wondering if this is the right tool for you? This software solution offers more than just social media management and that makes it one of the top customer experience management platforms too.

Features at a Glance

• Conversion tracking
• Content management
• Team collaboration
• Keyword filtering

18. Oktopost

Image via Oktopost

Oktopost is one of the best social media management tools for B2B marketers. Social media marketing is time-consuming. And to get the most out of social media, you need to keep track of your campaign performance.

Oktopost can help you schedule campaigns quickly. And it fetches analytics in a more organized manner so that social media managers know which posts have performed better.

By using Oktopost, you can measure customer engagement, conversions, and marketing activities. Additionally, the tools help you discover trending topics to enhance brand engagement. This software solution also helps you with employee advocacy.

Features at a Glance

• Geo-targeting
• Multiple social platform coverage
• Audience engagement tracking
• Social employee advocacy

19. Kontentino

Image via Kontentino

Kontentino helps you streamline the workflow of your social media marketing strategy team. This social media management tool makes collaboration easier so that managers, creative directors, designers, and copywriters can seamlessly work together.

Your clients can easily give feedback on or approve the social media content you create for them, right from the mobile or desktop app.

Still not convinced if you should use this? Read on to find more of its features.

You can schedule and publish posts in various formats such as carousels, videos, and even custom Facebook link previews. This social media management tool also provides easy-to-comprehend analytics and reports with one click.

Features at a Glance

• Clean drag-and-drop social media content calendar
• Seamless collaboration
• Easy content approval
• Content scheduling tools and publishing
• Analytics and reporting

Their pricing plans start from 49€ (approx. $53) per month.

Want to try it before you buy it? A free 30-day trial is available.

Bonus Tool #1: CoSchedule

Image via CoSchedule

CoSchedule is an intelligent social media management tool that empowers businesses and agencies to foster better relationships with their audiences, customers, and clients.

It not only offers you social media management capabilities but also makes it simple to manage other avenues of marketing. These include emails, content, events, and more.

Want to know more?

The platform offers a ReQueue feature that helps you find optimal times to post your content on social media. It also allows you to create a plan for all your promotions on social media.

You can create a reusable template that can be used to populate your social calendar as well.

Features at a Glance

• Real-time reporting and analytics
• Editorial calendar
• Scheduling and publishing posts
• Social media monitoring

FAQs

Q1. What is a social media management tool?

A. A social media management tool is a software solution that allows you to automate content publishing, get valuable user engagement insights, and dive deeper into your social activity.

Social media management tools enable you to monitor and manage multiple social media accounts from one unified dashboard.

Q2. What are the best social media management tools?

A. The best social media management tools are:

• Awario
• Sprout Social
• Agorapulse
• Crowdfire
• Hootsuite
• Khoros Response
• Zoho Social
• SocialBee
• KUKU.io
• eClincher
• Buffer
• Sendible
• Social Report
• MeetEdgar
• Rignite
• Friends+Me
• Sprinklr
• Oktopost
• Kontentino

Q3. What is the best free social media management tool?

A. The best free social media management tools include:

• Crowdfire
• Hootsuite
• Zoho Social
• KUKU.io
• Buffer
• Friends+Me

Q4. How much does social media management software cost?

A. A social media management software solution can cost from $10 per month to up to $400 per month or even more. The cost varies based on the plans you choose, the number of accounts you want to manage, and other advanced features.

Some social media management software solutions such as Hootsuite and Buffer offer a free version with limited features and accounts. However, you need to switch to a paid plan to get access to more advanced features.

Q5. What are the best social media management tools for small businesses?

A. The best social media tools for small businesses include:

• Sprout Social
• Crowdfire
• Hootsuite
• Buffer

Q6. What should I look for in a social media management tool?

A. When choosing a social media management tool for your business, you should consider:

• Number of social media accounts the tool allows you to manage
• Content scheduling and publishing features
• Analytics the tool offers
• Collaboration features for teams
• Pricing plans
• Customer support
• Ease of use

Q7. How can I manage more than on social media account for free?

A. You can use social media management tools such as Crowdfire, Hootsuite, Zoho Social, and Buffer that allow you to manage a few accounts for free.

Q8. Why is social media management important?

A. Social media management is a crucial part of brand building. It allows you to reach and engage your prospects and existing customers and nurture your relationships with them.

You can connect with your target audience regardless of their location. With effective social media management, you can create awareness about your products/services, generate leads, drive sales, and boost revenue.

All of this makes social media management extremely important.

Q9. Why should you use a social media management tool?

A. You should use a social media management tool because it can make it easier for you to manage multiple accounts. It can help you automate tedious tasks, get better insights about your content performance, and collaborate with your team effectively.

Social media professionals use social media management tools to:

• Plan their content calendars
• Schedule posts in advance on several social media accounts
• Track the performance of individual posts
• Effectively collaborate with team members
• Easily seek post approvals from clients
• Identify the best posting times
• Create comprehensive reports

Q10. Is Hootsuite a social media management tool?

A. Yes, Hootsuite is one of the oldest and most popular social media management tools. It can help you manage multiple social media profiles in one place.

Some of its most powerful social media management features include:

• Content scheduling and publishing
• Editorial calendar management
• Custom branded URL creation
• User engagement tracking
• Social media monitoring
• Custom reporting
• Automatic post boosting of top-performing content
• Social inbox monitoring and engagement

Ready to Manage Your Social Media Activities More Efficiently?

Social media management tools are essential for organizing and publishing content, spreading brand awareness, and tracking audience engagement.

Now you know about 19 of the best social media management tools that come with advanced features bundled with superior services.

Do you know of any other tools that we should have included? Let us know in the comments below.