Top Influencer Marketing Platforms to Improve Your Campaigns

What is an Influencer Marketing Platform?

An influencer marketing platform is software designed to help influencers and brands connect.

You can leverage these platforms to find the right influencers for your brand, monitor campaigns, and measure results.

They can help you with a wide range of activities from influencer discovery to tracking the progress of your campaigns. Some influencer marketing platforms offer large databases of influencers. You can find those who fit your brand using the platform’s built-in algorithms.

But why should you use influencer marketing platforms?

Let’s take a look at their benefits.

Benefits of Using an Influencer Marketing Platform

The biggest benefit of using influencer marketing platforms is that they can help you save time by minimizing your effort. You don’t need to spend hours on social media scouting for influencers. 

Instead, the platforms will provide a list of influencers and also present their statistics to you.

What’s more?

Many of these platforms can help you set up and manage your campaigns with ease. You can also use them to track the progress of your campaigns and optimize them accordingly. 

Many platforms also give you the ability to generate detailed reports about the campaigns.

What Should You Look for in an Influencer Marketing Platform?

One of the biggest challenges that brands face is that of finding reliable influencers. Hence, you should look for an influencer marketing platform that can help you accomplish that.

You should ensure that your platform can help you find genuine influencers with ease. The platform should also help you find influencers who can help you reach your target audience. If it doesn’t help you accomplish this, it may not be useful to use it.

Here are some questions you should ask about influencer marketing platforms before considering one:

• Does the platform help with native advertising campaigns? 
• Can it help you track the campaign results? 
• Does it help you manage the influencer’s content?

If the influencer marketing platform is able to accomplish all this, it might be a good option for your brand.

Now that you know what to look for in an influencer marketing platform, let’s take a look at some of the best influencer marketing platforms out there.

How Can You Choose the Best Influencer Marketing Website

Brands and influencer marketing agencies need to co-operate when it comes to how the brand would like to execute their influencer marketing campaign, as well as what their budget is.

This can present plenty of issues and is the reason why it’s important to choose the right influencer marketing platform for your business.

Here are some things to help you choose the best influencer marketing website:

The Quality of the Brief

When a brand contacts an influencer marketing agency, they will need some details about the brand. 

This includes things like:

• Target audience
• Conversion rates
• Projected follower and like counts
• Click-through rates

After an influencer marketing agency receives this information, they will create a brief and send it to you. This brief includes how they would create and manage the influencer marketing campaign.

In the brief you need an action plan, some creative marketing ideas, a list of potential influencers, estimated KPIs, and what and how the agency will report back to you.

From this, you should get a clearer idea of which agency suits your marketing style, budget, and projected outcomes.

What Technology Does the Agency Use to Streamline the Process?

The software behind the influencer marketing agency is important. Not only does it save time and manpower, but is also cuts costs.

Some examples of innovative software solutions that these agencies use are:

• Campaign management solutions
• Discovery solutions
• Influencer management and activation solutions
• Artificial intelligence solutions

When choosing an influencer marketing agency, make sure they offer the software solutions you require for your influencer marketing campaign.

Transparent and Consistent Reporting

Using an influencer marketing platform can be expensive. Which is why, as a brand, you need to see results as soon as possible.

These platforms need to be transparent when reporting figures, and those figures should be generally reported at least twice a week. When it comes to information, more is better and some even report figures daily.

As a brand, it’s important to know that you’re spending your marketing budget wisely. Which is why things like engagement rates, impressions, total views, conversion rates, and cost per engagement should be reported by the agency as much as possible. That will help you monitor the progress and succes of the campaign.

Now that we’ve discussed the basics of influencer marketing platforms, let’s dive into the list of the best influencer marketing platforms based on my testing.

List of 35+ Best Influencer Marketing Platforms

Are you ready to take your influencer marketing strategy to the next level?

If you’re on the lookout to take your influencer marketing strategy to the next level, you should check out these platforms. From discovery to campaign analytics, these platforms will help you with all aspects.

We’ve listed the main features of these platforms so you can compare them and find the best one for you.

1: Upfluence

Upfluence is the first influencer marketing platform that enables brands to find influencers wherever they are: in their customer base, in their point of sale system, on their website, etc. You can also search Upfluence’s database of over 4 million influencers.

With Upfluence’s full suite of influencer tools, brands can build and scale their influencer campaigns to generate more sales.

Meant For:

Medium and large businesses, agencies

Key Features: 

• Identify influencers in real-time when they visit your website or purchase your products with Upfluence’s eCommerce integrations.
• Access a database of over 4 million influencers across all social media platforms.
• Gain insights into an influencer’s performance with advanced data on audience demographics, engagement rates, posting habits, and more.
• Contact influencers at scale with in-app bulk emailing.
• Keep track of all your influencer collaborations in one user-friendly dashboard.
• Track influencer performance and campaign KPIs with in-app analytics.

Pros:

• Covers influencers on all major social media platforms.
• Saves time by automating and scaling your influencer campaigns.
• Turns your customers into powerful and loyal brand ambassadors.
• Drives sales and helps you get a positive ROI.
• Measures campaign effectiveness to optimize your investments.
• Assigns a dedicated account manager.

Cons:

• No free trial.
• Comes with a bit of a learning curve.

Tool/Platform/Software Level:

Intermediate

Usability:

Requires some training for more advanced features.

Pricing: 

Free demo available. For pricing details, get in touch with their team.

Pro Tip: Manage influencer invoices and payments from a dedicated dashboard and never miss an influencer payment again.

2: gen.video

gen.video is the only influencer marketing platform with workflow, content management, and a suite of shoppable media functionality to help drive social commerce.

If you’re looking to take your influencer marketing to the next level, the platform includes e-commerce features such as inventory monitoring, performance analytics, and sales conversion data at key retailers including Amazon, Walmart, Target, Best Buy, and dozens more!

See today why Fortune 500 brands and small businesses alike trust gen.video for their influencer marketing, performance marketing, and affiliate marketing needs.

Meant For: 

SMBs, large businesses, enterprise organizations, and agencies.

Key Features: 

• Robust eCommerce Connections: Inventory monitoring and sales conversion data from key retailers and DTC sites.
• Affiliate Marketing Hooks: Integrations with key affiliate platforms to drive performance outcomes.
• Retail Syndication: Turn-key delivery of product videos to Amazon, Walmart, Target, Best Buy, etc.
• Content syndication management to syndicate content to Amazon and other online retailers.
• Content Hub: Content approval management for better collaboration, approval, and asset sharing.

Pros:

• Cost-effective platform for collaborating with influencers and internal team.
• End-to-end influencer marketing campaign management with last mile.
• Robust campaign performance analytics, including closed-loop measurement.
• Easily syndicate influencer content to retail partners.

Cons:

• It takes time to learn and utilize all of the available features of the platform.

Pricing: 

Request a free demo with a free campaign tracking trial by contacting their sales team.

3: Heepsy

Are you looking for ways to find real influencers?

Heepsy enables you to access a database of over 11 million influencers.

The platform provides advanced reports to analyze the audience demographics and authenticity of each influencer. 

You can also check out their previous brand collaborations and get access to cost estimations.

Is this platform just for finding influencers?

Not really.

You can also use it to create influencer lists, export data, and interact with the influencers you find suitable.

Heepsy offers a free version for you to try their features. You can then upgrade to a paid plan. If you want more information, you can also request a demo.

Pro Tip: Use the advanced filters to find influencers using hashtags and usernames.

4: trendHERO

trendHERO is an Instagram influencer audit tool that is advanced yet easy to use. From a tool to detect fake followers, it has grown into an all-in-one platform that offers search, analysis, tracking, audience overlaps, and competitor monitoring.

It simplifies influencer selection by detecting fake followers, likers, and commenters. On top of that, it can analyze 90+ metrics including influencer engagement and ad return.

In short, you can multiply your influencer marketing ROI by discovering influencers with real, relevant, and engaged followers.

Key Features:

• Influencer account audit
• In-depth account analysis (90+ metrics), including fake followers recognition, followers and likers demographics, post and mention reports
• Account tracking for follower growth, content analysis, and ad efficiency
• Search 500 similar influencers
• Competitor analysis
• Influencers' advertising return

Pros:

• Machine-Learning enabled
• Easy to use
• 90M+ strong influencer database
• Quick-start enabled via the “Search similar accounts” feature
• Free trial
• Anytime-cancel subscription

Cons:

• Works only with Instagram

Tool/Platform/Software Level: Intermediate

Usability: trendHERO is incredibly easy to use owing to its intuitive navigation and clutter-free interface.

Want to give the tool a spin?

Sign up for a free trial today.

Pricing: Apart from a Free plan, trendHERO offers three paid plans – Lite ($9.99 per month), Pro ($29.99 per month), and Advanced ($99.99 per month).

Pro Tip: trendHERO allows you to export influencer reports as PDF files and influencer lists as Excel files (with phone numbers and email addresses, in the Advanced plan only).

5: MightyScout

MightyScout helps digital marketing agencies and e-commerce brands manage their influencer marketing campaigns with ease. The tool offers 24×7 tracking of influencer content in real-time, which helps agencies identify performers and lock in campaign ROI.

What’s more?

It helps quantify sales attribution of influencers and creates detailed reports effortlessly..

With mega brands as clients, MightyScout is a frontrunner in its niche. But that surely does not mean that smaller-sized businesses can’t take advantage of their robust tracking and reporting.

The best part…

You can book a personal demo with your proprietary campaign data to see the tool in action.

Meant for:

Digital marketing agencies and e-commerce brands

Key Features: 

• Profit Calculator to forecast campaign ROI and identify improvement areas
• Engagement Calculator to analyze influencers’ engagement rates, top content, and more
• Story and post tracking
• Live data-sales integrations to enable data-driven decision making
• Customizable white-labeled reports
• Metrics to forecast and calculate ROI, and gain insights
• Resource library for content creation, social listening, and analytics

Pros

• Exportable on-demand reports
• Proactive support through chat, email, and phone
• Real-time analytics updated every 1-2 hours
• Native integration with Shopify
• Money-back guarantee
• Free 30-day trial

Cons

• Doesn’t handle influencer communication/contract negotiation

Pricing:

MightyScout offers four plans – STARTER ($99/month), GROWTH ($399/month), PROFESSIONAL ($749/month), and ENTERPRISE (price on request). With all plans, you get custom link tracking, white labeling, and access to historical data (as add-ons).

6: Tribe Dynamics

Tribe Dynamics is one of the best influencer marketing platforms that provides brands the insights and intelligence they need to run strategic, scalable influencer marketing programs. Using it, you can not only find influencers but can manage large-scale campaigns as well.

Meant For: 

Medium and large businesses

Key Features: 

• Track, organize and analyze influencer content across all social channels.
• Segment your influencer community and find relevant influencers to work with.
• Track and evaluate influencer relationships using advanced engagement metrics.
• Benchmark brand performance against competitors, the industry, and across markets.
• Track, measure, and compare campaigns.
• Analytical performance and industry trend reporting to inform strategy.

Pros:

• Saves time by automatically capturing and tracking influencer content.
• Provides accessible community analytics and earned media data via a single, easy-to-use dashboard.
• Translates tactical efforts into a variety of performance metrics that are easy to showcase internally.
• Client feedback is integrated into software updates and features.
• Highly knowledgeable dedicated client partners.
• User-friendly and versatile campaign tracking.

Cons:

• Not optimized for owned media or UGC management.
• Doesn’t offer in-app contract negotiation tools.
• Doesn’t manage influencer outreach.

Tool/Platform/Software Level:

Beginner/ Intermediate/ Expert

Usability:

Easy-to-use

Case Study:

In 2018, Benefit launched the #BenefitClubPink hashtag and managed the influencer campaign using Tribe Dynamics. This led to $36.5 million in earned media value (EMV) and they were able to add new micro-influencers to their program while retaining the current ones as well.

Pricing: 

• Micro package $1,500/month
• Established package $2,750/month
• Powerhouse package $4,000/month

Tribe Dynamics also offers a free 45-day trial. Start using the platform now.

Pro Tip: To improve your strategy, add competitors to Tribe Dynamics. You can then figure out their strategies and accordingly modify yours.

7: TapInfluence

TapInfluence helps you find the right influencers who also want to work for your brand. You will get a 360-degree view of the influencer including insights about them, their audience, and the real-time cost per engagement (CPE).

Meant For:

Large businesses, enterprises

Key Features:

• Helps you with communication, campaign briefing, content creation, review, and promotion processes
• Using this tool, you can find industry benchmarks
• Can identify influencers through keyword searches
• Provides detailed analytics for your campaign

Pros:

• Has automation tools
• A wide range of features for all-round managing of the campaign

Cons:

• Lot of features means it takes time to learn the tool

Pricing:

Contact them for pricing details.

Pro Tip: Use the visual search to look through visual content created by the influencers.

8: Ambassador

Ambassador is one of the finest referral software platforms in the world. It helps you identify the affiliates, influencers, and employees you want to collaborate with.

Meant For:

Startups, SMBs, large businesses

Key Features:

• Easily enroll influencers to run targeted and personalized campaigns
• Manage all your influencers from the dashboard and keep track of their performance in real-time
• Figure out which influencer is getting you the best results
• Run cohort analysis and optimize your campaign in real-time
• Make payments using numerous methods.

Pros:

• Omnichannel capabilities
• Dedicated support and onboarding

Cons:

• Takes time to set up due to the complexity of the platform

Pricing:

Free demo available. Get in touch with them for pricing information.

Pro Tip: Use referral marketing to leverage the influence of your employees and existing customers.

9: Onalytica

Onalytica helps brands and influencers connect to create great content. You can discover relevant influencers for your brand from their global database of over 700K influencers.

Meant For:

Medium and large businesses

Key Features:

• Discover the right influencers from over 700K influencers
• Detailed insights into your influencer community
• Manage relationships with influencers
• Measure the campaign’s impacts through detailed analytics

Pros:

• Detailed insights into existing and potential influencers
• Daily email alerts
• Maps of stakeholders

Cons:

• Starting price may be steep for some organizations

Pricing:

Free demo available. For pricing details, get in touch with Onalytica.

Pro Tip: Check out influencer’s network maps to figure out their influence.

10: Tidal Labs

Tidal Labs helps you build, manage, and scale your influencer programs by automating your influencer workflow.

Meant For:

Large businesses, enterprises

Key Features:

• Discover and recruit the perfect influencers for your brand through their AI-powered influencer discovery feature
• Filter results based on their performance and audience insights
• Run streamlined campaigns using automation
• Review, edit, rate, and amplify your influencer content with ease
• Build strong influencer relationships through unlimited custom communication templates

Pros:

• Robust software solution for finding and reaching out to influencers
• Easy to run streamlined campaigns

Cons:

• Fairly heavy on the pocket

Pricing:

Starter: $750/month

Advanced: $2000/month

Enterprise: $4000/month

Pro Tip: Use the tool to remain in GDPR, tax, and other legal compliances.

11: MARKERLY

MARKERLY is an end-to-end influencer marketing solution that helps you connect with real people to deliver authentic brand affiliations. You can leverage this platform to identify and partner with influencers whose lives are most relevant to your brand and values.

Meant For:

Large businesses

Key Features:

• Allows you to create your own marketing network and you get access to influencer CRM tools
• Full-service campaign management is available too
• Streamline workflow including contract management, content creation, tracking, optimization, and measuring results. See how the branded influencer content is performing across the leading social media platforms

Pros:

• Easy to use the platform
• Influencer CRM tools make it easy to manage relationships with influencers

Cons:

• Can take some time to get accustomed to the platform

Pricing:

Free demo available. For pricing details, get in touch with their team.

Pro Tip: If you have other important activities to take care of, opt for their full-service influencer marketing campaigns.

12: Carro

Carro is a Shopify influencer marketing platform that shows you all of the influencers, journalists, and media that are already your email subscribers, customers, and followers.

What’s more?

Carro also makes it easy for you to partner with your influential fans and customers. Staying true to its mission, Carro helps you run transparent influencer marketing campaigns.

They’ve also launched their Brand Partnerships, so now you can collaborate with influencers and other brands too.

Meant for:

Shopify stores, ecommerce stores, marketing agencies, and influencers

Key Features: 

• Influencer Discovery among followers, customers, and subscribers
• Quick invites for influencer collaborations
• Influencers can pitch collaboration ideas through product requests
• Automatic order placing for product gifting on approving a product request
• Track brand mentions

Pros

• Free influencer discovery tools
• Find influencers who are familiar with your brand
• Seamless product gifting that integrates directly with your Shopify store
• Easy setup process

Cons

• Carro only reveals influencers who have a connection to your brand. This means that new brands won’t have a lot of influencers listed on their dashboard.

Pricing 

• Free! It’s free to get started with Carro.

Pro Tip: The best influencer campaigns know their target audience and plan their approach.

13: Cision

Cision is one of the most comprehensive influencer marketing platforms out there. It can help you reach out to over 1.4 million influencers from around the world.

Meant For:

Large businesses, enterprises

Key Features:

• Reach over 1.4 billion social influencers and journalists
• In-depth pitching ideas and biographical information to help you send pitches
• Shows you the niche, demographics, and reach of influencers on Twitter
• Recent posts by journalists

Pros:

• Vast database of influencers
• Covers journalists as well

Cons:

• Free version not available

Pricing:

Free demo available. For pricing information, get in touch with their team.

Pro Tip: Do try the HARO option to make your brand popular among influencers.

14: Grapevine

Grapevine helps you connect with top content creators on social media to help boost your marketing initiatives. You can easily build, measure, and scale your influencer programs to reach and engage your target audience.

Meant For:

Medium and large businesses

Key Features:

• Search for influencers from their network of human-vetted creators on YouTube, Instagram, and Facebook
• You can search for keywords specific to your campaign to discover the most suitable influencers
• Discuss campaign details, make direct offers, negotiate fees, and securely manage payments to move your campaigns forward
• For ongoing campaigns, you can track engagement, click-throughs, and views from YouTube. Similarly, for Instagram, you can check your comments and likes

Pros:

• Can directly talk to influencers
• Can let Grapevine handle everything for you too

Cons:

• Influencers with less than 2K subscribers on YouTube aren’t allowed on the platform. You might find it difficult to get nano-influencers from YouTube.

Pricing:

Platform Access: $199/month

Fully Managed: Recommended Budget of $30,000/quarter

Pro Tip: Once you partner with the influencers, you can pay them directly through the platform.

15: Captiv8

Captiv8 helps you connect with influencers and content creators who can promote your brand, products, or services.

Meant For:

SMBs, large businesses

Key Features:

• End-to-end solution for influencer marketing
• Detailed analytics of the influencer’s profile
• Finds the post-half-life for influencers too
• Helps you track real metrics such as EMV, sentiment analysis, and deep engagement data to measure campaign ROI

Pros: 

• Lots of helpful data to help you make decisions
• Can handle all aspects of the campaign management from the platform

Cons:

• Free version not available.

Pricing:

Free demo available.

For pricing, get in touch with their team.

Pro Tip: Use their post half-life checker to figure out how long the influencer’s post might continue to influence people.

16: Fohr

Fohr uses technology to make influencer marketing simpler for you. You can search for influencers in any specific niche, by number of followers, location, and more. Fohr provides you with powerful filters to find exactly who you want to work with.

Meant For:

SMBs, large businesses

Key Features:

• Can create campaign briefs, send offers, get comprehensive reports, and more
• In-depth insights into follower health and content performance.
• Their Smart Groups feature makes it easy to store an influencer database

Pros:

• Can easily export influencer information
• Loads of influencers to choose from (over 100K)

Cons:

• Free plan not available.

Pricing:

7-day free trial available.

Business: $15K/year

Enterprise: $25K/year

Custom: From $50K/year

Pro Tip: Use their lists to find out which influencers are attending events so that you can reach out to them.

17: Open Influence

Open Influence is an easy-to-use influencer discovery and analytics software. It can help you build an effective influencer community in minutes. You can find relevant influencers from a large database, compare them, and choose the ones who best suit your brand and campaign goals.

Meant For:

SMBs, large businesses

Key Features:

• AI-powered content analysis
• Managed influencer marketing campaigns
• Ability to track campaign progress through detailed analytics

Pros:

• Ease of use
• Possible to get a bird’s eye view of everything

Cons:

• Can take some time to get accustomed to all features

Pricing:

For pricing information, you can contact their team.

Pro Tip: Use the campaign report to figure out how well your campaign has performed.

18: Buzzoole

Buzzoole is an end-to-end platform that can help you simplify all of your influencer marketing processes. This tool helps you analyze and understand the true influencer of a content creator.

Meant For:

Startups, SMBs

Key Features:

• You can choose the influencers you want to work with, approve content, manage payments, and optimize your campaign budget
• Buzzoole also provides you with real-time measurement and in-depth post-campaign reporting
• You can also opt for their full-service campaign management

Pros:

• Extremely easy to use
• Can manage everything from a single dashboard

Cons:

• Can sometimes be challenging to find genuine influencers

Pricing:

Free version isn’t available. Get in touch with the company for pricing details.

Pro Tip: Create a free account to get a feel of the platform before proceeding to create campaigns.

19: TRIBE

TRIBE helps connect brands with micro-influencers to create world-class content at scale. It is highly cost-effective since you only pay for the posts you love.

Meant For:

Solopreneurs, SMBs, Large businesses, enterprises, agencies

Key Features:

• Can search for your target influencers from over 71K influencers
• Able to partner with influencers for content or influencer campaigns
• Ability to gift products to influencers

Pros:

• Easy to identify influencers
• Pay as you go system

Cons:

• Can’t take communication outside TRIBE

Pricing:

There are 3 annual subscriptions and a pay-per-use option as well. Contact the company for prices.

Pro Tip: You can license the content created by the influencers after the influencer marketing campaign as well to extend its reach.

20: The Shelf

The Shelf helps you plan and execute data-driven influencer marketing campaigns that are highly targeted, effective, and measurable.

Meant For:

SMBs and large businesses

Key Features:

• Find the right influencers to work with from a database of 157K+ lifestyle influencers
• Filter searches by location, number of followers, average likes, comments, gender, and more
• The Shelf provides you with all the information you need to analyze whether or not an influencer is a good fit for your brand

Pros:

• Easy to discover influencers and launch campaigns
• Possible to give the entire campaign control to The Shelf

Cons:

• Free version not available

Pricing:

Free demo available. For more details on the pricing, get in touch with them.

Pro Tip: For affiliate campaigns, use their tracking codes feature to send out tracking codes automatically.

21: Popular Pays

Popular Pays enables you to collaborate with expert content creators so that you can meet your growing content needs.

Meant For:

SMBs, large businesses

Key Features:

• You can find influencers of every size, from celebrities to micro-influencers from their pool of over 60K influencers
• Review their profiles and ratings, see which social networks they are most influential on, and the style of content they create
• Ability to collaborate 1:1 with your influencers through the platform
• Can track major metrics to determine your ROI

Pros:

• Solid client service team
• Intuitive dashboard

Cons:

• The platform doesn’t allow file exchange for downloading the deliverables

Pricing:

They have three plans: Lite, Suite, and Single Buy

For pricing information, you can contact them.

Pro Tip: Create a list of your favorite influencers with labels to make it easy to partner with them in the future without having to look for them again.

22: Influencity

Influencity can help you create, manage, launch, and measure your influencer campaigns. It enables you to find the most relevant influencers, analyze their audience, and measure real-time campaign results.

Meant For:

SMBs, large businesses, enterprises

Key Features:

• Search from over 55 million influencers
• Get detailed analytics into an influencer’s profile
• Manage influencer relationships from the platform
• Campaign ROI forecasting

Pros:

• Massive database of influencers
• Easy to manage things from a single dashboard

Cons:

• Free plan not available

Pricing:

7-day free trial available.

They offer three paid plans:

Basic: $148/month

Professional: $398/month

Business: $998/month

For custom pricing information, you need to contact their team.

Pro Tip: Use forecasting to figure out what you need to change in your strategy to improve your ROI.

23: Scrunch

Scrunch helps you find relevant influencers from a database of over 20 million influencers. You can discover and partner with the right influencers for your brand to reach your target audience.

Meant For:

SMBs, agencies

Key Features:

• Choose influencers and bloggers from over 20 million profiles
• See over 10 billion posts created by influencers

Pros:

• Loads of influencers and bloggers to choose from
• Easy to find all the information about the influencers

Cons:

• Doesn’t have influencers from other social platforms

Pricing:

The membership fee is $10/monthly or $99/annually

Pro Tip: Use the starter account to determine if you want to go ahead and upgrade your account.

24: TAKUMI

TAKUMI helps you efficiently scale your Instagram influencer campaigns without compromising on quality. Find highly-vetted influencers who have engaged followings and who create high-quality content.

Meant For: 

Large businesses, enterprises

Key Features:

• You can find vetted influencers using the platform
• Community managers check the content quality
• They can do all the analysis for you pre, post, and during the campaigns

Pros:

• Genuine influencers who have been verified by Takumi
• Ability to delegate the work to their team

Cons:

• Don’t have mega influencers with over 700K followers

Pricing:

For pricing related information, get in touch with their team.

Pro Tip: Use the platform in conjunction with their services to make the most out of Takumi.

25: Klear

Klear’s industry-leading technology gives brands the competitive edge they need to run winning influencer campaigns. With a 360° influencer marketing cloud, Klear offers an end-to-end solution for planning, running, and measuring campaigns.

Meant For:

Startups, global brands, and agencies

Key Features:

• One of the most sophisticated influencer search engines with multiple filters to find the right influencer
• Filters include hashtags, niche topic, follower count, audience demographics, and more
• Powerful tools to help you analyze your influencers
• Fully integrated CRM, influencer communication portal, and campaign measurement tool

Pros:

• End-to-end campaign management
• Easy to filter out influencers and maintain relationships with them

Cons:

• Tool doesn’t pull historical data sometimes when the export feature is used

Pricing:

Free demo available.

For pricing details, you need to contact Klear’s team.

Pro Tip: You can look at your campaign’s results and figure out which influencers are driving your growth. These are the ones you need to keep close.

26: Publicfast

Publicfast helps connect brands with influencers on Facebook, Twitter, Instagram, and YouTube. You can plan and create your campaign, give a brief, and define goals.

Meant For:

Startups, SMBs, large businesses, enterprises

Key Features:

• Access to over 20 million influencers across multiple platforms
• Get detailed metrics like CPC, CPM, number of impressions, etc.
• Approve influencer content and pay
• Detailed analytics into the campaigns

Pros:

• Free version available
• End-to-end campaign management possible

Cons:

• Can take some time to learn the platform when you’re using it for the first time

Pricing:

Discovery plan: $15.99/month

Pro Tip: Go through the influencer’s analytics to find fake accounts.

27: Reachbird.io

Reachbird.io is an intelligent AI-powered plaReachbirdiotform. It makes it easier for you to strategize, execute, and measure your campaigns. You can identify the right influencers to work with, manage your campaigns, and build and nurture your relationships.

Meant For:

Medium and large businesses

Key Features:

• Helps you identify relevant influencers from their list of registered influencers
• Chat and negotiation interface for communicating with influencers
• Can launch the campaign from the platform
• Detailed analytics of the campaign in real-time
• The approval process to ensure adherence to regulatory standards

Pros:

• Easy to use and works perfectly on mobile devices
• Step-by-step tutorials to help you get started

Cons:

• Visualization of the results can be improved

Pricing:

Free demo available.

For details about pricing, get in touch with the team.

Pro Tip: Automate your influencer payouts to speed up your campaign execution.

28: ZINE

ZINE provides you all the tools necessary to launch your influencer marketing campaign. This platform provides end to end influencer marketing campaign management.

Meant For:

SMBs, large businesses, agencies, enterprises

Key Features:

• Can find relevant influencers from a database of 200K influencers
• Detailed audience demographic data and automatic payments
• Negotiation and content approval
• Detailed insights into the campaign

Pros:

• Easy to find influencers
• Automated payments can speed up the process

Cons:

• Option to bring own influencers onboard isn’t available

Pricing:

Free demo available.

For pricing-related queries, you can reach out to their team.

Pro Tip: Leverage live campaign reporting to optimize your campaign and get the most out of it.

29: BrandConnect

BrandConnect is a platform that helps brands find, connect, and collaborate with influential content creators on YouTube. You can connect with influencers who are excellent storytellers. They can help you tell your brand and product stories in a way no one else can.

Meant For:

Startups, SMBs, large businesses, enterprises

Key Features:

• Can discover YouTube influencers from the marketplaces
• You can receive proposals from influencers who might be interested in working for your campaigns
• BrandConnect allows you to review proposals and analyze the influencer’s profile and audience demographics

Pros:

• Free to register
• Influencers can find you with ease

Cons:

• Limited to YouTube influencers

Pricing:

Free signup, as long as you meet the minimum requirements.

Pro Tip: Try to be as descriptive as possible when launching the campaign so that those influencers who’re keen to work with you apply for it.

30: Peg

Peg is one of the best influencer marketing software platforms for performance-driven brands. 

You can search for ultra-niche influencers on YouTube and Instagram across every category. Filter results by audience demographics, brand affinity, and engagement rates.

Meant For:

SMBs, large businesses, enterprises, agencies

Key Features:

• Can find ultra-niche influencers through the platform
• Detailed analytics to measure the bottom of the funnel metrics
• Retargeting on Facebook, Google Ads, and more
• Brand safety checker, brand mentions, data exporting, and more

Pros:

• A plethora of tools to handle your influencer marketing campaigns
• Smooth UI

Cons:

• Free version not available

Pricing:

Free demo available.

For tool pricing, get in touch with their team.

Pro Tip: Use retargeting on Facebook and Google to expand the reach of your campaigns.

31: Juulr

Juulr is an all-in-one influencer marketing solution. It can help you find influencers, manage campaigns, and optimize campaign results.

Meant For:

SMBs, large businesses, enterprises, agencies

Key Features:

• Influencer and blogger finding tools
• Can manage campaigns
• Detailed insights into your campaign

Pros:

• No fees for registering
• 24×7 online support

Cons:

• Can take time to get accustomed to the platform as it offers loads of features

Pricing:

Free to use. You only pay the influencers for their content.

Pro Tip: Use the real-time chat option provided by Juulr to connect with your influencers.

32: Traackr

Traackr is an all-in-one solution that can help you with influencer discovery, management, and analytics. You can use it to scale your influencer marketing campaigns with powerful analytics, valuable data-driven insights, consistent monitoring.

Meant For:

Large brands, agencies

Key Features:

• Prioritize influencers based on audience insights.
• Track conversations and validate real influence to see if an influencer is actually a good fit for your brand
• You can check audience insights and measure your campaign results

Pros:

• The robust influencer search function
• User-friendly platform

Cons:

• May require some technical skills for advanced functionality

Pricing:

Free demo available. Contact their team for pricing details.

Pro Tip: Assess the influencers through the brand safety tool to avoid fraudulent influencers.

33: Mavrck

Mavrck is a powerful influencer marketing platform that helps you discover influencers on various platforms. Using it, you can manage your entire influencer marketing campaign.

Meant For:

Beginner and experienced marketers.

Key Features:

• Database of influencers from around the world
• 20+ criteria to filter influencers, including audience demographics, fraud risk, and more
• Ability to co-create content with influencers
• Automated workflow

Pros:

• Powerful search filters
• Can manage influencers easily through automated workflows
• Easy incentive management

Cons:

• Loads of features mean there’s a slight learning curve

Pricing:

Free demo available. For pricing information, get in touch with their team.

Pro Tip: You can incentivize your influencers from within the platform itself. This can make it easier to partner with them.

34: MuseFind

With MuseFind, you can identify key influencers, contact them, get featured in their content, and grow your brand.

Meant For:

Small businesses and marketers

Key Features:

• Over 23K influencers from over eight niches
• Verified influencers
• Message templates to contact influencers

Pros:

• Easy to find and filter influencers
• Convenient way to communicate with influencers

Cons:

• Doesn’t have influencers from more niches

Pricing:

All-in-One Plan: $50/month

Pro Tip: Personalize the message templates further to create an impact on the influencer.

35: Sideqik

Sideqik is an integrated influencer marketing platform that helps you not only discover influencers but also enables you to manage the entire campaign.

Meant For:

Startups, small businesses, large businesses

Key Features:

• 16 million influencers from 10 social platforms
• Ability to communicate with influencers from the platform
• Easy tracking of the campaign’s results
• Integrations with Google Analytics, Facebook Remarketing, and more

Pros:

• Massive database of influencers
• Can find influencers for all major platforms
• Easy to manage the entire campaign

Cons:

• Has a small learning curve due to many features

Pricing:

Free live demo available. For pricing information, get in touch with them.

Pro Tip: Integrate it with Facebook for remarketing and growing the effectiveness of your campaign.

36: IZEA

IZEA can help you build, manage, analyze, and amplify influencer marketing campaigns.

Meant For:

Small and large businesses

Key Features:

• Find influencers and content creators who fit your target demographics
• Filter influencers through advanced demographics and location.
• Manage all of your influencers, creative briefs, requirements, payments, and many other details in one place
• Measure performance of influencer-created content across platforms in real-time

Pros:

• Detailed analytics
• Managed influencer campaigns available

Cons:

• Needs more influencers

Pricing:

IZEAx Discover: $169/month

IZEAx Unity Suite: Get in touch with them

Pro Tip: If you want IZEA to manage your campaigns, you can opt for their services as well.

BONUS : Moonio

Moonio is an opt-in collaboration opportunity marketplace that connects brands and content creators. Moonio helps you close collaborations in three steps:

• Brands create opportunities. An opportunity showcases what brands can offer to creators in exchange for their content. They can also explain what type of creators they're looking for or they can discover new creators with our “Find Creators” feature and invite them.
• Content creators browse opportunities in their area and make proposals to the ones they like. Proposals outline what type and how much content creators will produce in exchange for the products and fees offered by the brand.
• Brands can accept or reject the proposals. Or, they can negotiate with creators until they close a deal.

Meant For:

No matter if you are a beginner marketer or an expert in influencer marketing, you will find Moonio to be both intuitive and easy to master.

Key Features:

• Location-focused opportunity marketplace.
• Creator analytics and categorization.
• “Good Match” feature to show brands which Moonio creators match their
• selected criteria.
• “Find Creators” search engine to help brands discover new creators and invite them to their collaboration.
• Built-in chat to facilitate negotiations.

Pros:

• Free for both brands and creators to use.
• Connect with brands and creators in your area.
• Transparency of products being offered and their value.
• Assurance that the people you're connecting with are interested in brand collaborations.

Cons:

• Must have a public Instagram account to join.
• Must have >3k followers if you want to join as a creator.

Pro Tip: Use the “Find Creators” search engine, which will give brands the opportunity to discover new creators at a glance and invite them to collaborate with them.

Comparison of 10 Top Influencer Marketing Platforms

Platform name	Price	Automate Campaign Actions	Real-time reports	Influencer contact details	Access to key insights
Upfluence	Contact sales team	Yes	Yes	Yes	Yes
gen.video	Contact sales team	Yes	No	No	Yes
Heepsy	Starts at $49/month	No	Yes	Yes	Yes
trendHERO	Starts at $9.99/month	No	No	Yes	Yes
MightyScout	Starts at $99/month	No	Yes	No	Yes
Tribe Dynamics	Starts at $1500/month	Yes	No	No	Yes
TapInfluence	Contact sales team	Yes	Yes	No	Yes
Ambassador	Contact sales team	Yes	Yes	No	Yes
Onalytica	Contact sales team	No	Yes	No	Yes

FAQs

Which is the Best Influencer Marketing Platform?

In today’s competitive space, brands and marketers often struggle to efficiently engage their audiences. While influencers can be a great asset, collaborating with them comes with its own set of challenges.

The list of influencer marketing platforms I’ve tested above can help make things easier for you. You can leverage these platforms to connect better with your audience and get them to trust your brand.

Which one is the best influencer marketing platform for you? That depends on the needs and goals of your business. Test these top platforms out and let me know what you think in the comments below!

Would you recommend that marketers use any platform other than the ones listed above? Please feel free to mention your favorites in the comments below.