10 Best BuzzSumo Alternatives to Improve Your Content Marketing

Creating good content is a time-consuming task. You need to keep a tab on popular topics and know what your audience wants to read. That’s what BuzzSumo can help you with. It’s a great tool to discover new content and find trending topics.

What’s great about BuzzSumo is that it uses real-world data to provide you with insights into popular content in any niche. Using BuzzSumo, you can also find the social media right influencers to partner with. In addition to this, it also has features for content alerts, competitor analysis, advanced filtering, and data export.

What Are the Best BuzzSumo Alternatives?

While it is an excellent tool, it does come with a price tag that might be too high for some businesses. If you’re looking for BuzzSumo alternatives, I’ve got your back. Check out this list of other tools that you can use instead of BuzzSumo.

1. ContentStudio

This BuzzSumo alternative is an all-in-one platform for marketers looking for content creation, social media management, and content curation tools. Even before you submit an article, ContentStudio predicts if your article has the potential to go viral or not. For this, it uses social media engagement data.

Key Features

• Discover, plan, compose, and automate your content for social media
• Find reliable influencers on Instagram and Twitter
• Detailed social media platform analytics to track your progress

Pros

• Easy to use and extremely affordable
• Ability to see how any article has performed on social media platforms
• AI-powered captions

Cons

• Unable to automatically post content on Instagram without human intervention

Pricing

• ContentStudio comes with a 14-day free trial.
• Pro: $39/month
• Small: $79/month
• Medium: $159/month
• Large: $239/month

Image via ContentStudio

Pro Tip: Utilize the in-depth analytics provided by the platform to understand what to post and when to post to create the most impact.

2. Hootsuite

This BuzzSumo alternative is a social media management platform. It helps you discover new content with ease so that you can never run out of things to share on social media.

Key Features

• Content curation: You can create search streams using hashtags, keywords, or location to get content for curation.
• Shared content library: You can share content with ease through the consolidated content library which the content team can access.
• Scheduling: Ability to seamlessly schedule content for posting on social media well in advance.
• Content calendar: Create a content calendar to get an overview of scheduled posts.

Pros

• Ability to discover new content quickly
• Can schedule content and collaborate with the team in real-time
• Access content in the cloud from the dashboard
• Able to approve outgoing content before it gets published
• Shared content library accessible to all

Cons

• Limited features with the free version

Pricing

• 30-day free trial and free version too
• Professional: $29/month
• Team: $129/month
• Business: $599/month
• Enterprise: Contact team

Image via Hootsuite

Pro Tip: You can connect tools that you’re already using to Hootsuite to get content for curation.

3. Feedly

This free BuzzSumo alternative works like an RSS feed that provides hundreds of application integrations. Using this tool, you can find, read, and share content in any niche.

The best part about the Feedly content discovery platform is that it removes all of the distractions so you can focus on reading. So, you won’t be bothered by pop-ups or ads in this tool.

You can also use this tool to keep track of your social media accounts and monitor your mentions and keywords.

This Buzzsumo alternative is free. However, it doesn’t have advanced features like influencer discovery and outreach. If you are looking for a content discovery platform or an easy way to track RSS feeds, then Feedly is a great option.

Image via Feedly

4. ShareIt by Social Pilot

ShareIt by Social Pilot is a strong alternative to BuzzSumo. It is a tool that can help you with content curation as well as finding new influencers. Its features are similar to BuzzSumo. So, in the truest sense, you can use it as a BuzzSumo alternative.

When you find a trending piece of content on ShareIt content discovery, you can also check out a list of influencers who have shared it. This feature makes it easy for you to find influencers in your niche. In this way, you can find influencers based on niche as well as a particular topic.

Image via ShareIt

5. Ahrefs

This BuzzSumo alternative discovers more than 5 million pages per day. With such a huge index, it’s one of the best tools that content marketers can rely on.

While BuzzSumo allows you to see the posts that are most linked to and shared, Ahrefs goes one step further. It allows you to check the pages that are most visited as well. This is very helpful for content marketers.

Ahrefs also has features to search for competitor research, keywords, traffic estimations, referring domains, word counts, social shares, mentions, and more. In a nutshell, this BuzzSumo alternative is an all-in-one content discovery platform and SEO tool.

Image via Ahrefs

6. Oktopost

Oktopost is a BuzzSumo alternative that is designed for social media management and content marketing for B2B companies. Along with content discovery, you can set up RSS feeds to keep an eye on content sources. Using their browser, you can easily schedule and share content as well.

Because their main focus is B2B companies, they’ve ensured that businesses can measure the ROI of their content. Oktopost can integrate with marketing automation platforms like Marketo, SalesForce, and others. Based on your requirements, Oktopost tailors their packages and has the option of custom pricing.

Image via Oktopost

7. SproutSocial

This BuzzSumo alternative focuses on marketing for different social media platforms. Using the SproutSocial social media management platform, marketers can understand how successful their social media campaigns are. Their analytics and reporting features can help you understand which metrics you’re performing well in.

This tool allows some great integrations that are focused on customers. From their social channels, they route their messages directly to the dashboard.

Authorized users can respond to social media messages without switching to different accounts. With their built-in monitoring feature, marketers can also follow mentions of their brands. This BuzzSumo alternative is for those who want a tool mainly for social media management.

Image via SproutSocial

8. Scoop.it

Scoop.it is one of the finest BuzzSumo alternatives out there. It helps you do content research and find relevant content for your content marketing campaigns.

Key Features

• Content curation for websites and blogs
• One-click content publishing
• Automated content discovery
• Social media post scheduling
• Drag-and-drop newsletter builder
• Ability to create a topic page
• Curated content hubs

Pros

• Easy to publish the curated content
• Simple process for creating newsletters
• Finds trending content and relevant content quickly and with ease

Cons

• Not the easiest tool to learn. Has and has a slight learning curve
• Freemium version doesn’t have much to offer

Pricing

• Free version available
• Pro: $14.99/month
• Plus: $67/month
• Enterprise: Get in touch with their team

Image via Scoop.it

Pro Tip: Share similar content on your website, on social media, and in your newsletters to bring consistency into what you’re sharing.

9. Ninja Outreach

Ninja Outreach makes it easier for businesses to do influencer marketing. This BuzzSumo alternative can help you to look for influencers who fit your niche and have a specific profile.

Once you find the right influencers, you can also find their contact information through Ninja Outreach. In a nutshell, you can streamline your influencer outreach process. Along with it, it also allows you to find trending content and gives you access to customizable CRM software.

Image via Ninja Outreach

10. AllTop

AllTop can’t do everything that BuzzSumo can. So, it’s not exactly a BuzzSumo alternative. But it can help you with your content ideation process. It is a platform that keeps all of your headlines from the web in one place.

The biggest advantage of using AllTop is that you can cut through the noise easily. They verify all blog posts before they add the listing, so there is less of a chance of finding broken links.

If you're only looking to conduct content research, brainstorm content ideas, and check trending content, AllTop should be your pick.

Image via AllTop

FAQs

Q1. What is BuzzSumo?

A. BuzzSumo is a platform that allows you to quickly find trending content pieces in any niche and discover engaging content ideas for your next posts. You can also use this tool to find top influencers in a specific niche.

Q2. How does BuzzSumo work?

A. BuzzSumo enables you to identify which content works best for you. It helps you conduct competitor research to find content that receives the maximum number of likes, comments, and shares.

All you need is to search for a particular topic, such as “content marketing,” and BuzzSumo will give you a list of the most engaging articles related to this topic.

Q3. How do I use BuzzSumo for SEO?

A. BuzzSumo can help you discover the most engaging content ideas on a particular topic. Using these ideas can help you create content that people will love to read and share.

If your content receives more shares, it is likely to represent that your content is authoritative and trustworthy. Google and other search engines value content that people are interested in, which means that they will rank your content better in the SERPs.

Therefore, BuzzSumo can help you plan your content creation process so that it positively impacts your site’s SEO performance.

Q4. How do you use BuzzSumo to find influencers?

A. BuzzSumo can help you find the most relevant influencers in any niche.

You just need to enter a topic and the tool will give you a list of influencers who write about that topic. The tool analyzes an influencer’s content, their bio, the people they interact with, and other factors when displaying results for influencer searches.

Q5. Are there any free tools like BuzzSumo?

A. Here are a few free tools that you can use as an alternative to BuzzSumo:

• Hootsuite
• Feedly
• Scoop.it

Ready to Choose a BuzzSumo Alternative?

Before you pick a BuzzSumo alternative for your business, make sure you’re clear on what your focus is. Each of the tools mentioned above has different features and is designed for specific purposes such as content research, management of social media posts, influencer discovery, and more.

Some of these tools focus on influencer marketing while others are targeted towards curating content. Based on your requirements, you can take your pick or even use more than one BuzzSumo alternative for your business.