12 Best Tools for Link Building in 2024

Whether you're a seasoned SEO professional or just starting on your digital marketing journey, my curated list features a diverse range of link building tools and software designed to meet your specific needs.

I’ll explore their unique features and capabilities, and show you how each of these backlinking tools can empower you to unlock the full potential of your website.

The List of 12 Best Link Building Software Solutions for SEO

With hundreds of different backlinking tools, it can be hard to choose the right one for your business.

Here are 12 of the best backlink software available today:

1. Semrush

Largest backlink database (over 43 trillion links).

Semrush is one of the most well-known all-in-one SEO tools that boasts a range of on-page, off-page, and technical SEO tools and features including a comprehensive SEO backlink tool.

I use Semrush for my own blog as well.

Backlinking is an important part of my SEO strategy and I need to regularly keep track of my backlinks profile. Semrush provides me with everything that I need to do that.

Semrush lets you examine your or a competitor's website backlinks, providing data on authority score, total backlinks, referring domain types, quality, and more.

My website's Backlink Analytics through Semrush shows an overview of essential features, including specialized tools for backlink analysis.

The Backlink Audit tool by Semrush is particularly valuable for identifying toxic backlinks and eliminating them. You also get insights into improvement opportunities, if any.

Semrush's Link Building tool assists in creating new backlinks by identifying relevant prospects and facilitating outreach efforts.

The Backlink Gap tool enables a comparison of multiple domains, helping you find potential backlink opportunities.

You can add up to 200 domains to analyze in Semrush’s Bulk Analysis.

Key Features

• Semrush's Backlink Analytics provides a comprehensive analysis of all backlinks for your own website or your competitors.
• With its Backlink Audit tool, you can identify toxic backlinks and get insights into improving the overall quality of your backlink profile.
• The Backlink Audit tool in Semrush provides a toxicity score for each backlink and highlights toxic markers.
• Semrush's Link Building tool goes beyond backlink analysis and helps you in the process of building new backlinks.
• With Semrush's Domain Prospects feature, you can explore potential link building opportunities by discovering websites relevant to your niche or industry.
• The Backlink Gap tool allows you to compare multiple domains, including your competitors, and identify opportunities to acquire new backlinks.
• For those who need to analyze multiple domains at once, Semrush offers a Bulk Analysis feature that allows you to add up to 200 domains.
• Semrush provides valuable insights into the types of referring domains pointing to your website.

Pricing

• Pro: $129.95/month
• Guru: $249.95/month
• Business: $499.95/month

2. Respona

All-in-one lead generation and link building suite.

Respona is an all-in-one link building tool that helps you build backlinks and increase your organic traffic from Google.

Respona's live search engine is a powerful tool that enables you to discover ideal outreach opportunities. By utilizing your target keywords, content themes, and specific criteria, you can narrow down your search to find the most relevant prospects.

The live search engine provides real-time results, ensuring that you access the most up-to-date and accurate data for your outreach efforts. This feature is instrumental in saving time and effort by presenting you with a curated list of potential contacts that align perfectly with your campaign goals.

With Respona's email sequences, you can streamline your outreach process and maintain consistent communication with your contacts. The platform allows you to create customized email drip sequences that automate follow-ups, ensuring that no opportunity falls through the cracks.

You can set specific time intervals and personalized content for each stage of the sequence, making sure that your messages remain relevant and engaging.

Respona's contact discovery feature takes the guesswork out of finding the right person to reach out to within a target organization.

The platform uses advanced algorithms to identify contacts based on their job titles and seniority level, ensuring that your outreach efforts are directed toward decision-makers and key influencers.

Respona's seamless integrations with prominent SEO and marketing tools like Ahrefs, Semrush, and Moz provide valuable insights that fuel your outreach strategy.

By importing data from these tools, you gain a comprehensive understanding of your website's backlinks, domain authority, and competitor analysis.

Key Features

• Respona's live search engine allows you to find the perfect matches for your outreach campaigns based on your target keywords, content, and other criteria.
• It lets you create and customize email drip sequences, so you can automate your outreach process and make sure you're following up with contacts in a timely manner.
• Respona automatically finds the right person to contact for each outreach opportunity based on their job title and seniority.
• You can add a personal touch to your outreach pitches by including information about the contact's interests and past work.
• This backlinking tool integrates with a number of other tools, including Ahrefs, Semrush, and Moz, so you can import your data and track your results.

Pricing

• Starter: $99/month
• Unlimited: $399/month

3. Pitchbox

Beginner-friendly workflows.

Pitchbox is an all-in-one link building and influencer outreach platform that helps you find, connect, and collaborate with influencers in your niche.

Pitchbox boasts an extensive database of over 10 million influencers, encompassing bloggers, journalists, podcasters, and social media personalities. This vast repository provides marketers with an unparalleled resource to discover and engage with relevant influencers across diverse industries and locations.

You can filter searches and choose campaign types based on your specific criteria. This will help you identify the perfect influencers for your outreach campaigns, maximizing your chances of successful collaborations.

The platform allows you to incorporate relevant details about an influencer's interests, past work, and achievements. This level of personalization demonstrates your genuine interest in their content and expertise. It helps you foster a stronger connection between your brand and the influencer.

Pitchbox also offers automated follow-up functionality.

When influencers don't respond to your initial outreach email, the platform automatically sends follow-up messages at predetermined intervals.

It provides detailed reporting and analytics, offering valuable insights into the progress and performance of your outreach campaigns.

The platform tracks key metrics, such as open rates, click-through rates, and response rates, allowing you to assess the effectiveness of your outreach efforts.

Additionally, its link removal feature, allows you to target a list of unwanted URLs that point back to your website, and run an email campaign to remove those links.

Key Features

• Pitchbox has a database of over 10 million influencers, including bloggers, journalists, podcasters, and social media personalities. You can filter your search by industry, location, and other criteria to find the perfect influencers for your outreach campaigns.
• It lets you create personalized outreach emails that are tailored to each influencer. You can include information about the influencer's interests, past work, and why you think they would be a good fit for your campaign.
• Pitchbox automatically follows up with influencers who haven't responded to your initial email. This helps you increase your response rate and get more backlinks.
• Its detailed reporting and analytics features allow you to track the progress of your outreach campaigns and see which influencers are generating the most results.
• You can reach out to websites that gave you a spammy or toxic backlink and get it removed via a bulk link removal campaign feature.

Pricing

• Professional: $550/month
• Enterprise: $1500/month

4. Hunter

Discover real emails in seconds.

Hunter is an innovative email finder and verification tool designed to assist individuals in locating authentic professional email addresses across the internet.

Whether you're a salesperson, marketer, recruiter, blogger, or any other professional seeking to connect with individuals within your industry, Hunter.io can greatly streamline your lead discovery and link building processes.

Hunter has a free-to-use plan if you’re curious to try it out before making any commitments. The free plan gives you 75 credits per month to use its tools.

With these credits, you can find email addresses for up to 25 domains and verify up to 50 email addresses. If you need more credits, you can upgrade to a paid plan.

The Email Finder feature takes email searching to the next level. You can find an email address just by entering the name of the individual.

Ensuring the accuracy of email addresses is vital to successful communication, and Hunter’s Email Verification feature fulfills this critical need.

By verifying the validity of an email address, you can reduce bounce rates and enhance the deliverability rate of your emails.

Hunter provides a Campaigns feature, which lets you send targeted email campaigns to your leads.

You can craft professional, personalized messages tailored to specific groups. This will help you foster stronger connections with your audience and increase the chances of successful interactions.

You can effortlessly integrate Hunter with your CRM or other marketing tools, which allows you to smoothly incorporate it into your existing workflows.

Key Features

• Find all the email addresses associated with a domain.
• Find an email address for a specific person by name.
• Verify the accuracy of an email address.
• Send email campaigns to your leads.
• Integrate Hunter with your CRM and marketing tools.

Pricing

• Free
• Starter: $49/month
• Growth: $149/month
• Business: $499/month

5. HARO (Help A Reporter Out)

Reach out to industry experts and professionals for help.

HARO is a free service that connects journalists or publishers with industry experts. Journalists on HARO post queries. All registered experts can submit responses to those queries.

HARO can help you get exposure for your business, build relationships with journalists and publishers, and find link building opportunities.

The platform has a large user base of over 1 million users. These include industry thought leaders, journalists, and professionals, which makes it the perfect platform for finding backlink opportunities, regardless of your niche.

It’s also quite simple to use.

HARO offers two options.

1. You can register as a journalist. If you register as a journalist, HARO allows you to create queries and ask industry experts to share their insights about the topic or provide solutions to the problem you talked about.
2. The second option is that you can register as a source. This will allow you to provide advice to other publishers’ queries as an expert yourself. Within your answers, you can add a link to a valuable resource from your website as well to build relevant backlinks.

HARO sends out two emails a day, one in the morning and another in the evening, with a long list of queries. These queries are divided between topics, which makes it easy to focus solely on your professional expertise, rather than scrolling through a large list of queries.

Key Features

• HARO is a free service, so you can sign up and start submitting responses without having to pay anything.
• You can get your name and expertise in front of a global audience.
• HARO queries cover a wide range of topics, so you're likely to find queries that are relevant to your expertise.
• It is easy to use. You can create a profile, search for queries, and submit responses all from the same platform.
• When you respond to HARO queries, you have the opportunity to build relationships with journalists. This can lead to future opportunities, such as being interviewed for a story or being quoted in an article.

Pricing

• Free
• Premium: $19/month

6. Ahrefs

Get accurate backlink data instantly.

As an all-in-one SEO tool, Ahrefs offers plenty of features, which I’ve talked about in my review of Ahrefs. One of these features is its backlinking tools, which can help improve your link building strategy and efforts.

Unlike lead generation tools such as Hunter and Responsa, Ahrefs can be used to find backlinking opportunities by assessing your own website’s current backlink activity, as well as those of your competitors.

The Backlinks tool will help you find out which sites are linking back to your competitor’s site, their domain rating, linked domain, as well as the estimated traffic to that URL.

You also have access to a New Backlinks dashboard, which shows you how many new websites linked back to your page throughout your chosen timeframe.

Along with finding link building opportunities and checking your website’s activity, you can also check for toxic backlinks that might need removal. Simply filter backlinks according to their DR, and add them to your link building strategy, so they can be removed.

Key Features

• Site Explorer allows you to see all of the backlinks pointing to a particular website, as well as the anchor text used for those links.
• Content Explorer allows you to find high-quality content that has been linked to other websites. You can use this as a source for guest blogging opportunities or as inspiration for your own content marketing strategy.
• Link Building Toolkit includes a variety of features that can help you with link building, such as outreach tools, link analysis tools, and a link building campaign planner.
• Ahrefs Alerts allows you to be notified about new backlinks pointing to your website or when your competitors gain new backlinks.

Pricing

• Lite: $49.99/month
• Standard: $99.99/month
• Advanced: $399.99/month
• Enterprise: $999/month

7. Moz Link Explorer

Get the scoop on your competitor’s backlink activity.

Moz, a leading SEO platform, provides a suite of powerful tools that can revolutionize your link building strategy and propel your website's authority to new heights.

Link Explorer is a game-changing tool that empowers you to gain unparalleled insights into any website's backlink profile. By simply inputting a website URL, you can access a comprehensive list of all the backlinks directed towards it.

Not only does it provide the backlink data, but it also reveals the anchor text used for those links, helping you devise an effective link building strategy.

Armed with this data, you can identify high-quality websites with substantial authority to target for your link building efforts, maximizing the impact of your outreach campaigns.

MozBar, a free browser extension, empowers you with on-the-spot analysis as you browse the web. With a simple click, you can instantly view the DA and PA scores of any website you visit. 

This real-time data is incredibly helpful for identifying potential link opportunities on the fly, allowing you to seize link building prospects as they arise.

For a comprehensive and advanced link building experience, Moz Pro is the ultimate subscription service to consider. It equips you with an array of cutting-edge features, including outreach tools that streamline your communication with potential link partners.

Furthermore, you gain access to link analysis tools, enabling you to conduct in-depth research and make data-driven decisions for your link building strategies.

Moz Pro's link building campaign planner helps you stay organized, ensuring that you don’t miss any opportunity to increase your website's authority and visibility.

Key Features

• Link Explorer allows you to see all of the backlinks pointing to a particular website, as well as the anchor text used for those links.
• Open Site Explorer allows you to see a website's Domain Authority (DA) and Page Authority (PA) scores. These scores are a measure of a website's authority and trustworthiness. They can help you identify high-quality target websites for building backlinks.
• MozBar is a free browser extension that allows you to see the DA and PA scores of any website you visit. 

Pricing

• Free
• Moz Pro plans are as follows:
  • Standard: $99/month
  • Medium: $179/month
  • Large: $299/month
  • Premium: $599/month

8. Majestic

Link building and backlink analysis for the budget conscious.

Majestic is a cutting-edge SEO and link building tool that opens the door to a wealth of backlink data. This data empowers you to make informed decisions and optimize your link building strategy like never before.

With Majestic, you gain access to a website's comprehensive backlink profile. Delve into the number of backlinks, assess their quality, and explore the anchor text used for each link.

Armed with this wealth of information, you can gain deeper insights into the link landscape surrounding any website. This can help you unlock valuable opportunities to boost your own backlink profile.

Majestic ensures you can easily monitor the impact of your link building efforts over time. Track the growth of your backlink profile, validate your strategies, and make data-driven adjustments to fine-tune your approach.

Its proprietary algorithm calculates the Topical Trust Flow (TTF) of websites. TTF is a revolutionary metric that evaluates the quality of a website's backlinks based on the topic of the website and the credibility of the linking websites.

This nuanced approach ensures that you prioritize link opportunities that align perfectly with your website's niche, strengthening your authority and relevance.

Majestic's Fresh Index comes to the rescue by providing real-time data on the freshness of backlinks. Identify new link opportunities swiftly and capitalize on emerging prospects. 

Key Features

• Majestic allows you to see a website's backlink profile, including the number of backlinks, the quality of the backlinks, and the anchor text used for the backlinks.
• You can identify potential link opportunities and track your progress as you build links.
• It lets you compare your backlink profile to the backlink profiles of your competitors, so you can see how you stack up.
• Its proprietary algorithm calculates the Topical Trust Flow (TTF) of a website. TTF is a measure of the quality of a website's backlinks, based on the topic of the website and the quality of the websites linking to it.
• Majestic's Fresh Index is a measure of how recently a backlink was added to a website. The Fresh Index can help you identify new backlink opportunities and track the effectiveness of your link building efforts.

Pricing

• Lite: $49.99/month
• Pro: $99.99/month
• API: $399.99/month

9. BuzzStream

Organize your link building contacts with ease.

BuzzStream, a comprehensive influencer outreach platform, offers a suite of powerful features that streamline your backlink strategy. It helps you enhance contact management, elevating the success of your email campaigns.

Its influencer discovery tool is a game-changer, enabling you to find the perfect influencers for your campaigns effortlessly.

By employing specific search criteria, such as keywords, location, and social media platform preferences, you can find the most relevant influencers for your brand or project.

Managing your contacts effectively is vital for maintaining strong relationships with influencers. BuzzStream simplifies this process by providing a centralized platform to store all contact information, social media profiles, and website links in one place.

BuzzStream's personalized email campaign feature takes influencer outreach to the next level. Tailor your emails to resonate with each influencer, creating authentic and meaningful connections.

As you engage with your target influencers, BuzzStream enables you to track vital metrics, such as email opens, clicks, and replies.

Analyze key performance indicators (KPIs) and metrics, gaining valuable insights into the effectiveness of your outreach endeavors. These data-driven insights guide your decision-making process, enabling you to fine-tune your strategies and drive even greater engagement and ROI.

Key Features

• Influencer discovery tool allows you to search for influencers by keyword, location, social media platform, and other criteria.
• It helps you keep track of your contacts, including their contact information, social media profiles, and website links.
• You can send personalized email campaigns to influencers and track email opens, clicks, and replies to measure the success of your campaigns.
• BuzzStream provides detailed reports on the performance of your outreach campaigns.
• BuzzStream integrates with a variety of tools, including Salesforce, HubSpot, and Google Analytics. This allows you to seamlessly add BuzzStream to your existing marketing stack.

Pricing

• Starter: $24/month
• Growth: $124/month
• Professional: $299/month
• Custom: Starts from $999/month

10. BuzzSumo

Find influencers in your niche.

BuzzSumo, a cutting-edge content marketing tool, offers a plethora of robust features that revolutionize the way you discover, analyze, and share content.

Its content discovery tool empowers you to uncover the most shared content across the web, aligning with your chosen keywords, topics, or influencers.

Evaluate the performance of your content like never before with BuzzSumo's content analysis tool. Measure your content's success against others in your industry, gaining critical metrics such as shares, backlinks, and social media mentions.

With BuzzSumo's content-sharing tool, extending the reach of your content becomes a breeze. Seamlessly share your valuable content across social media platforms and other channels, reaching a broader audience and driving engagement.

The platform also enables you to track the performance of your social media shares, providing crucial analytics on likes, shares, comments, and more.

Discover influential figures in your industry who are likely to share your content, based on their follower count, topics of interest, and content-sharing frequency. By partnering with these influencers, you can leverage their audiences and amplify your content's reach, ultimately driving higher engagement and brand exposure.

It helps you understand how well your content resonates with your audience.

Key Features

• BuzzSumo's content discovery tool allows you to find the most shared content on the web, based on your chosen keywords, topics, or influencers.
• Content analysis tool allows you to see how well your content is performing, compared to other content pieces in your industry. You can see how many shares, backlinks, and social media mentions your content has received.
• BuzzSumo's content sharing tool lets you share your content on social media and other channels.
• Its influencer identification tool allows you to find influencers in your industry who are likely to share your content. You can see how many followers they have, what topics they write about, and how often they share content.
• BuzzSumo provides detailed reports on your content performance.

Pricing

• Basic: $119/month
• Content Creation: $249/month
• PR and Comms: $249/month
• Suite: $499/month
• Enterprise: $999/month

11. NinjaOutreach

Find influencers on any platforms for any niche.

NinjaOutreach, a robust influencer marketing platform, offers a wide array of powerful features that streamline influencer discovery, contact management, personalized email campaigns, and performance tracking.

NinjaOutreach's influencer discovery tool is a game-changer, allowing you to search for influencers with unparalleled precision.

By employing keywords, location, social media platforms, and other criteria, you can find influencers who best fit your brand’s voice and campaign.

This targeted approach ensures that your outreach efforts reach the right audience, fostering genuine connections that resonate with your target market.

Managing your influencer contacts efficiently is critical for building and nurturing relationships. With NinjaOutreach, you can easily keep track of your contacts' vital information, including contact details, social media profiles, and website links.

Sending personalized email campaigns is key to influencer engagement, and NinjaOutreach excels in this aspect. Craft customized emails that resonate with each influencer, fostering authentic connections and maximizing response rates.

The platform also enables you to track email opens, clicks, and replies, providing valuable insights into the success of your campaigns. This data-driven approach empowers you to fine-tune your outreach strategies, boosting overall performance.

NinjaOutreach ensures you stay on top of your outreach campaign performance through detailed reports.

Gain a comprehensive view of how well your campaigns are resonating with influencers, measuring key performance indicators and metrics. These insights guide your decision-making process, enabling you to refine your outreach strategies for enhanced success and ROI.

Key Features

• Influencer discovery tool that allows you to search for influencers by keyword, location, social media platform, and other criteria.
• It is easy to keep track of your contacts, including their contact information, social media profiles, and website links.
• Send personalized email campaigns to influencers. You can track email opens, clicks, and replies to measure the success of your campaigns.
• Get detailed reports on your outreach campaigns.
• NinjaOutreach integrates with a variety of other tools, including Salesforce, HubSpot, and Google Analytics. This allows you to seamlessly add NinjaOutreach to your existing marketing stack.

Pricing

• Flex: $389/month
• Silver: $589/month
• Silver Plus: $849/month

NinjaOutreach’s monthly billing is quite steep, but if you sign up for an annual plan, you’ll get 60% off.

12. Linkclump

Find links with the click of a button.

Linkclump, an innovative browser extension, revolutionizes the way you interact with multiple links, streamlining your browsing experience like never before.

Let's delve into the key features that make Linkclump a must-have tool for efficient link management.

Linkclump empowers you to effortlessly open multiple links at once with a simple drag-and-release action. Just draw a selection box around the links you want to open, and Linkclump takes care of the rest, opening them in new tabs, a new window, or even copying them to the clipboard.

With Linkclump, you are in full control of how the extension handles your selected links.

Tailor the actions according to your preferences, whether it's opening links in new tabs or in a new window, copying them to the clipboard, or saving them as bookmarks.

Furthermore, you can set up multiple actions, allowing you to apply different settings to various sets of links.

Linkclump offers diverse activation methods to suit your workflow seamlessly.

Activate the extension with ease by either pressing and holding a keyboard shortcut or performing a simple click-and-drag action with the mouse. You can configure different activation methods for different sets of links, ensuring that Linkclump caters to your unique browsing scenarios.

Linkclump is designed with extensive customization in mind, putting you in the driver's seat of your browsing experience.

Adjust the appearance of the selection box to match your preferences, fine-tune how links get opened to align with your desired workflow, and control how the extension interacts with other browser extensions.

Key Features

• It allows you to select and open multiple links at once in new tabs or a new window, or you can also copy them to the clipboard.
• You can customize actions that Linkclump takes when you select multiple links. You can also set up multiple actions for different sets of links.
• You can activate Linkclump in a variety of ways. You can press and hold a keyboard shortcut, or you can click and drag with the mouse. You can also set up different activation methods for different sets of links.
• Linkclump offers a wide range of customization options to fit your needs. You can change the appearance of the selection box, the way links are opened, and the way the extension interacts with other extensions.

Pricing

• Free

A Comparison of the Top 10 Link Building Tools and Software

Now that we’ve discussed the ins and outs of the best link building tools, let’s take a look at how they compare against each other.

Best Link Building Tools	Pricing	Key Features
1. Semrush	Starts from $119.95/month	Backlink analysis, Content research, Keyword research, Competitive analysis,
2. Respona	Starts from $99/month	Link prospecting, List segmentation, Personalized outreach emails, Built-in email templates
3. Pitchbox	Starts from $550/month	Link prospecting, Contact database, Link monitoring, Broken link discovery
4. Hunter	Starts from $49/month	Email address finder, Domain search, Contact information, API integration
5. HARO	Free	Receive journalist queries, Respond to queries with links to your website, Build relationships with journalists, Promote your brand
6. Ahrefs	Starts from $49.95/month	Backlink analysis, Content research, Keyword research, Competitive analysis
7. Moz Link Explorer	Free Moz Pro plans start from $99/month	Backlink analysis, Link opportunities, Domain authority, Page authority
8. Majestic	Starts from $49.99/month	Backlink analysis, Link opportunities, Domain authority, Page authority
9. BuzzStream	Starts from $24/month	Link prospecting, Contact database, Outreach campaigns, Email scheduling
10. BuzzSumo	Starts from $119/month	Competitive analysis, Social media monitoring, Link building, Content distribution

Try These Link Building Tools for Your Campaign Today!

With my curated list of the 12 best link building tools and software, you have a comprehensive range of options tailored to meet your specific needs.

Whether you are an experienced SEO professional or just starting on your journey, these tools offer diverse features and capabilities for building backlinks.

Among the tools mentioned, Semrush stands out as a powerhouse, boasting the largest backlink database with over 43 trillion links.

With Backlink Analytics, Backlink Audit, Link Building, and Backlink Gap tools, this SEO tool equips you with valuable insights to monitor, analyze, and build high-quality backlinks effectively. 

Its Backlink Audit tool is particularly noteworthy for identifying toxic backlinks and improving the overall quality of your backlink profile.

So, dive into the world of link building armed with these powerful tools, and watch your website's organic traffic soar.